SMG

Kansas City, United States Founded: 1991 • Age: 35 yrs Acquired By Ridgemont Equity partners
Customer and employee experience management solutions are provided.
Annual revenue - Latest available
Total funding - 3 rounds
Employees 299 Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About SMG

SMG is a company based in Kansas City (United States) founded in 1991 by Bill Fromm and Andy Fromm was acquired by Ridgemont Equity partners in October 2017. It operates as a SaaS (Software-as-a-Service) and Professional Services. The company has 299 employees as of December 31, 2022. SMG has completed 2 acquisitions, including Bulbshare and Locately. SMG offers products and services including Unified Experience Management Platform, Ignite AI Platform, and Customer Collaboration Platform. SMG operates in a competitive market with competitors including Sprinklr, ActiveCampaign, Verint, Zendesk and ASAPP, among others.

  • Headquarter Kansas City, United States
  • Employees 299 as on 31 Dec, 2022
  • Founders Bill Fromm, Andy Fromm
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Service Management Group (Smg)
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
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Products & Services of SMG

SMG offers a comprehensive portfolio of products and services, including Unified Experience Management Platform, Ignite AI Platform, and Customer Collaboration Platform.

Product name locked
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Primary

Platform for managing brand, customer, employee experiences effectively.

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AI-driven platform for real-time experience management insights.

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Tool for co-creating experiences with customer input directly.

People of SMG

Headcount 500-1000
Employee Profiles 118
Employee Profiles
People
Matt Krueger
Chief Sales Officer
People
Leslie Smith
Vice President, Client Success
People
Jeremy Michael
Managing Director, EMEA
People
Katie Lewis
Senior Employee Experience Consultant

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Funding Insights of SMG

Investors in SMG

SMG has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Brentwood Associates, HUD Exchange and Ridgemont Equity partners.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Brentwood Associates is engaged in growth-oriented private equity investments.
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Mid-market companies are invested in by this private equity firm.
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Resources and assistance are provided to HUD's community partners.
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Investor details for SMG

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by SMG

SMG has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bulbshare and Locately.

Investments
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Investment portfolio details for SMG

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Content is co-created via mobile app community platform.
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Location-based consumer surveys are conducted using mobile GPS data.
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Complete acquisition details for SMG

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Financial Statements - SMG

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Detailed financials for SMG

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Smg Comparisons

SMG Primary company
Description
Customer and employee experience management solutions are pr...
Location
Kansas City, United States
Founded Year
1991
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
299
As of 2022
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Peer comparison for SMG

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Competitors of SMG

SMG operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprinklr, ActiveCampaign, Verint, Zendesk and ASAPP, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based customer experience management software is provided for brands.
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Sales, CRM, and email marketing automation software is provided.
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AI-powered customer experience automation solutions are provided by Verint.
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Cloud-based customer service platform is offered for business engagement.
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AI-based customer experience solutions for service agents are provided.
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Cloud-based reputation management solutions are offered for hospitality industries.
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Detailed competitors of SMG

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Latest news on Smg

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Complete news archive for SMG

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Frequently Asked Questions about SMG

SMG was founded in 1991 and raised its 1st funding round 14 years after it was founded.

SMG is headquartered in Kansas City, United States. It is registered at Kansas City, Missouri, United States.

As of Dec 31, 2022, the latest employee count at SMG is 299.

SMG is engaged in providing unified experience management solutions across brand, customer, and employee interactions. Services are offered to industries such as restaurant, retail, consumer packaged goods, consumer services, and hospitality. The companys approach is supported by platforms like Ignite, an AI-native tool, which delivers real-time insights and strategic recommendations. Customer feedback is integrated from the design phase to optimize interactions and drive business growth. Consulting and expert insights are also provided to enhance experience management strategies for complex businesses.

SMG's top competitors include Zendesk, ActiveCampaign and Verint.

SMG offers Unified Experience Management Platform, Ignite AI Platform, and Customer Collaboration Platform.

SMG has made 2 acquisitions, including Bulbshare, and Locately.

SMG has 3 investors. Key investors include Brentwood Associates, HUD Exchange, and Ridgemont Equity partners.

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