About Locately
Locately is a Retail company based in Boston (United States) founded in 2008, and was acquired by SMG in August 2012. Location-based consumer surveys are conducted using mobile GPS data. It operates in the Retail and Technology sectors. Locately has raised $300 thousand across 5 funding rounds from investors including SMG, MassChallenge and Project 11 Ventures. The company was acqui-hired. Its focus areas include Enterprise Applications, Big Data Analytics, Industry Solutions and In-Store. Its competitors include RetailNext, Wiser and Suzy; 3 of its 3 listed competitors have raised funding.
Company details
Locately was founded in 2008 in Boston, United States, and operates in the consumer data analytics sector. Semi-continuous GPS data from mobile phones is analyzed by its software to gather information on consumer activities and shopping patterns. The solution is employed by manufacturers, retailers, and restaurants to derive insights from large volumes of location-based data.
- Headquarters Boston, United States
- Stage Acquired
- SectorsRetailTechnology
- Email••••••••
- Website locately.com
- Social LinkedIn X Facebook
- Acquired by SMG (Aug 2012)
Funding Insights of Locately
Locately has successfully raised a total of $300K across 5 strategic funding rounds. The most recent funding activity was a Grant round of $100 thousand completed in July 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $300,000
- Total Rounds 5
- Last Round Grant — $100,000
- First Round $180,000
(Aug 2010)
- Investors Count 2
All 5 funding rounds of Locately with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2012 | $100,000 | Grant | – | – | – |
| Aug 2011 | $498,000 | Grant | – | – | – |
| Oct 2010 | $100,000 | Grant | – | – | |
| Aug 2010 | $300,000 | Angel Round | – | – | |
| Aug 2010 | $180,000 | Grant | – | – | – |
3 investors in total: 3 institutional.
Investors in Locately
Locately has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include SMG, MassChallenge and Project 11 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States | ||
Tech focused pre seed VC firm investing in the US | project11.com | Boston, United States | ||
Customer and employee experience management solutions are provided. | 1991 | smg.com | Kansas City, United States |
Investor details for Locately
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Locately
4 dated milestones of Locately across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Locately is founded.
- Funding First funding round of $180K.
- Funding Latest funding round, Grant, of $100K.
- Exit Acquired by SMG.
Competitors of Locately
Locately has 3 listed competitors in our database, 3 of them funded. They include RetailNext, Wiser and Suzy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. |
Detailed competitors of Locately
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Locately
Websites that share an audience with Locately (locately.com).
Websites whose visitors overlap most with Locately. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| placed.com | 100% | 20.9K | View details | ||
| galigeo.com | 96% | 680.7K | #4,583,579 | View details | |
insights.wired.com | insights.wired.com | 76% | – |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Locately (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Frequently Asked Questions about Locately
Locately was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Locately is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Locately is a funded company, having raised a total of $300K across 5 funding rounds to date. The company's 1st funding round was a Grant of $180K, raised on Aug 2010.
Locately was founded in 2008 in Boston, United States, and operates in the consumer data analytics sector. Semi-continuous GPS data from mobile phones is analyzed by its software to gather information on consumer activities and shopping patterns. The solution is employed by manufacturers, retailers, and restaurants to derive insights from large volumes of location-based data.
Locately's top competitors include Wiser, RetailNext and Suzy.
Locately has 3 investors. Key investors include SMG, MassChallenge, and Project 11 Ventures.
Yes. Locately was acquired by SMG in August 2012.