About Perpetua Labs
Perpetua Labs is a company based in San Francisco (United States) founded in 2015 was acquired by Ascential in April 2021.. Perpetua Labs offers products and services including Retail Media Optimization Software, Marketplace Advertising Optimization, Display Advertising, Video Advertising, and Market Intelligence Reporting. Perpetua Labs operates in a competitive market with competitors including Trellis, Epinium, Quartile, Golden Opportunity and Kliken, among others.
- Headquarter San Francisco, United States
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Sectors
RetailMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Hrg Soap, Llc
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Products & Services of Perpetua Labs
Perpetua Labs offers a comprehensive portfolio of products and services, including Retail Media Optimization Software, Marketplace Advertising Optimization, Display Advertising, Video Advertising, and Market Intelligence Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automates ad optimization for eCommerce to improve performance and sales.
Enhances efficiency on platforms like Amazon through automated strategies.
Optimizes visual ads for better reach and conversion rates.
Manages video campaigns to drive engagement on marketplaces.
Provides insights into ad performance and market trends.
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Funding Insights of Perpetua Labs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Perpetua Labs
Perpetua Labs has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ascential. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Ascential is integrated into Informa Group for B2B events.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Perpetua Labs
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Perpetua Labs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Perpetua Labs Comparisons
Competitors of Perpetua Labs
Perpetua Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trellis, Epinium, Quartile, Golden Opportunity and Kliken, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Online platform for property and casualty insurance products is operated.
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Real-time product market research is facilitated by an AI platform.
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Ecommerce advertising campaigns are automated and optimized using AI.
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Product advertisement listing platform
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Provider of marketing tools for online retailers
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Perpetua Labs
Frequently Asked Questions about Perpetua Labs
When was Perpetua Labs founded?
Perpetua Labs was founded in 2015.
Where is Perpetua Labs located?
Perpetua Labs is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
What does Perpetua Labs do?
Perpetua Labs was founded in 2015 in San Francisco, United States. Software solutions focused on AI-driven advertising optimization and intelligence are offered to Amazon sellers. Key features encompass market intelligence reporting, algorithmic bidding, campaign automation, keyword and ASIN harvesting, and targeting informed by brands, categories, and competitor data. A mobile application is supported on the iOS platform.
Who are the top competitors of Perpetua Labs?
What products or services does Perpetua Labs offer?
Perpetua Labs offers Retail Media Optimization Software, Marketplace Advertising Optimization, Display Advertising, Video Advertising, and Market Intelligence Reporting.
Who are Perpetua Labs's investors?
Perpetua Labs has 1 investor. Key investors include Ascential.