About Recast
Recast is a company based in Brooklyn (United States) founded in 2019 by Michael Kaminsky and Thomas Vladeck. It operates as a SaaS (Software-as-a-Service). Recast has raised $4.46 million across 1 funding round from investors including Lerer Hippeau, Good Friends and Data Tech Fund. Recast offers products and services including Bayesian MMM and Forecasting & Planning Tools. Recast operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others.
- Headquarter Brooklyn, United States
- Founders Michael Kaminsky, Thomas Vladeck
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Recast Labs, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.46 M (USD)
in 1 rounds
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Latest Funding Round
$4.46 M (USD), Seed
Oct 13, 2022
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Investors
Lerer Hippeau
& 5 more
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Employee Count
Employee Count
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Products & Services of Recast
Recast offers a comprehensive portfolio of products and services, including Bayesian MMM and Forecasting & Planning Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Advanced marketing mix modeling for accurate incrementality measurement.
Tools for predicting outcomes and planning marketing strategies.
Unlock access to complete
Funding Insights of Recast
Recast has successfully raised a total of $4.46M through 1 strategic funding round. The most recent funding activity was a Seed round of $4.46 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $4.5M
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First Round
First Round
(13 Oct 2022)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2022 | Amount | Seed - Recast | Valuation | Lerer Hippeau , Good Friends |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Recast
Recast has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Lerer Hippeau, Good Friends and Data Tech Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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USA focused VC firm investing in seed and early stage startups
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Early-stage companies are invested in by this venture capital fund.
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Data Tech Fund is focused on investing in technology startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Recast
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Recast
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Recast Comparisons
Competitors of Recast
Recast operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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| domain | founded_year | HQ Location |
Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
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| domain | founded_year | HQ Location |
Marketing data is unified and ROI is analyzed across channels.
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
User intent is analyzed and targeted in real-time for attribution.
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| domain | founded_year | HQ Location |
NLP-based data analysis solutions are offered for global business news.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Recast
Frequently Asked Questions about Recast
When was Recast founded?
Recast was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Where is Recast located?
Recast is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Who is the current CEO of Recast?
Thomas Vladeck is the current CEO of Recast. They have also founded this company.
Is Recast a funded company?
Recast is a funded company, having raised a total of $4.46M across 1 funding round to date. The company's 1st funding round was a Seed of $4.46M, raised on Oct 13, 2022.
What does Recast do?
Recast is engaged in delivering advanced marketing measurement solutions through proprietary Bayesian MMM. Services are utilized by Fortune 50, CPG, fintech, and pharmaceutical brands to guide over 4B in annual marketing spend. Tools for forecasting, planning, and real-time performance monitoring are offered, with weekly validation of model accuracy. Solutions address complex marketing challenges, including dynamic ROI modeling, promotional event impacts, and multi-stage conversion funnels. Research in media mix modeling is continuously advanced by a team with significant expertise in mathematics and statistics.
Who are the top competitors of Recast?
What products or services does Recast offer?
Recast offers Bayesian MMM and Forecasting & Planning Tools.
Who are Recast's investors?
Recast has 6 investors. Key investors include Lerer Hippeau, Good Friends, Data Tech Fund, Vibe Capital, and Jonah Goodhart.