About Simply Measured
Simply Measured is a company based in Seattle (United States) founded in 2010 was acquired by Sprout Social in December 2017.. Simply Measured has raised $29.14 million across 4 funding rounds from investors including Sprout Social, Bessemer Venture Partners and Trinity Ventures. The company has 37 employees as of December 31, 2017. Simply Measured has completed 2 acquisitions, including DataRank and Inside Social. Simply Measured operates in a competitive market with competitors including Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others.
- Headquarter Seattle, United States
- Employees 37 as on 31 Dec, 2017
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Sectors
Media & EntertainmentTechnology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
$405.91 M22as on Dec 31, 2024
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Net Profit
$-61.97 M7as on Dec 31, 2024
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EBITDA
$-60.36 M13as on Dec 31, 2024
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Total Equity Funding
$29.14 M (USD)
in 4 rounds
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Latest Funding Round
$20.24 M (USD), Series C
Mar 21, 2014
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Investors
Sprout Social
& 5 more
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Employee Count
37
as on Dec 31, 2017
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Investments & Acquisitions
DataRank
& 1 more
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Acquired by
Sprout Social
(Dec 05, 2017)
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Funding Insights of Simply Measured
Simply Measured has successfully raised a total of $29.14M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $20.24 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $20.2M
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First Round
First Round
(01 Jun 2010)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2014 | Amount | Series C - Simply Measured | Valuation |
investors |
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| Jan, 2013 | Amount | Series B - Simply Measured | Valuation |
investors |
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| Jul, 2011 | Amount | Seed - Simply Measured | Valuation | MHS Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Simply Measured
Simply Measured has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Sprout Social, Bessemer Venture Partners and Trinity Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm investing in early-stage technology and real estate companies.
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Founded Year | Domain | Location | |
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Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Founded Year | Domain | Location | |
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Tech focused expansion stage VC firm in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Simply Measured
Simply Measured has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DataRank and Inside Social. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Social media ROI is quantified for brands through conversion tracking.
|
2012 | ||||
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Social media conversations are analyzed across online sources for brands.
|
2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Simply Measured
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simply Measured Comparisons
Competitors of Simply Measured
Simply Measured operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Social media management and insights are provided for brands.
|
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| domain | founded_year | HQ Location |
Media and regulatory updates are monitored via AI platform.
|
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| domain | founded_year | HQ Location |
Social media marketing platform
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| domain | founded_year | HQ Location |
Provider of Brand Performance Solutions
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| domain | founded_year | HQ Location |
Ad creative analytics are delivered via an automated measurement platform.
|
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| domain | founded_year | HQ Location |
Social media management and audience monitoring for businesses are facilitated.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Simply Measured
When was Simply Measured founded?
Simply Measured was founded in 2010.
Where is Simply Measured located?
Simply Measured is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is Simply Measured a funded company?
Simply Measured is a funded company, having raised a total of $29.14M across 4 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Jun 01, 2010.
How many employees does Simply Measured have?
As of Dec 31, 2017, the latest employee count at Simply Measured is 37.
What is the annual revenue of Simply Measured?
Annual revenue of Simply Measured is $405.91M as on Dec 31, 2024.
What does Simply Measured do?
Simply Measured was founded in 2010 in Seattle, United States, as a provider of social media analytics solutions. Tools based on SaaS are offered to brand marketers and social teams for monitoring commentary across platforms. Large datasets are processed to extract insights, which are delivered via visualizations and reports. Integration occurs with major social networks, supporting clients including American Express, Chipotle, Pepsi, and the Seattle Seahawks.
Who are the top competitors of Simply Measured?
Simply Measured's top competitors include Falcon.io, Sprout Social and CreativeX.
How many acquisitions has Simply Measured made?
Simply Measured has made 2 acquisitions, including DataRank, and Inside Social.
Who are Simply Measured's investors?
Simply Measured has 6 investors. Key investors include Sprout Social, Bessemer Venture Partners, Trinity Ventures, Four Rivers Group, and MHS Capital.