About Redo
Redo is a Retail company based in Draper (United States) founded in 2023 by Sterling Snow and Tay Brown. E-commerce solutions are provided to enhance shopper experiences. It operates on a SaaS (Software-as-a-Service) and Subscription Services model in Retail and Technology sectors. Redo has raised $24 million across 1 funding round from investors including Pelion Venture Partners, EPIC Ventures and Kickstart Fund. Its chief executive, as recorded, is Sterling Snow. Its website getredo.com draws about 523 thousand monthly visits. Redo offers products and services including Returns Management, Order Management, Checkout Optimization, AI Agents, and Email & SMS. Its focus areas include E-commerce Software and Customer Experience Solutions. Its legal entity is REDO TECH, INC. Its competitors include Happy Returns, Loop Returns and Returnly; 3 of its 3 listed competitors have raised funding.
Company details
Comprehensive e-commerce solutions are offered by Redo to optimize shopper experiences. Operations, marketing, conversion, and support sectors are targeted with tools for returns, order management, checkout optimization, and AI-driven personalization. Revenue growth is facilitated through streamlined processes and customer engagement strategies. Seamless integrations with platforms like Shopify and ShipHero are supported, ensuring efficient management of returns, claims, and warranties. Customer loyalty is enhanced via automated support channels and personalized communication.
- Headquarters Draper, United States
- Founders Sterling Snow, Tay Brown
- SectorsRetailTechnology
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website getredo.com/en
- Social LinkedIn
- Legal Name Redo Tech, Inc.
- Total Equity Funding$24M (USD)
in 1 rounds
- Latest Funding Round$24M (USD), Series A
Aug 2024
- InvestorsPelion Venture Partners
& 12 more
Products & Services of Redo
Redo offers a comprehensive portfolio of products and services, including Returns Management, Order Management, Checkout Optimization, AI Agents, and Email & SMS.
Returns are streamlined through a free exchanges portal.
Manual steps are removed for faster order fulfillment.
Checkout conversion is improved with A/B testing tools.
Customer journeys are personalized using AI-driven recommendations.
Shoppable messages are powered by real customer behavior.
Funding Insights of Redo
Redo has successfully raised a total of $24M through 1 strategic funding round. The most recent funding activity was a Series A round of $24 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24M
- Total Rounds 1
- Last Round Series A — $24M
- First Round $24M
(Aug 2024)
- Investors Count 13
All 1 funding rounds of Redo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2024 | $24M | Series A | – | Pelion Venture Partners |
13 investors in total: 6 institutional and 7 angel.
Investors in Redo
Redo has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Pelion Venture Partners, EPIC Ventures and Kickstart Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused early-stage VC firm | pelionvp.com | Salt Lake City, United States | ||
Early-stage technology companies are funded by this venture capital firm. | epicvc.com | Salt Lake City, United States | ||
Seed investments are provided to Mountain West startups since 2008. | kickstartfund.com | Cottonwood Heights, United States | ||
Cervin is engaged in venture capital investments for enterprise startups. | cervinventures.com | Palo Alto, United States | ||
Technology sectors are targeted for venture capital investments. | aglaeventures.com | Paris, France | ||
BM Blake Murray | Angel investor focusing on Indian startups, limited public data available. | unknown_45956bbbffbd47e2b | ||
AB Alex Bean | Indian angel investor focusing on early-stage tech startups. | unknown_a90c3971f8bb43558 | ||
AE Adam Edmunds | Angel investor and entrepreneur, co-founder of Bounce, focused on mobility solutions. | unknown_3983824ef65541a8b | ||
BD Ben Dahl | unknown_759dbb6b4b8144a6b | |||
JA Jeremy Andrus | CEO of Traeger Grills, active angel investor in consumer brands | unknown_6ddfbabcb32e4c04a |
Investor details for Redo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Redo
19 people are tracked at Redo (8 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Sterling Snow | Co-Founder & CEO | Leadership |
Tay Brown | Co-Founder | Leadership |
Paul Draper | CTO | Leadership |
Taylor R. Brown | Founder | Leadership |
Shilo Riddle | Director Of Recruiting | Leadership |
Klodian Mitri | Head Of Strategic Partnerships & Ops | Leadership |
Blakely Cragun | Chief Strategy Officer | Leadership |
Eric Lepretre | Head Of Finance | Leadership |
Pj Tatlow | Principal Software Engineer | Team |
Luke Glissmeyer | Sr. Finance & Strategy Analyst | Team |
Cameron Walker | Product | Team |
Colby Stoker | Ecom Partnerships | Team |
Brad Perry | Investor | Team |
Jared Cahoon | GM - Product Development | Team |
Austin Daines | Product Analyst | Team |
Raffa Fossa | Information Technology Contractor | Team |
Tommy Wei | Senior Software Engineer 3 | Team |
Patrick Waite | Full-time | Team |
Harrison Burgess | Software Engineer | Team |
Complete people profiles for Redo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Redo
2 dated milestones of Redo across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Redo is founded.
