About SMG
SMG is a Technology company based in Kansas City (United States) founded in 1991 by Bill Fromm and Andy Fromm, and was acquired by Ridgemont Equity partners in October 2017. Customer and employee experience management solutions are provided. It operates on a SaaS (Software-as-a-Service) and Professional Services model. The company has 299 employees. SMG has completed 2 acquisitions, including Bulbshare and Locately. Its website smg.com draws about 1.8 million monthly visits. SMG offers products and services including Unified Experience Management Platform, Ignite AI Platform, and Customer Collaboration Platform. Its focus areas include Software, Experience Management Software, Services and Consulting. Its legal entity is Service Management Group (SMG). Its competitors include Sprinklr, ActiveCampaign and Verint; 2 of its 3 listed competitors have raised funding.
Company details
SMG is engaged in providing unified experience management solutions across brand, customer, and employee interactions. Services are offered to industries such as restaurant, retail, consumer packaged goods, consumer services, and hospitality. The companys approach is supported by platforms like Ignite, an AI-native tool, which delivers real-time insights and strategic recommendations. Customer feedback is integrated from the design phase to optimize interactions and drive business growth. Consulting and expert insights are also provided to enhance experience management strategies for complex businesses.
- Headquarters Kansas City, United States
- Employees 299
- Founders Bill Fromm, Andy Fromm
- Stage Acquired
- SectorsTechnology
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website smg.com
- Social LinkedIn X Facebook
- Acquired by Ridgemont Equity partners (Oct 2017)
- Legal Name Service Management Group (Smg)
- InvestorsBrentwood Associates
& 2 more
- Employee Count299
- Investments & AcquisitionsBulbshare
& 1 more
- Acquired byRidgemont Equity partners
(Oct 2017)
Products & Services of SMG
SMG offers a comprehensive portfolio of products and services, including Unified Experience Management Platform, Ignite AI Platform, and Customer Collaboration Platform.
Platform for managing brand, customer, employee experiences effectively.
AI-driven platform for real-time experience management insights.
Tool for co-creating experiences with customer input directly.
Funding Insights of SMG
- Total Rounds 3
- First Round $15,000
(Sep 2005)
- Investors Count 2
All 3 funding rounds of SMG with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | Private Equity Round | – | Brentwood Associates | – | |
| May 2011 | $15,000 | Grant | – | – | |
| Sep 2005 | $15,000 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in SMG
SMG has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Brentwood Associates, HUD Exchange and Ridgemont Equity partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brentwood Associates is engaged in growth-oriented private equity investments. | brentwood.com | Los Angeles, United States | ||
Mid-market companies are invested in by this private equity firm. | ridgemontep.com | Charlotte, United States | ||
Resources and assistance are provided to HUD's community partners. | hudexchange.info | United States |
Investor details for SMG
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- Complete investor list
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- Co-investor network
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People of SMG
120 people are tracked at SMG (36 in leadership, 84 in team); the tracked headcount is 299.
| Name | Role | Group |
|---|---|---|
Bill Fromm | Co-Founder | Leadership |
Andy Fromm | Founder | Leadership |
Tara Augustin | Director, Employee Experience | Leadership |
Narendra Rangaiah | Accounting Director | Leadership |
Matt Krueger | Chief Sales Officer | Leadership |
Leslie Smith | Vice President, Client Success | Leadership |
Jeremy Michael | Managing Director, EMEA | Leadership |
Xenna K. | HR Operations Partner | Leadership |
Kurt Cederman | Research Director | Leadership |
Will Mariner | Vice President, Client Services | Leadership |
Jordan Sievers | Client Engagement Director | Leadership |
Tinna Hung | Director Of Product Marketing | Leadership |
Kevin Derohanian | Director, Client Success | Leadership |
Shawn Nagase | Chief Technology Officer | Leadership |
Alina Bonea Maxi | Director Of Product Support | Leadership |
April Bush | Director Of Growth Marketing And Global Sales Development | Leadership |
Rich Givone | Chief Sales Officer | Leadership |
Laura Keating | Head Of Legal | Leadership |
Matthew McBee | VP Of Data Science | Leadership |
Sheree Rodgers | Acting VP, HR | Leadership |
100 more people are available in the full profile.
Complete people profiles for SMG
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
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Investments & Acquisitions by SMG
SMG has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bulbshare and Locately.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Content is co-created via mobile app community platform. | bulbshare.com | London, United Kingdom | 2017 | Oct 2024 | •••• | |
Location-based consumer surveys are conducted using mobile GPS data. | locately.com | Boston, United States | 2008 | Aug 2012 | •••• |
Complete acquisition details for SMG
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of SMG
6 dated milestones of SMG across 33 years, from founding to its latest funding, stage changes and deals.
- Founded SMG is founded.
- Funding First funding round of $15K.
- Acquisition Acquires Locately.
- Exit Acquired by Ridgemont Equity partners.
- Funding Latest funding round, Private Equity Round,.
- Acquisition Acquires Bulbshare.
Competitors of SMG
SMG has 3 listed competitors in our database, 2 of them funded. They include Sprinklr, ActiveCampaign and Verint.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| verint.com | 1994 | Melville, United States | 3,800 | AI-powered customer experience automation solutions are provided by Verint. |
Detailed competitors of SMG
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- Full competitor set
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Web traffic of SMG
The website of SMG (smg.com) receives about 1.8M visits a month and ranks #22,512 among all websites worldwide, #640 in Restaurants and Delivery.
- Monthly visits1.8M
▼ 1.1% vs previous month
- Unique visitors792.7K
per month
- Global rank#22,512
among all websites
- Category rank#640
Food and Drink · Restaurants and Delivery
- Bounce rate33%
- Pages per visit6.7
- Average visit2 min 26 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with SMG. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wingstop.com | 100% | 6.4M | #8,352 | View details | |
atmcd.com | atmcd.com | 96% | #172,743 | – | |
| doordash.com | 86% | 104.7M | #331 | View details | |
| papajohns.com | 82% | 10.8M | #2,932 | View details | |
qsrmagazine.com | qsrmagazine.com | 78% | #177,241 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for SMG
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as SMG (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Smg
Complete news archive for SMG
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Frequently Asked Questions about SMG
SMG was founded in 1991 and raised its 1st funding round 14 years after it was founded.
SMG is headquartered in Kansas City, United States. It is registered at Kansas City, Missouri, United States.
SMG has 299 employees.
SMG is engaged in providing unified experience management solutions across brand, customer, and employee interactions. Services are offered to industries such as restaurant, retail, consumer packaged goods, consumer services, and hospitality. The companys approach is supported by platforms like Ignite, an AI-native tool, which delivers real-time insights and strategic recommendations. Customer feedback is integrated from the design phase to optimize interactions and drive business growth. Consulting and expert insights are also provided to enhance experience management strategies for complex businesses.
SMG's top competitors include ActiveCampaign, Verint and Sprinklr.
SMG offers Unified Experience Management Platform, Ignite AI Platform, and Customer Collaboration Platform.
SMG has 3 investors. Key investors include Brentwood Associates, HUD Exchange, and Ridgemont Equity partners.
SMG operates through Service Management Group (Smg).
Yes. SMG was acquired by Ridgemont Equity partners in October 2017.
The website of SMG receives about 1.8 million visits a month and ranks #22,512 among all websites worldwide.