About Overtone
Overtone is a Media & Entertainment company based in California City (United States) founded in 1995, and was acquired by KANA Software in March 2011. It operates as an actionable insights from social media monitoring are provided by Overtone. It operates in the Media & Entertainment and Technology sectors. Overtone has raised $9.64 million across 2 funding rounds from investors including KANA Software, Dolphin Equity Partners and ABS Ventures. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its legal entity is OVERTONE, INC. Its competitors include Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Overtone generates actionable insights from social media and customer feedback. The companys cloud-based solution provides social media monitoring and Social Listening. By understanding and analyzing customer sentiment, emerging issues, and topic trends, Social Listening extends KANAs multi-channel customer service platform across Twitter, Facebook and communities. Clients include Fortune 500 companies in retail, financial services, consumer products, travel, internet media, and telecommunication industries. Acquired by KANA in 2011 and is completely integrated into its multi-channel customer service platform.
- Headquarters California City, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website overtone.com
- Social LinkedIn
- Acquired by KANA Software (Mar 2011)
- Legal Name Overtone, Inc
- Total Equity Funding$9.64M (USD)
in 2 rounds
- Latest Funding Round$7.14M (USD), Series C
Apr 2010
- InvestorsKANA Software
& 3 more
- Acquired byKANA Software
(Mar 2011)
Funding Insights of Overtone
Overtone has successfully raised a total of $9.64M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $7.14 million completed in April 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.64M
- Total Rounds 2
- Last Round Series C — $7.14M
- First Round $2.5M
(Oct 2009)
- Investors Count 3
All 2 funding rounds of Overtone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2010 | $7.14M | Series C | – | Dolphin Equity Partners, ABS Ventures | – |
| Oct 2009 | $2.5M | Series B | – | – |
4 investors in total: 4 institutional.
Investors in Overtone
Overtone has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include KANA Software, Dolphin Equity Partners and ABS Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | dolphinequity.com | - | |
Venture capital firm | – | absventures.com | Waltham, United States | |
- | – | wgcm.com | - | |
Customer engagement optimization solutions are provided to businesses and agencies. | 1996 | kana.com | Dallas, United States |
Investor details for Overtone
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Timeline of Overtone
4 dated milestones of Overtone across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Overtone is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series C, of $7.1M.
- Exit Acquired by KANA Software.
Competitors of Overtone
Overtone has 9 listed competitors in our database, 9 of them funded. They include Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| signal-ai.com | 2013 | London, United Kingdom | $267.7M | 154 | Media and regulatory updates are monitored via AI platform. | |
| falcon.io | 2010 | Copenhagen, Denmark | $25.33M | 176 | Social media marketing platform | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| agorapulse.com | 2011 | Paris, France | $18.32M | 11 | Social media management and audience monitoring for businesses are facilitated. | |
| statsocial.com | 2012 | New York, United States | $14.72M | 20 | Social media analytics software with audience segmentation is provided. | |
| cision.com | 1867 | Chicago, United States | $2.97M | 1,407 | Cloud-based PR platform is provided for business media management. | |
| trendkite.com | 2012 | Austin, United States | $53.43M | 194 | Earned media impact is measured via PR analytics platform. |
Detailed competitors of Overtone
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Overtone (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Overtone
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Frequently Asked Questions about Overtone
Overtone was founded in 1995 and raised its 1st funding round 14 years after it was founded.
Overtone is headquartered in California City, United States. It is registered at California City, California, United States.
Overtone is a funded company, having raised a total of $9.64M across 2 funding rounds to date. The company's 1st funding round was a Series B of $2.5M, raised on Oct 2009.
Overtone generates actionable insights from social media and customer feedback. The companys cloud-based solution provides social media monitoring and Social Listening. By understanding and analyzing customer sentiment, emerging issues, and topic trends, Social Listening extends KANAs multi-channel customer service platform across Twitter, Facebook and communities. Clients include Fortune 500 companies in retail, financial services, consumer products, travel, internet media, and telecommunication industries. Acquired by KANA in 2011 and is completely integrated into its multi-channel customer service platform.
Overtone's top competitors include Falcon.io, Sprout Social and CreativeX.
Overtone has 4 investors. Key investors include KANA Software, Dolphin Equity Partners, ABS Ventures, and Whelan Capital Management.
Overtone operates through Overtone, Inc.
Yes. Overtone was acquired by KANA Software in March 2011.