- Funding First funding round of $24.0M.
Competitors of Redo
Redo has 3 listed competitors in our database, 3 of them funded. They include Happy Returns, Loop Returns and Returnly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| happyreturns.com | 2015 | Los Angeles, United States | $16.9M | 35 | Physical stores are operated for in-person returns of online purchases. | |
| loopreturns.com | 2017 | Columbus, United States | $175.63M | 164 | Returns management solutions are offered for Shopify brands. | |
| returnly.com | 2012 | San Francisco, United States | $30.2M | Return management solutions are offered to eCommerce companies via SaaS. |
Detailed competitors of Redo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Redo
The website of Redo (getredo.com) receives about 523.3K visits a month and ranks #69,637 among all websites worldwide, #3,461 in Fashion and Apparel.
- Monthly visits523.3K
▼ 32.2% vs previous month
- Unique visitors378K
per month
- Global rank#69,637
among all websites
- Category rank#3,461
Lifestyle · Fashion and Apparel
- Bounce rate52%
- Pages per visit2.9
- Average visit2 min 09 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Redo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
duradero.com | duradero.com | 100% | #893,551 | – | |
| quince.com | 94% | 51.6M | #583 | View details | |
| swap-commerce.com | 91% | 136.3K | #316,009 | View details | |
| loopreturns.com | 90% | 5.9M | #8,243 | View details | |
| popflexactive.com | 88% | 2.3M | #18,777 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Redo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Redo (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Frequently Asked Questions about Redo
Redo was founded in 2023 and raised its 1st funding round 1 year after it was founded.
Redo is headquartered in Draper, United States. It is registered at Draper, Utah, United States.
Sterling Snow is the CEO of Redo, as recorded in our data. They have also founded this company.
Redo is a funded company, having raised a total of $24M across 1 funding round to date. The company's 1st funding round was a Series A of $24M, raised on Aug 2024.
Comprehensive e-commerce solutions are offered by Redo to optimize shopper experiences. Operations, marketing, conversion, and support sectors are targeted with tools for returns, order management, checkout optimization, and AI-driven personalization. Revenue growth is facilitated through streamlined processes and customer engagement strategies. Seamless integrations with platforms like Shopify and ShipHero are supported, ensuring efficient management of returns, claims, and warranties. Customer loyalty is enhanced via automated support channels and personalized communication.
Redo's top competitors include Happy Returns, Loop Returns and Returnly.
Redo offers Returns Management, Order Management, Checkout Optimization, AI Agents, and Email & SMS.
Redo has 13 investors. Key investors include Pelion Venture Partners, EPIC Ventures, Kickstart Fund, Tandem Partners, and Blake Murray.
Redo operates through Redo Tech, Inc..
The website of Redo receives about 523 thousand visits a month and ranks #69,637 among all websites worldwide.