About Primetag
Primetag is a company based in Ilhavo (Portugal) founded in 2016.. Primetag has raised $11.78 million across 3 funding rounds from investors including Indico Capital Partners, Iberis Capital and Pathena. Primetag offers products and services including Content Explorer, Omnichannel ROI Measurement, Campaign Manager, and Universe. Primetag operates in a competitive market with competitors including Opendorse, LTK, Influential, CreatorIQ and Partipost, among others.
- Headquarter Ilhavo, Portugal
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Sectors
Media & EntertainmentTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$11.78 M (USD)
in 3 rounds
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Latest Funding Round
$6.44 M (USD), Series B
Jun 18, 2025
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Investors
Indico Capital Partners
& 2 more
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Employee Count
Employee Count
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Products & Services of Primetag
Primetag offers a comprehensive portfolio of products and services, including Content Explorer, Omnichannel ROI Measurement, Campaign Manager, and Universe. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for accessing and analyzing influencer content datasets.
System for measuring influencer marketing ROI across channels.
Platform for planning and tracking influencer campaigns effectively.
Tool for exploring market trends and competitive intelligence.
Funding Insights of Primetag
Primetag has successfully raised a total of $11.78M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6.44 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $6.4M
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First Round
First Round
(02 Nov 2017)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Series B - Primetag | Valuation | Indico Capital Partners , Iberis Capital |
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| Jan, 2024 | Amount | Series A - Primetag | Valuation | Indico Capital Partners , Iberis Capital |
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| Nov, 2017 | Amount | Seed - Primetag | Valuation | Pathena |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Primetag
Primetag has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Indico Capital Partners, Iberis Capital and Pathena. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in seed & series A stage tech companies
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Founded Year | Domain | Location | |
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Iberis Capital is recognized as a leading private equity and venture capital manager in Portugal.
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Founded Year | Domain | Location | |
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Pathena is recognized as a venture capital firm focused on technology.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Primetag
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Primetag
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Primetag Comparisons
Competitors of Primetag
Primetag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Opendorse, LTK, Influential, CreatorIQ and Partipost, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Influencer marketing for athletes is facilitated through a specialized platform.
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| domain | founded_year | HQ Location |
Multi-category products are aggregated online for shopping.
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| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
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| domain | founded_year | HQ Location |
Influencer marketing platform for enterprises
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| domain | founded_year | HQ Location |
Brands are connected with influencers via a marketing platform.
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| domain | founded_year | HQ Location |
Influencer marketing platform for ecommerce businesses is provided by GRIN.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Primetag
When was Primetag founded?
Primetag was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Primetag located?
Primetag is headquartered in Ilhavo, Portugal. It is registered at Ilhavo, Aveiro, Portugal.
Is Primetag a funded company?
Primetag is a funded company, having raised a total of $11.78M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.51M, raised on Nov 02, 2017.
What does Primetag do?
Primetag was founded in 2016 in Ilhavo, Portugal, within the influencer marketing sector. Tools for enhancing productivity among influencers are offered, including design aids and media kits. Insights and data are managed, with performance reports delivered. Influencer marketing software is provided to define campaign strategies and analyze return on investment, supporting operations in digital content creation and analytics.
Who are the top competitors of Primetag?
What products or services does Primetag offer?
Primetag offers Content Explorer, Omnichannel ROI Measurement, Campaign Manager, and Universe.
Who are Primetag's investors?
Primetag has 3 investors. Key investors include Indico Capital Partners, Iberis Capital, and Pathena.