About Optoro
Optoro is a company based in Washington (United States) founded in 2010 by Tobin Moore and Adam Vitarello was acquired by Blue Yonder in August 2025. Optoro has raised $218.23 million across 11 funding rounds from investors including eBay, Zebra and Blue Yonder. Optoro offers products and services including Returns Management System, Returns Portal & Exchanges, and Store Returns. Optoro operates in a competitive market with competitors including Happy Returns, Loop Returns, NuvoEx, Blubirch and Returnly, among others.
- Headquarter Washington, United States
- Founders Tobin Moore, Adam Vitarello
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Sectors
RetailTransportation, Automotive & Logistics
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Phone
Locked
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Website
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Social
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- Legal Name Optoro Inc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$218.23 M (USD)
in 11 rounds
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Latest Funding Round
$25 M (USD), Series F
Dec 14, 2021
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Investors
eBay
& 17 more
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Employee Count
Not available
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Acquired by
Blue Yonder
(Aug 19, 2025)
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Products & Services of Optoro
Optoro offers a comprehensive portfolio of products and services, including Returns Management System, Returns Portal & Exchanges, and Store Returns.
Cloud-based platform for automating retail product returns processing
Tool for shoppers to initiate returns and opt for exchanges
System to manage in-store returns and boost sales traffic
People of Optoro
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Funding Insights of Optoro
Optoro has successfully raised a total of $218.23M across 11 strategic funding rounds. The most recent funding activity was a Series F round of $25 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Optoro
Optoro has secured backing from 18 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Zebra and Blue Yonder.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund focused on consumer goods sectors
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Revolution is recognized as a D.C.-based investment firm.
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Private equity firm focused on sustainable investments
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Investor details for Optoro
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Investments & Acquisitions by Optoro
Investment portfolio details for Optoro
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Financial Statements - Optoro
Detailed financials for Optoro
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Optoro Comparisons
Peer comparison for Optoro
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Competitors of Optoro
Optoro operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Happy Returns, Loop Returns, NuvoEx, Blubirch and Returnly, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Physical stores are operated for in-person returns of online purchases.
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Returns management solutions are offered for Shopify brands.
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Reverse logistics solutions are offered for Indian e-commerce returns.
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Provider of reverse supply chain automation platform
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Return management solutions are offered to eCommerce companies via SaaS.
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Provider of SaaS-driven reverse logistics platform
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Detailed competitors of Optoro
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Latest news on Optoro
Complete news archive for Optoro
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Frequently Asked Questions about Optoro
Optoro was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Optoro is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
Optoro is a funded company, having raised a total of $218.23M across 11 funding rounds to date.
Optoro was founded in 2010 to deliver asset recovery solutions in the e-commerce sector. Returned inventory for online retailers is handled through software that covers returns logistics, including order management, refurbishing, and fulfillment. Marketing tools are provided for reselling returns, with marketplace integration supporting B2C channels and transportation plus tracking services enabling B2B operations.
Optoro's top competitors include Happy Returns, Loop Returns and Blubirch.
Optoro offers Returns Management System, Returns Portal & Exchanges, and Store Returns.
Optoro has 18 investors. Key investors include eBay, Zebra, Blue Yonder, Kleiner Perkins, and United Parcel Service.