About Sprig
Sprig is a Technology company based in San Francisco (United States) founded in 2013 by Ryan Glasgow. Cloud-based product feedback solutions are delivered for user insights. Sprig has raised $153.31 million across 10 funding rounds from investors including Figma, Creative Artists Agency and Accel. The company has 59 employees. Its chief executive, as recorded, is Ryan Glasgow. Its website sprig.com draws about 341 thousand monthly visits. Sprig offers products and services including In-Product Surveys, Replays, Multi-Channel Surveys, Heatmaps, and AI Insights. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Consumer Insights. Its legal entity is SPRIG, INC. Its competitors include Earnest Analytics, Suzy and Numerator; 3 of its 3 listed competitors have raised funding.
Company details
Sprig was founded in 2013 and is headquartered in San Francisco, United States. A cloud-based platform is maintained to support product feedback in the software sector. Tools are supplied for concept testing by marketers before product launches. Insights from users are collected via surveys on ideas, designs, prototypes, and existing experiences. Operations follow a subscription pricing structure.
- Total Equity Funding$153.31M (USD)
in 10 rounds
- Latest Funding Round$30M (USD), Series B
Aug 2022
- InvestorsFigma
& 32 more
- Employee Count59
Products & Services of Sprig
Sprig offers a comprehensive portfolio of products and services, including In-Product Surveys, Replays, Multi-Channel Surveys, Heatmaps, and AI Insights.
Captures targeted user insights directly in products for quick feedback.
Recreates user journeys to identify and fix interaction issues.
Gathers insights via email, SMS, and chat for broader user input.
Visualizes user behavior patterns to optimize product interfaces.
Analyzes data to generate actionable recommendations for improvements.
Funding Insights of Sprig
Sprig has successfully raised a total of $153.31M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $153.31M
- Total Rounds 10
- Last Round Series B — $30M
- Investors Count 33
All 10 funding rounds of Sprig with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $30M | Series B | – | First Round Capital, a16z | |
| Jun 2021 | $38M | Series B | – | a16z, First Round Capital | – |
| Dec 2020 | $16M | Series A | – | Accel | |
| Apr 2015 | $45M | Series A | – | Greylock, Social Capital | |
| Apr 2014 | $10M | Series A | – | – | |
| Mar 2014 | $11.73M | Series A | – | – | |
| Dec 2013 | $1.2M | Seed | – | Battery Ventures, MHS Capital | – |
| Nov 2013 | $1.2M | Seed | – | – | |
| Jun 2013 | Debt – Conventional | – | – | – | |
| Jun 2013 | $180,000 | Seed | – | – |
33 investors in total: 15 institutional and 18 angel.
Investors in Sprig
Sprig has secured backing from 33 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Figma, Creative Artists Agency and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
US focused VC firm investing in seed & growth stage companies | 2011 | socialcapital.com | Menlo Park, United States | |
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Venture capital is invested in US sectors by Ludlow Ventures. | ludlowventures.com | Detroit, United States | ||
Expansion-stage VC firm that invests in the US, Middle East and Europe | lumiacapital.com | San Francisco, United States | ||
Tech focused Venture Capital firm investing globally | idgventures.com | San Francisco, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com |
Investor details for Sprig
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Sprig
6 people are tracked at Sprig (6 in leadership); the tracked headcount is 59.
| Name | Role | Group |
|---|---|---|
Ryan Glasgow | Co-Founder & CEO | Leadership |
Elizabeth Walton Egan | CMO | Leadership |
Lilly Fast | Director, Partnerships | Leadership |
Martin Hedvig | Chief Financial Officer | Leadership |
Tim Baer | Director Of Sales | Leadership |
Chris Lee | Head of Design | Leadership |
Complete people profiles for Sprig
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Sprig
3 dated milestones of Sprig across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Sprig is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $30.0M.
Competitors of Sprig
Sprig has 3 listed competitors in our database, 3 of them funded. They include Earnest Analytics, Suzy and Numerator.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| earnestanalytics.com | 2012 | New York, United States | $33.5M | Consumer intelligence data is analyzed via an online research platform. | ||
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| numerator.com | 1990 | Chicago, United States | $33M | Consumer purchasing behavior is analyzed via market research and insights. |
Detailed competitors of Sprig
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sprig
The website of Sprig (sprig.com) receives about 341.2K visits a month and ranks #179,387 among all websites worldwide, #5,799 in Restaurants and Delivery.
- Monthly visits341.2K
▲ 4.9% vs previous month
- Unique visitors240.1K
per month
- Global rank#179,387
among all websites
- Category rank#5,799
Food and Drink · Restaurants and Delivery
- Bounce rate70%
- Pages per visit1.3
- Average visit21 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Sprig. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| inmoment.com | 100% | 3.5M | View details | ||
ecorazzi.com | ecorazzi.com | 94% | – | ||
| schoolspring.com | 39% | 2.5M | #30,559 | View details | |
| lime.com | 38% | View details | |||
| treehugger.com | 35% | 953K | #76,576 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Sprig
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Sprig (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Sprig
Complete news archive for Sprig
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Frequently Asked Questions about Sprig
Sprig was founded in 2013.
Sprig is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Ryan Glasgow is the CEO of Sprig, as recorded in our data. They have also founded this company.
Sprig is a funded company, having raised a total of $153.31M across 10 funding rounds to date.
Sprig has 59 employees.
Sprig was founded in 2013 and is headquartered in San Francisco, United States. A cloud-based platform is maintained to support product feedback in the software sector. Tools are supplied for concept testing by marketers before product launches. Insights from users are collected via surveys on ideas, designs, prototypes, and existing experiences. Operations follow a subscription pricing structure.
Sprig's top competitors include Earnest Analytics, Suzy and Numerator.
Sprig offers In-Product Surveys, Replays, Multi-Channel Surveys, Heatmaps, and AI Insights.
Sprig has 33 investors. Key investors include Figma, Creative Artists Agency, Accel, Social Capital, and First Round Capital.
Sprig operates through Sprig, Inc.
The website of Sprig receives about 341 thousand visits a month and ranks #179,387 among all websites worldwide.