About ShopperTrak
ShopperTrak is a Retail company based in Chicago (United States) founded in 1993 by Bill Martin, and was acquired by Tyco in December 2015. Global provider of shopper analytics. It operates in the Retail and Technology sectors. The company has 178 employees. ShopperTrak has completed 4 acquisitions, including Rapid Blue, RapidBlue Solutions and ReTel Technologies. Its website shoppertrak.com draws about 40 thousand monthly visits. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Specific and In Store Retail Tech. Its legal entity is ShopperTrak Corporation. Its competitors include RetailNext, Wiser and SPINS; 2 of its 3 listed competitors have raised funding.
Company details
ShopperTrak was founded in 1993 in Chicago, United States, and operates in the retail analytics sector. Comprehensive perimeter, interior, and performance analytics are offered to analyze in-store consumer behavior. Services are deployed across more than 65,000 locations in over 90 countries, serving over 750 retail brands, shopping centers, and entertainment venues. Bill Martin is recognized as a co-founder.
- Headquarters Chicago, United States
- Employees 178
- Founders Bill Martin
- Stage Acquired
- SectorsRetailTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website shoppertrak.com
- Social LinkedIn X Facebook
- Acquired by Tyco (Dec 2015)
- Legal Name Shoppertrak Corporation
- Investors
- Employee Count178
- Investments & AcquisitionsRapid Blue
& 3 more
- Acquired byTyco
(Dec 2015)
Investors in ShopperTrak
ShopperTrak has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Tyco.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fire, CCTV, and access control security solutions are provided. | 1960 | tyco.com | Princeton, United States |
Investor details for ShopperTrak
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People of ShopperTrak
2 people are tracked at ShopperTrak (2 in leadership); the tracked headcount is 178.
| Name | Role | Group |
|---|---|---|
Bill Martin | Co-Founder | Leadership |
Christopher Ainsley | Pres-Ceo | Leadership |
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Investments & Acquisitions by ShopperTrak
ShopperTrak has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Rapid Blue, RapidBlue Solutions and ReTel Technologies.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retail promotion trends are analyzed from public advertising data. | saletally.com | San Francisco, United States | 2012 | Dec 2014 | •••• | |
Location analytics are derived from anonymous mobile device monitoring. | rapidbluesolutions.com | Helsinki, Finland | 2007 | Jun 2013 | •••• | |
TV production company | rapidblue.com | Randburg, South Africa | 1994 | Jun 2013 | •••• | |
Advanced analytics for surveillance video optimization are developed. | reteltechnologies.com | San Francisco, United States | 2007 | Oct 2012 | •••• |
Complete acquisition details for ShopperTrak
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Timeline of ShopperTrak
6 dated milestones of ShopperTrak across 22 years, from founding to its latest funding, stage changes and deals.
- Founded ShopperTrak is founded.
- Acquisition Acquires ReTel Technologies.
- Acquisition Acquires Rapid Blue.
- Acquisition Acquires RapidBlue Solutions.
- Acquisition Acquires SaleTally.
- Exit Acquired by Tyco.
Competitors of ShopperTrak
ShopperTrak has 3 listed competitors in our database, 2 of them funded. They include RetailNext, Wiser and SPINS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | 328 | Retail consumer analytics services are provided for natural products sector. |
Detailed competitors of ShopperTrak
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Web traffic of ShopperTrak
The website of ShopperTrak (shoppertrak.com) receives about 40K visits a month and ranks #600,108 among all websites worldwide, #4,758 in Business Services.
- Monthly visits40K
▼ 19% vs previous month
- Unique visitors11.6K
per month
- Global rank#600,108
among all websites
- Category rank#4,758
Business and Consumer Services · Business Services
- Bounce rate39%
- Pages per visit3.4
- Average visit2 min 41 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with ShopperTrak. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
eco-compteur.com | eco-compteur.com | 100% | #10,395,707 | – | |
aar.org | aar.org | 72% | #717,435 | – | |
en.wikipedia.org | en.wikipedia.org | 40% | – | ||
| trafsys.com | 40% | #2,448,987 | View details | ||
| sensourceinc.com | 38% | #1,948,186 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for ShopperTrak
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- 6 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as ShopperTrak (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Shoppertrak
Complete news archive for ShopperTrak
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Frequently Asked Questions about ShopperTrak
ShopperTrak was founded in 1993.
ShopperTrak is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
ShopperTrak has 178 employees.
ShopperTrak was founded in 1993 in Chicago, United States, and operates in the retail analytics sector. Comprehensive perimeter, interior, and performance analytics are offered to analyze in-store consumer behavior. Services are deployed across more than 65,000 locations in over 90 countries, serving over 750 retail brands, shopping centers, and entertainment venues. Bill Martin is recognized as a co-founder.
ShopperTrak's top competitors include Wiser, SPINS and RetailNext.
ShopperTrak has made 4 acquisitions, including Rapid Blue, RapidBlue Solutions, and ReTel Technologies.
ShopperTrak has 1 investor. Key investors include Tyco.
ShopperTrak operates through Shoppertrak Corporation.
Yes. ShopperTrak was acquired by Tyco in December 2015.

