About Simply Measured
Simply Measured is a Media & Entertainment company based in Seattle (United States) founded in 2010, and was acquired by Sprout Social in December 2017. Social media analytics and monitoring tools are provided for marketers. It operates in the Media & Entertainment and Technology sectors. Simply Measured has raised $29.14 million across 4 funding rounds from investors including Sprout Social, Bessemer Venture Partners and Trinity Ventures. The company has 37 employees. Simply Measured has completed 2 acquisitions, including DataRank and Inside Social. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its competitors include Sprout Social, Launchmetrics and CreativeX; 3 of its 3 listed competitors have raised funding.
Company details
Simply Measured was founded in 2010 in Seattle, United States, as a provider of social media analytics solutions. Tools based on SaaS are offered to brand marketers and social teams for monitoring commentary across platforms. Large datasets are processed to extract insights, which are delivered via visualizations and reports. Integration occurs with major social networks, supporting clients including American Express, Chipotle, Pepsi, and the Seattle Seahawks.
- Headquarters Seattle, United States
- Employees 37
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website simplymeasured.com
- Social LinkedIn X
- Acquired by Sprout Social (Dec 2017)
- Annual Revenue$405.91 M (USD)22as on Dec 31, 2024
- Net Profit-$61.97 M (USD)7as on Dec 31, 2024
- EBITDA-$60.36 M (USD)13as on Dec 31, 2024
- Total Equity Funding$29.14M (USD)
in 4 rounds
- Latest Funding Round$20.24M (USD), Series C
Mar 2014
- InvestorsSprout Social
& 5 more
- Employee Count37
- Investments & AcquisitionsDataRank
& 1 more
- Acquired bySprout Social
(Dec 2017)
Funding Insights of Simply Measured
Simply Measured has successfully raised a total of $29.14M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $20.24 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.14M
- Total Rounds 4
- Last Round Series C — $20.24M
- First Round $150,000
(Jun 2010)
- Investors Count 5
All 4 funding rounds of Simply Measured with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2014 | $20.24M | Series C | – | – | |
| Jan 2013 | $8M | Series B | – | – | |
| Jul 2011 | $750,000 | Seed | – | MHS Capital | – |
| Jun 2010 | $150,000 | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Simply Measured
Simply Measured has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Sprout Social, Bessemer Venture Partners and Trinity Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Tech focused expansion stage VC firm in the US | fourriversgroup.com | San Francisco, United States | ||
Venture capital is invested in US startups by MHS Capital. | mhscapital.com | San Francisco, United States | ||
Seed and early-stage tech investments are made in the US. | founderscoop.com | Seattle, United States | ||
Social media management and insights are provided for brands. | 2009 | sproutsocial.com | Chicago, United States |
Investor details for Simply Measured
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Simply Measured
Simply Measured has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DataRank and Inside Social.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social media conversations are analyzed across online sources for brands. | datarank.com | Fayetteville, United States | 2011 | Oct 2015 | •••• | |
Social media ROI is quantified for brands through conversion tracking. | insidesocial.com | Seattle, United States | 2012 | Sep 2015 | •••• |
Complete acquisition details for Simply Measured
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Simply Measured
6 dated milestones of Simply Measured across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Simply Measured is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Series C, of $20.2M.
- Acquisition Acquires Inside Social.
- Acquisition Acquires DataRank.
- Exit Acquired by Sprout Social.
Competitors of Simply Measured
Simply Measured has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, Launchmetrics and CreativeX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. |
Detailed competitors of Simply Measured
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Simply Measured
Websites that share an audience with Simply Measured (simplymeasured.com).
Websites whose visitors overlap most with Simply Measured. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sysomos.com | 100% | View details | |||
iphonedevsdk.com | iphonedevsdk.com | 76% | – | ||
trendistic.indextank.com | trendistic.indextank.com | 76% | – | ||
| appfog.com | 76% | View details | |||
| clipboard.com | 76% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Simply Measured
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Simply Measured (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Simply Measured
Simply Measured was founded in 2010.
Simply Measured is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Simply Measured is a funded company, having raised a total of $29.14M across 4 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Jun 2010.
Simply Measured has 37 employees.
Annual revenue of Simply Measured is $405.91M as on Dec 31, 2024.
Simply Measured was founded in 2010 in Seattle, United States, as a provider of social media analytics solutions. Tools based on SaaS are offered to brand marketers and social teams for monitoring commentary across platforms. Large datasets are processed to extract insights, which are delivered via visualizations and reports. Integration occurs with major social networks, supporting clients including American Express, Chipotle, Pepsi, and the Seattle Seahawks.
Simply Measured's top competitors include Sprout Social, CreativeX and Launchmetrics.
Simply Measured has made 2 acquisitions, including DataRank, and Inside Social.
Simply Measured has 6 investors. Key investors include Sprout Social, Bessemer Venture Partners, Trinity Ventures, Four Rivers Group, and MHS Capital.
Yes. Simply Measured was acquired by Sprout Social in December 2017.