About Optoro
Optoro is a Retail company based in Washington (United States) founded in 2010 by Tobin Moore and Adam Vitarello, and was acquired by Blue Yonder in August 2025. Returned inventory is managed for e-commerce retailers via software solutions. It operates in the Retail and Transportation, Automotive & Logistics sectors. Optoro has raised $218.23 million across 11 funding rounds from investors including eBay, Zebra and Blue Yonder. Optoro offers products and services including Returns Management System, Returns Portal & Exchanges, and Store Returns. Its focus areas include E-Commerce Enablers, Operations Management, Logistics Management and Returns. Its legal entity is OPTORO INC. Its competitors include Happy Returns, Loop Returns and Returnly; 3 of its 3 listed competitors have raised funding.
Company details
Optoro was founded in 2010 to deliver asset recovery solutions in the e-commerce sector. Returned inventory for online retailers is handled through software that covers returns logistics, including order management, refurbishing, and fulfillment. Marketing tools are provided for reselling returns, with marketplace integration supporting B2C channels and transportation plus tracking services enabling B2B operations.
- Headquarters Washington, United States
- Founders Tobin Moore, Adam Vitarello
- Stage Acquired
- SectorsRetailTransportation, Automotive & Logistics
- Website optoro.com
- Social LinkedIn X Instagram YouTube
- Acquired by Blue Yonder (Aug 2025)
- Legal Name Optoro Inc
- Total Equity Funding$218.23M (USD)
in 11 rounds
- Latest Funding Round$25M (USD), Series F
Dec 2021
- InvestorseBay
& 17 more
- Acquired byBlue Yonder
(Aug 2025)
Products & Services of Optoro
Optoro offers a comprehensive portfolio of products and services, including Returns Management System, Returns Portal & Exchanges, and Store Returns.
Cloud-based platform for automating retail product returns processing
Tool for shoppers to initiate returns and opt for exchanges
System to manage in-store returns and boost sales traffic
Apps and channels of Optoro
its YouTube channel Optoro has 196 subscribers and 30 videos.
Videos from Optoro
The most watched videos on Optoro's YouTube channel, Optoro (196 subscribers). Click a video to play it here.
More on Optoro.
Funding Insights of Optoro
Optoro has successfully raised a total of $218.23M across 11 strategic funding rounds. The most recent funding activity was a Series F round of $25 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $218.23M
- Total Rounds 11
- Last Round Series F — $25M
- First Round $1.9M
(Jun 2011)
- Investors Count 17
Latest 10 of 11 funding rounds of Optoro with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $25M | Series F | – | Zebra | |
| Dec 2019 | Series E | – | Ingka | – | |
| Jul 2018 | $75M | Series E | – | Franklin Templeton Investments | |
| Jan 2017 | $30M | Series D | – | United Parcel Service, Revolution | – |
| Jul 2015 | $40M | Debt – Venture | – | – | |
| Dec 2014 | $50M | Series C | – | Kleiner Perkins | |
| Jul 2013 | $23.5M | Series B | – | Revolution | |
| Jan 2013 | $7.5M | Series A | – | Grotech Ventures | |
| May 2012 | $1.73M | Series A | – | – | – |
| Jan 2012 | $3.6M | Series A | – | – | – |
18 investors in total: 18 institutional.
Investors in Optoro
Optoro has secured backing from 18 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Zebra and Blue Yonder.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on consumer goods sectors | voltacircle.com | London, United Kingdom | ||
Revolution is recognized as a D.C.-based investment firm. | revolution.com | Washington, Dc, United States | ||
Private equity firm focused on sustainable investments | generationim.com | London, United Kingdom | ||
Early-stage US tech startups are invested in by Grotech Ventures. | grotech.com | Arlington, United States | ||
Operational investments are made in growth-stage technology firms. | tenforeholdings.com | New York, United States | ||
Investments are made in US technology startups by the firm. | swanandlegend.com | Washington, Dc, United States | ||
Early-stage investments are made in US companies across health sectors. | marylandventurefund.com | Columbia, United States | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Impact venture capital is invested in early-stage US companies. | sjfventures.com | Durham, United States |
Investor details for Optoro
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Optoro
22 people are tracked at Optoro (10 in leadership, 5 in board & advisors, 7 in team).
