About Parative
Parative is a Technology company based in Boston (United States) founded in 2003 by Keith Frankel, Jonah Stuart, and Jason Zopf, and was acquired by Totango in October 2024. IT infrastructure migration from on-premise to cloud is facilitated. Parative has raised $10.38 million across 5 funding rounds from investors including Totango, Arch Grants and Core. The company has 14 employees. Its chief executive, as recorded, is Keith Frankel. Its focus areas include Enterprise Applications, Product Management Tools, Product Feedback and User Feedback. Its competitors include SurveyMonkey, User Testing and Qualtrics; 3 of its 3 listed competitors have raised funding.
Company details
Parative was established in 2003 in Boston, United States, within the IT services sector. Migration of IT infrastructure is handled, encompassing shifts from on-premise environments to cloud platforms or between clouds. Assistance is extended for Microsoft technologies, including Office 365, SharePoint, and System Center. Additional offerings involve Windows Azure deployment and Unified Communications support. Operations focus on these technical transitions and maintenance.
- Headquarters Boston, United States
- Employees 14
- Founders Keith Frankel, Jonah Stuart, Jason Zopf
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website parative.com
- Social LinkedIn X Facebook
- Acquired by Core (May 2013)
Funding Insights of Parative
Parative has successfully raised a total of $10.38M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.88 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.38M
- Total Rounds 5
- Last Round Series A — $5.88M
- First Round $50,000
(Jun 2018)
- Investors Count 1
All 5 funding rounds of Parative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $5.88M | Series A | – | – | – |
| Aug 2019 | $2.25M | Seed | – | – | – |
| Aug 2019 | $2.25M | Seed | – | – | – |
| Nov 2018 | $50,000 | Grant | – | – | |
| Jun 2018 | $50,000 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Parative
Parative has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Totango, Arch Grants and Core.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A 12-month accelerator program is offered to tech startups. | 2011 | archgrants.org | St. Louis, United States | |
Managed services are provided by Core in the United Kingdom. | 1990 | core.co.uk | London, United Kingdom | |
Customer journeys and success are managed via specialized software tools. | 2010 | totango.com | Tel Aviv, Israel |
Investor details for Parative
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People of Parative
4 people are tracked at Parative (4 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Keith Frankel | Co-Founder & CEO | Leadership |
Jonah Stuart | Co-Founder | Leadership |
Jason Zopf | Co-Founder | Leadership |
Paige Brewster | Chief of Staff | Leadership |
Complete people profiles for Parative
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Competitors of Parative
Parative has 3 listed competitors in our database, 3 of them funded. They include SurveyMonkey, User Testing and Qualtrics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| surveymonkey.com | 1999 | Palo Alto, United States | $694M | 1,886 | A cloud-based platform is utilized for creating customizable surveys. | |
| usertesting.com | 2007 | San Francisco, United States | $148.5M | 557 | Automated usability testing and feedback for mobile experiences is provided. | |
| qualtrics.com | 2002 | Provo, United States | $400M | Surveys are created and feedback is collected through the platform. |
Detailed competitors of Parative
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Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Parative (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Frequently Asked Questions about Parative
Parative was founded in 2003 and raised its 1st funding round 15 years after it was founded.
Parative is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Keith Frankel is the CEO of Parative, as recorded in our data. They have also founded this company.
Parative is a funded company, having raised a total of $10.38M across 5 funding rounds to date. The company's 1st funding round was a Grant of $50K, raised on Jun 2018.
Parative has 14 employees.
Annual revenue of Parative is $105.23K as on Dec 31, 2018.
Parative was established in 2003 in Boston, United States, within the IT services sector. Migration of IT infrastructure is handled, encompassing shifts from on-premise environments to cloud platforms or between clouds. Assistance is extended for Microsoft technologies, including Office 365, SharePoint, and System Center. Additional offerings involve Windows Azure deployment and Unified Communications support. Operations focus on these technical transitions and maintenance.
Parative's top competitors include User Testing, SurveyMonkey and Qualtrics.
Parative has 3 investors. Key investors include Totango, Arch Grants, and Core.
Yes. Parative was acquired by Core in May 2013.