About Sarafan Technology
Sarafan Technology is a Retail company based in New York (United States) founded in 2016. It operates as an AI-based shoppable video advertising platform is offered for fashion brands. It operates in the Retail, Technology, and Media & Entertainment sectors. Sarafan Technology has raised $1.1 million across 2 funding rounds from investors including Admitad, Sergey Dashkov and The Untitled Ventures. Its focus areas include Video Commerce, Tech Enablers, Shoppable Videos and Enterprise Applications. Its competitors include Firework, Bambuser, KERV, Swirl and Instasell and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Sarafan Technology was founded in 2016 and is headquartered in New York, United States. Operations focus on the advertising technology sector, where interactive solutions are developed for media companies and retailers in the fashion industry. The platform enables advertisers to target audiences and promote products through media content. Publishers are supported with tools to monetize photos and videos while expanding advertising options on their websites.
- Headquarters New York, United States
- SectorsRetailTechnology Media & Entertainment
- Email••••••••
- Phone•••• ••••
- Website sarafan.tech
- Social LinkedIn X Facebook
- Total Equity Funding$1.1M (USD)
in 2 rounds
- Latest Funding Round$1M (USD), Series A
Sep 2018
- InvestorsAdmitad
& 2 more
Funding Insights of Sarafan Technology
Sarafan Technology has successfully raised a total of $1.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.1M
- Total Rounds 2
- Last Round Series A — $1M
- First Round $99,907
(Jan 2017)
- Investors Count 3
All 2 funding rounds of Sarafan Technology with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $1M | Series A | – | – | |
| Jan 2017 | $99,907 | Seed | – | The Untitled Ventures | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Sarafan Technology
Sarafan Technology has secured backing from 3 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Admitad, Sergey Dashkov and The Untitled Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in deep tech sectors | – | theuntitled.vc | Zug, Switzerland | |
An affiliate advertising network platform for advertisers and partners. | 2009 | admitad.com | Heilbronn, Germany | |
SD Sergey Dashkov | - | – | unknown_aafcb0499ddd4b44a | - |
Investor details for Sarafan Technology
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People of Sarafan Technology
5 people are tracked at Sarafan Technology (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Ksenia Shirokova | Co-Founder & COO | Leadership |
Andrey Korkhov | Co-Founder & CEO | Leadership |
Yana Alex | Chief Operations Officer | Leadership |
Katie Aron | Assessment manager | Team |
Nadya Anisimova | PR and Marketing Manager | Team |
Complete people profiles for Sarafan Technology
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Timeline of Sarafan Technology
3 dated milestones of Sarafan Technology across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Sarafan Technology is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A, of $1.0M.
Competitors of Sarafan Technology
Sarafan Technology has 9 listed competitors in our database, 8 of them funded. They include Firework, Bambuser, KERV, Swirl and Instasell, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firework.com | 2017 | Redwood, United States | $248.5M | 43 | Provider of a cloud-based software tool to create shoppable and interactive videos | |
| bambuser.com | 2007 | Stockholm, Sweden | $4.02M | – | Providing solution for live video streaming for businesses | |
| kerv.ai | 2017 | Austin, United States | $22.07M | 109 | AI-based performance analytics solutions are offered for e-commerce brands. | |
| goswirl.ai | 2015 | Vadodara, India | $2.23M | – | AI-powered solutions are provided for enhancing ecommerce product pages. | |
| instasell.io | 2021 | Bengaluru, India | $557,861 | – | Provider of live streaming e-commerce software suite solutions for businesses | |
| nimblecommerce.com | 2008 | Santa Clara, United States | – | – | Digital commerce platform is utilized by publishers to maximize revenues. | |
| quinn.live | 2020 | India | $433,217 | – | Shoppable videos for Shopify stores are integrated and analyzed. | |
| adimo.co | 2012 | Glasgow, United Kingdom | $4.84M | 38 | Digital marketing solutions for e-commerce brands are provided. | |
| curalate.com | 2012 | Philadelphia, United States | $39.86M | 99 | Cloud-based software tools for shoppable content creation are provided. |
Detailed competitors of Sarafan Technology
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Top companies in Subscription & Video Commerce
10 companies that operate in the same segment as Sarafan Technology (Subscription & Video Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collectibles are auctioned through live videos on a mobile app. | 2019 | Marina Del Rey, California, United States | USD 1.52 B | – | 2,186 | |
Influencer-recommended multi-category fashion items are retailed online. | 2009 | Singapore, Singapore | USD 64 M | USD 108.4 M | – | |
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | – | 151 | |
Provider of a cloud-based software tool to create shoppable and interactive videos | 2017 | Redwood City, California, United States | USD 248.5 M | – | – | |
Multi-category fashion products are streamed live via a mobile app. | 2018 | London, England, United Kingdom | USD 58.5 M | – | – | |
Live streaming storefronts are enabled by an online SaaS platform. | 2017 | Huntsville, Alabama, United States | – | – | – | |
Providing solution for live video streaming for businesses | 2007 | Stockholm, Sweden | USD 4.02 M | USD 9.02 M | 78 | |
Social commerce platform for users to discover and share recommendations | 2016 | Bengaluru, Karnataka, India | USD 65.91 M | USD 693.59 K | 15 | |
Live Auctions platform | 2002 | New York, New York, United States | USD 47.6 M | – | – | |
Makeup, skincare, and personal care products are retailed online. | 2017 | Bengaluru, Karnataka, India | USD 5.35 M | USD 994.46 K | 76 |
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Frequently Asked Questions about Sarafan Technology
Sarafan Technology was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Sarafan Technology is headquartered in New York, United States. It is registered at New York, New York, United States.
Sarafan Technology is a funded company, having raised a total of $1.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $99.91K, raised on Jan 2017.
Sarafan Technology was founded in 2016 and is headquartered in New York, United States. Operations focus on the advertising technology sector, where interactive solutions are developed for media companies and retailers in the fashion industry. The platform enables advertisers to target audiences and promote products through media content. Publishers are supported with tools to monetize photos and videos while expanding advertising options on their websites.
Sarafan Technology has 3 investors. Key investors include Admitad, Sergey Dashkov, and The Untitled Ventures.