About Recast
Recast is a Technology company based in Brooklyn (United States) founded in 2019 by Michael Kaminsky and Thomas Vladeck. Attribution intelligence software is provided for marketing performance measurement. It operates on a SaaS (Software-as-a-Service) model. Recast has raised $4.46 million across 1 funding round from investors including Lerer Hippeau, Good Friends and Data Tech Fund. Its chief executive, as recorded, is Thomas Vladeck. Its website getrecast.com draws about 25 thousand monthly visits. Recast offers products and services including Bayesian MMM and Forecasting & Planning Tools. Its focus areas include Marketing Technology and Marketing Analytics. Its legal entity is Recast Labs, Inc. Its competitors include AppsFlyer, Branch and InMarket; 3 of its 3 listed competitors have raised funding.
Company details
Recast is engaged in delivering advanced marketing measurement solutions through proprietary Bayesian MMM. Services are utilized by Fortune 50, CPG, fintech, and pharmaceutical brands to guide over 4B in annual marketing spend. Tools for forecasting, planning, and real-time performance monitoring are offered, with weekly validation of model accuracy. Solutions address complex marketing challenges, including dynamic ROI modeling, promotional event impacts, and multi-stage conversion funnels. Research in media mix modeling is continuously advanced by a team with significant expertise in mathematics and statistics.
- Headquarters Brooklyn, United States
- Founders Michael Kaminsky, Thomas Vladeck
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website getrecast.com
- Social X
- Legal Name Recast Labs, Inc.
- Total Equity Funding$4.46M (USD)
in 1 rounds
- Latest Funding Round$4.46M (USD), Seed
Oct 2022
- InvestorsLerer Hippeau
& 5 more
Products & Services of Recast
Recast offers a comprehensive portfolio of products and services, including Bayesian MMM and Forecasting & Planning Tools.
Advanced marketing mix modeling for accurate incrementality measurement.
Tools for predicting outcomes and planning marketing strategies.
Funding Insights of Recast
Recast has successfully raised a total of $4.46M through 1 strategic funding round. The most recent funding activity was a Seed round of $4.46 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.46M
- Total Rounds 1
- Last Round Seed — $4.46M
- First Round $4.46M
(Oct 2022)
- Investors Count 6
All 1 funding rounds of Recast with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $4.46M | Seed | – | Lerer Hippeau, Good Friends |
6 investors in total: 4 institutional and 2 angel.
Investors in Recast
Recast has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Lerer Hippeau, Good Friends and Data Tech Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Early-stage companies are invested in by this venture capital fund. | goodfriends.com | New York, United States | ||
Data Tech Fund is focused on investing in technology startups. | datatech.fund | |||
Venture capital firm focused on multiple sectors | vibe.vc | New York, United States | ||
JG Jonah Goodhart | unknown_72520274d95647758 | |||
AG Adam Grenier | unknown_3a227de9a1d84f81b |
Investor details for Recast
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Recast
8 people are tracked at Recast (4 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Michael Kaminsky | Co-Founder | Leadership |
Thomas Vladeck | Co-Founder & Co-CEO | Leadership |
Tim Woods | Head Of Sales | Leadership |
Jackson Curtis | Head Of Product | Leadership |
Michael Solimano | Marketing Lead | Team |
Eduardo Rebouças | Software Engineer | Team |
Jeff Carey | Founding Infrastructure Engineer | Team |
Cory L. | Senior Marketing Data Scientist | Team |
Complete people profiles for Recast
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Recast
2 dated milestones of Recast across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Recast is founded.
- Funding First funding round of $4.5M.
Competitors of Recast
Recast has 3 listed competitors in our database, 3 of them funded. They include AppsFlyer, Branch and InMarket.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $1.3B | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $667.1M | 100 | Cloud based marketing optimization platform for deep linking | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. |
Detailed competitors of Recast
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- Full competitor set
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Web traffic of Recast
The website of Recast (getrecast.com) receives about 25.1K visits a month and ranks #1,067,280 among all websites worldwide, #2,379 in Online Marketing.
- Monthly visits25.1K
▼ 13.3% vs previous month
- Unique visitors12.8K
per month
- Global rank#1,067,280
among all websites
- Category rank#2,379
Business and Consumer Services · Online Marketing
- Bounce rate41%
- Pages per visit1.6
- Average visit26 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Recast. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| leadsrx.com | 100% | 3.5K | #5,056,497 | View details | |
impressiondigital.com | impressiondigital.com | 88% | #461,369 | – | |
consulterce.com | consulterce.com | 88% | #680,619 | – | |
| improvado.io | 88% | 182.3K | #316,094 | View details | |
news.marketecture.tv | news.marketecture.tv | 75% | #12,121,247 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Recast
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Recast (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Recast
Complete news archive for Recast
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Frequently Asked Questions about Recast
Recast was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Recast is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Thomas Vladeck is the CEO of Recast, as recorded in our data. They have also founded this company.
Recast is a funded company, having raised a total of $4.46M across 1 funding round to date. The company's 1st funding round was a Seed of $4.46M, raised on Oct 2022.
Recast is engaged in delivering advanced marketing measurement solutions through proprietary Bayesian MMM. Services are utilized by Fortune 50, CPG, fintech, and pharmaceutical brands to guide over 4B in annual marketing spend. Tools for forecasting, planning, and real-time performance monitoring are offered, with weekly validation of model accuracy. Solutions address complex marketing challenges, including dynamic ROI modeling, promotional event impacts, and multi-stage conversion funnels. Research in media mix modeling is continuously advanced by a team with significant expertise in mathematics and statistics.
Recast offers Bayesian MMM and Forecasting & Planning Tools.
Recast has 6 investors. Key investors include Lerer Hippeau, Good Friends, Data Tech Fund, Vibe Capital, and Jonah Goodhart.
Recast operates through Recast Labs, Inc..