About SQAD
SQAD is a company based in Tarrytown (United States) founded in 1990 was acquired by Clarion Capital Partners in November 2013.. SQAD has raised $137 thousand across 4 funding rounds from investors including Five Points Capital, GTCR Chicago Private Equity Firm and Stellus Capital Management. The company has 55 employees as of December 31, 2022. SQAD has completed 2 acquisitions, including WRAP Technologies and Wrapsidy.com. SQAD offers products and services including Planning Platform, Data Platform, Spend Pricing, and Research Insights. SQAD operates in a competitive market with competitors including iSpot.tv, Criteo, NextRoll, Unified and RhythmOne, among others.
- Headquarter Tarrytown, United States
- Employees 55 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Guideline, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$137 K (USD)
in 4 rounds
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Latest Funding Round
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Investors
Five Points Capital
& 3 more
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Employee Count
55
as on Dec 31, 2022
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Investments & Acquisitions
WRAP Technologies
& 1 more
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Acquired by
Clarion Capital Partners
(Nov 06, 2013)
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Products & Services of SQAD
SQAD offers a comprehensive portfolio of products and services, including Planning Platform, Data Platform, Spend Pricing, and Research Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for creating and managing media plans with real-time insights.
Platform unlocking real-time market data for informed decisions.
Service for optimizing ad spend and format costs effectively.
Provides market trends and competitive data for strategies.
Unlock access to complete
Funding Insights of SQAD
SQAD has successfully raised a total of $137K across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Private Equity Round - SQAD | Valuation |
investors |
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| Jul, 2014 | Amount | Debt – Conventional - SQAD | Valuation |
investors |
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| Jul, 2014 | Amount | Private Equity Round - SQAD | Valuation | Stellus Capital Management |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SQAD
SQAD has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Five Points Capital, GTCR Chicago Private Equity Firm and Stellus Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments and firm management in Chicago.
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Founded Year | Domain | Location | |
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Private debt fund focused on aerospace, services, consumer, distribution, education, industrial, and multiple sectors
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Founded Year | Domain | Location | |
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U.S. lower middle market investments are managed by the firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SQAD
SQAD has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include WRAP Technologies and Wrapsidy.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Limited information available
|
2014 | ||||
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Multi-market software for Nielsen spot ratings processing is provided.
|
2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - SQAD
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sqad Comparisons
Competitors of SQAD
SQAD operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, Criteo, NextRoll, Unified and RhythmOne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Campaign analytics for TV ads are delivered via ACR technology.
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AI-driven ad campaigns are managed for personalization and optimization.
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Provider of data-driven marketing technology for B2B and D2C businesses
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Social media advertising services are delivered across digital platforms.
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Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
TV advertising effectiveness is measured via computer vision sensors.
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|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sqad
Frequently Asked Questions about SQAD
When was SQAD founded?
SQAD was founded in 1990 and raised its 1st funding round 23 years after it was founded.
Where is SQAD located?
SQAD is headquartered in Tarrytown, United States. It is registered at Tarrytown, New York, United States.
Is SQAD a funded company?
SQAD is a funded company, having raised a total of $137K across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $2M, raised on Jun 01, 2013.
How many employees does SQAD have?
As of Dec 31, 2022, the latest employee count at SQAD is 55.
What does SQAD do?
SQAD provides real media cost data, forecasting, and planning solutions for National TV, Spot TV, Spot Radio and Digital. SQAD Inc. provides media cost forecasting services. It offers NetCosts, a solution that provides real ad unit cost data for buyersmarketers, planners, and research and analytics departments; WebCosts, a solution that offers media agencies, advertisers, and publishers with actual Website and in-stream video advertising cost information to enhance digital media intelligence; and MMG National, a solution for buyersmarketers, planners, and research and analytics departments, which offers CPMs and CPPs needed for tracking and projecting cost trends in network, cable, and syndication. The company also provides SpotCosts, a suite of products that provides local data solutions to the media industry; and WRAP, a solution that provides reporting and analytical tools with local market software applications. In addition, it offers its media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators, and Internet publishers. SQAD Inc. was formerly known as Spot Quotations And Data, Inc. and changed its name to SQAD Inc. in 2001. Clientele includes Pfizer, PG, GSK, General Mills, Kraft Heinz, Miller Coors and others.
What products or services does SQAD offer?
SQAD offers Planning Platform, Data Platform, Spend Pricing, and Research Insights.
How many acquisitions has SQAD made?
SQAD has made 2 acquisitions, including WRAP Technologies, and Wrapsidy.com.
Who are SQAD's investors?
SQAD has 4 investors. Key investors include Five Points Capital, GTCR Chicago Private Equity Firm, Stellus Capital Management, and Clarion Capital Partners.