| Name | Role | Group |
|---|---|---|
Tobin Moore | Co-Founder & Principal | Leadership |
Adam Vitarello | Co-Founder & Chief Strategy Officer | Leadership |
Kathryn McCarthy | Head Of Corporate Development And Investor Relations | Leadership |
Krissa Jeffers | VP, Finance | Leadership |
Martin Shaw | Interim CFO | Leadership |
Zach Kramer | VP, Client Success | Leadership |
Casey Chroust | Chief Customer Officer | Leadership |
Kate Janssens | Vp, Engineering Quality & Operations | Leadership |
Gene Leonardi | VP, Sales | Leadership |
Thomas Coleman | Senior Director | Leadership |
Dan Levine | Board Member | Board & advisors |
Fumbi Chima | Board Member | Board & advisors |
Anthony Nader | Board Member | Board & advisors |
Julia Taxin | Board Member | Board & advisors |
Daniel Oros | Board Member | Board & advisors |
Selina Serphin | Software Engineer | Team |
Jahi Faw | Senior QA Engineer | Team |
Andrew Wanamaker | Senior Manager, Revenue Accounting | Team |
Samantha Wedding | Customer Care Manager | Team |
Bryan D. | Senior Quality Engineer | Team |
2 more people are available in the full profile.
Complete people profiles for Optoro
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Optoro
4 dated milestones of Optoro across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Optoro is founded.
- Funding First funding round of $1.9M.
- Funding Latest funding round, Series F, of $25.0M.
- Exit Acquired by Blue Yonder.
Competitors of Optoro
Optoro has 3 listed competitors in our database, 3 of them funded. They include Happy Returns, Loop Returns and Returnly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| happyreturns.com | 2015 | Los Angeles, United States | $16.9M | 35 | Physical stores are operated for in-person returns of online purchases. | |
| loopreturns.com | 2017 | Columbus, United States | $175.63M | 164 | Returns management solutions are offered for Shopify brands. | |
| returnly.com | 2012 | San Francisco, United States | $30.2M | Return management solutions are offered to eCommerce companies via SaaS. |
Detailed competitors of Optoro
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Optoro
The website of Optoro (optoro.com) receives about 6.5K visits a month.
- Monthly visits6.5K
▲ 20.2% vs previous month
Websites whose visitors overlap most with Optoro. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tuv-sud.ca | tuv-sud.ca | 100% | – | ||
| fareye.com | 95% | 56.5K | #520,326 | View details | |
| flow.space | 95% | 46.8K | #513,082 | View details | |
| readycloud.com | 90% | #1,353,888 | View details | ||
| audiencepartners.com | 65% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Optoro
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Optoro (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Optoro
Complete news archive for Optoro
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Optoro
Optoro was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Optoro is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
Optoro is a funded company, having raised a total of $218.23M across 11 funding rounds to date. The company's 1st funding round was a Series A of $3.6M, raised on Jun 2011.
Optoro was founded in 2010 to deliver asset recovery solutions in the e-commerce sector. Returned inventory for online retailers is handled through software that covers returns logistics, including order management, refurbishing, and fulfillment. Marketing tools are provided for reselling returns, with marketplace integration supporting B2C channels and transportation plus tracking services enabling B2B operations.
Optoro's top competitors include Happy Returns, Loop Returns and Returnly.
Optoro offers Returns Management System, Returns Portal & Exchanges, and Store Returns.
Optoro has 18 investors. Key investors include eBay, Zebra, Blue Yonder, Kleiner Perkins, and United Parcel Service.
Optoro operates through Optoro Inc.
Yes. Optoro was acquired by Blue Yonder in August 2025.