Optoro
About Optoro
Optoro is a company founded in 2010 by Tobin Moore and Adam Vitarello was acquired by Blue Yonder in August 2025.. Optoro has raised $218.23 million across 11 funding rounds from investors including eBay, Zebra and Blue Yonder. Optoro offers products and services including Returns Management System, Returns Portal & Exchanges, and Store Returns. Optoro operates in a competitive market with competitors including Happy Returns, Loop Returns, NuvoEx, Blubirch and Returnly, among others.
- Founders Tobin Moore, Adam Vitarello
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Sectors
RetailTransportation, Automotive & Logistics
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Phone
*********
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Website
*********
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Social
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- Legal Name Optoro Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$218.23 M (USD)
in 11 rounds
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Latest Funding Round
$25 M (USD), Series F
Dec 14, 2021
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Investors
eBay
& 17 more
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Employee Count
Employee Count
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Acquired by
Blue Yonder
(Aug 19, 2025)
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Products & Services of Optoro
Optoro offers a comprehensive portfolio of products and services, including Returns Management System, Returns Portal & Exchanges, and Store Returns. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cloud-based platform for automating retail product returns processing
Tool for shoppers to initiate returns and opt for exchanges
System to manage in-store returns and boost sales traffic
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Funding Insights of Optoro
Optoro has successfully raised a total of $218.23M across 11 strategic funding rounds. The most recent funding activity was a Series F round of $25 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Series F — $25.0M
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First Round
First Round
(01 Jun 2011)
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2021 | Amount | Series F - Optoro | Valuation | Zebra | |
| Dec, 2019 | Amount | Series E - Optoro | Valuation | Ingka |
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| Jul, 2018 | Amount | Series E - Optoro | Valuation | Franklin Templeton Investments |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Optoro
Optoro has secured backing from 18 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Zebra and Blue Yonder. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital fund focused on consumer goods sectors
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Founded Year | Domain | Location | |
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Revolution is recognized as a D.C.-based investment firm.
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Founded Year | Domain | Location | |
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Private equity firm focused on sustainable investments
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Optoro
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Optoro
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optoro Comparisons
Competitors of Optoro
Optoro operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Happy Returns, Loop Returns, NuvoEx, Blubirch and Returnly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Physical stores are operated for in-person returns of online purchases.
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| domain | founded_year | HQ Location |
Returns management solutions are offered for Shopify brands.
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| domain | founded_year | HQ Location |
Reverse logistics solutions are offered for Indian e-commerce returns.
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| domain | founded_year | HQ Location |
Provider of reverse supply chain automation platform
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| domain | founded_year | HQ Location |
Return management solutions are offered to eCommerce companies via SaaS.
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| domain | founded_year | HQ Location |
Provider of SaaS-driven reverse logistics platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Optoro
Frequently Asked Questions about Optoro
When was Optoro founded?
Optoro was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Is Optoro a funded company?
Optoro is a funded company, having raised a total of $218.23M across 11 funding rounds to date. The company's 1st funding round was a Series E of $75M, raised on Jun 01, 2011.
What does Optoro do?
Optoro was founded in 2010 to deliver asset recovery solutions in the e-commerce sector. Returned inventory for online retailers is handled through software that covers returns logistics, including order management, refurbishing, and fulfillment. Marketing tools are provided for reselling returns, with marketplace integration supporting B2C channels and transportation plus tracking services enabling B2B operations.
Who are the top competitors of Optoro?
Optoro's top competitors include Happy Returns, Loop Returns and Blubirch.
What products or services does Optoro offer?
Optoro offers Returns Management System, Returns Portal & Exchanges, and Store Returns.
Who are Optoro's investors?
Optoro has 18 investors. Key investors include eBay, Zebra, Blue Yonder, Kleiner Perkins, and United Parcel Service.
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