Simply Measured

Seattle, United States Founded: 2010 • Age: 16 yrs Acquired By Sprout Social
Social media analytics and monitoring tools are provided for marketers.
Annual revenue $405.9M Latest available
Total funding $29.1M 4 rounds
Employees 37 Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Simply Measured

Simply Measured is a company based in Seattle (United States) founded in 2010 was acquired by Sprout Social in December 2017. Simply Measured has raised $29.14 million across 4 funding rounds from investors including Sprout Social, Bessemer Venture Partners and Trinity Ventures. The company has 37 employees as of December 31, 2017. Simply Measured has completed 2 acquisitions, including DataRank and Inside Social. Simply Measured operates in a competitive market with competitors including Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others.

  • Headquarter Seattle, United States
  • Employees 37 as on 31 Dec, 2017
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $405.91 M (USD)
    22
    as on Dec 31, 2024
  • Net Profit
    -$61.97 M (USD)
    7
    as on Dec 31, 2024
  • EBITDA
    -$60.36 M (USD)
    13
    as on Dec 31, 2024
  • Total Equity Funding
    $29.14 M (USD)

    in 4 rounds

  • Latest Funding Round
    $20.24 M (USD), Series C

    Mar 21, 2014

  • Investors
  • Employee Count
    37

    as on Dec 31, 2017

  • Investments & Acquisitions
    DataRank

    & 1 more

  • Acquired by
    Sprout Social

    (Dec 05, 2017)

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Funding Insights of Simply Measured

Simply Measured has successfully raised a total of $29.14M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $20.24 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Simply Measured

Simply Measured has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Sprout Social, Bessemer Venture Partners and Trinity Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm investing in early-stage technology and real estate companies.
Locked Locked Locked
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Locked Locked Locked
Tech focused expansion stage VC firm in the US
Locked Locked Locked
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Investor details for Simply Measured

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  • Investor locations
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Investments & Acquisitions by Simply Measured

Simply Measured has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DataRank and Inside Social.

Investments
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Investment portfolio details for Simply Measured

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Social media ROI is quantified for brands through conversion tracking.
Locked Locked 2012 Locked
Social media conversations are analyzed across online sources for brands.
Locked Locked 2011 Locked
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Complete acquisition details for Simply Measured

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Financial Statements - Simply Measured

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Detailed financials for Simply Measured

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  • Profit trends
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Simply Measured Comparisons

Simply Measured Primary company
Description
Social media analytics and monitoring tools are provided for...
Location
Seattle, United States
Founded Year
2010
Annual Revenue
$405.91 M (USD)
Net Profit
-$61.97 M (USD)
EBITDA
-$60.36 M (USD)
Employees
37
As of 2017
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Peer comparison for Simply Measured

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  • Headcount comparison
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Competitors of Simply Measured

Simply Measured operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Social media management and insights are provided for brands.
Locked Locked Locked
Media and regulatory updates are monitored via AI platform.
Locked Locked Locked
Social media marketing platform
Locked Locked Locked
Provider of Brand Performance Solutions
Locked Locked Locked
Ad creative analytics are delivered via an automated measurement platform.
Locked Locked Locked
Social media management and audience monitoring for businesses are facilitated.
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Detailed competitors of Simply Measured

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Latest news on Simply Measured

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Complete news archive for Simply Measured

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Frequently Asked Questions about Simply Measured

Simply Measured was founded in 2010.

Simply Measured is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Simply Measured is a funded company, having raised a total of $29.14M across 4 funding rounds to date.

As of Dec 31, 2017, the latest employee count at Simply Measured is 37.

Annual revenue of Simply Measured is $405.91M as on Dec 31, 2024.

Simply Measured was founded in 2010 in Seattle, United States, as a provider of social media analytics solutions. Tools based on SaaS are offered to brand marketers and social teams for monitoring commentary across platforms. Large datasets are processed to extract insights, which are delivered via visualizations and reports. Integration occurs with major social networks, supporting clients including American Express, Chipotle, Pepsi, and the Seattle Seahawks.

Simply Measured's top competitors include Falcon.io, Sprout Social and CreativeX.

Simply Measured has made 2 acquisitions, including DataRank, and Inside Social.

Simply Measured has 6 investors. Key investors include Sprout Social, Bessemer Venture Partners, Trinity Ventures, Four Rivers Group, and MHS Capital.

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