About Parrable
Parrable is a Media & Entertainment company based in New York (United States) founded in 2014. Cookie-less tracking solutions are provided for mobile web advertising. Parrable has raised $2.48 million across 1 funding round. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and Mobile Advertising. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
Parrable was founded in 2014 and is headquartered in New York, United States. Operations focus on data management within the advertising technology sector. A cookie-less tracking system is offered to enable advertisers to target, re-target, and engage consumers on the mobile web. First-party data collected from users is utilized to deliver personalized ad content to specific audiences.
- Headquarters New York, United States
- SectorsMedia & Entertainment
- Website parrable.com
- Social LinkedIn X Facebook
- Total Equity Funding$2.48M (USD)
in 1 rounds
- Latest Funding Round$2.48M (USD), Series A
Jun 2016
Funding Insights of Parrable
Parrable has successfully raised a total of $2.48M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.48 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.48M
- Total Rounds 1
- Last Round Series A — $2.48M
- First Round $2.48M
(Jun 2016)
All 1 funding rounds of Parrable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | $2.48M | Series A | – | – | – |
People of Parrable
1 people are tracked at Parrable (1 in leadership).
| Name | Role | Group |
|---|---|---|
Carla Holtze | CEO, co-founder | Leadership |
Complete people profiles for Parrable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Parrable
2 dated milestones of Parrable across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Parrable is founded.
- Funding First funding round of $2.5M.
Competitors of Parrable
Parrable has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of Parrable
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Parrable (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Frequently Asked Questions about Parrable
Parrable was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Parrable is headquartered in New York, United States. It is registered at New York, New York, United States.
Parrable is a funded company, having raised a total of $2.48M across 1 funding round to date. The company's 1st funding round was a Series A of $2.48M, raised on Jun 2016.
Parrable was founded in 2014 and is headquartered in New York, United States. Operations focus on data management within the advertising technology sector. A cookie-less tracking system is offered to enable advertisers to target, re-target, and engage consumers on the mobile web. First-party data collected from users is utilized to deliver personalized ad content to specific audiences.