Perpetua Labs

San Francisco, United States Founded: 2015 • Age: 11 yrs Acquired By Ascential
AI-based marketing optimization software is provided for Amazon sellers.

About Perpetua Labs

Perpetua Labs is a company based in San Francisco (United States) founded in 2015 was acquired by Ascential in April 2021.. Perpetua Labs offers products and services including Retail Media Optimization Software, Marketplace Advertising Optimization, Display Advertising, Video Advertising, and Market Intelligence Reporting. Perpetua Labs operates in a competitive market with competitors including Trellis, Epinium, Quartile, Golden Opportunity and Kliken, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Retail
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Hrg Soap, Llc
Operational Areas
Retail → E-Commerce Technology & Services
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Ascential

    (Apr 15, 2021)

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Products & Services of Perpetua Labs

Perpetua Labs offers a comprehensive portfolio of products and services, including Retail Media Optimization Software, Marketplace Advertising Optimization, Display Advertising, Video Advertising, and Market Intelligence Reporting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Automates ad optimization for eCommerce to improve performance and sales.

Enhances efficiency on platforms like Amazon through automated strategies.

Optimizes visual ads for better reach and conversion rates.

Manages video campaigns to drive engagement on marketplaces.

Provides insights into ad performance and market trends.

People of Perpetua Labs
Headcount 50-200
Employee Profiles 54
Employee Profiles
People
Nabil Khan
Senior Software Engineer - Full Stack
People
Msc Lalit Lal
Technical Lead
People
Andrei Markov
Software Engineer
People
Anusha Kakaraparti
Intermediate Software Engineer

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Funding Insights of Perpetua Labs

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Perpetua Labs

Perpetua Labs has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ascential. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Ascential is integrated into Informa Group for B2B events.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Perpetua Labs

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Perpetua Labs

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Perpetua Labs Comparisons

Employees
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Competitors of Perpetua Labs

Perpetua Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trellis, Epinium, Quartile, Golden Opportunity and Kliken, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online platform for property and casualty insurance products is operated.
domain founded_year HQ Location
Real-time product market research is facilitated by an AI platform.
domain founded_year HQ Location
Ecommerce advertising campaigns are automated and optimized using AI.
domain founded_year HQ Location
Product advertisement listing platform
domain founded_year HQ Location
Provider of marketing tools for online retailers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Perpetua Labs

Frequently Asked Questions about Perpetua Labs

When was Perpetua Labs founded?

Perpetua Labs was founded in 2015.

Where is Perpetua Labs located?

Perpetua Labs is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

What does Perpetua Labs do?

Perpetua Labs was founded in 2015 in San Francisco, United States. Software solutions focused on AI-driven advertising optimization and intelligence are offered to Amazon sellers. Key features encompass market intelligence reporting, algorithmic bidding, campaign automation, keyword and ASIN harvesting, and targeting informed by brands, categories, and competitor data. A mobile application is supported on the iOS platform.

Who are the top competitors of Perpetua Labs?

Perpetua Labs's top competitors include Trellis, Levanta and Quartile.

What products or services does Perpetua Labs offer?

Perpetua Labs offers Retail Media Optimization Software, Marketplace Advertising Optimization, Display Advertising, Video Advertising, and Market Intelligence Reporting.

Who are Perpetua Labs's investors?

Perpetua Labs has 1 investor. Key investors include Ascential.

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