About SQAD
SQAD is a Media & Entertainment company based in Tarrytown (United States) founded in 1990, and was acquired by Clarion Capital Partners in November 2013. Advertising cost data provider. SQAD has raised $137 thousand across 4 funding rounds from investors including Five Points Capital, GTCR Chicago Private Equity Firm and Stellus Capital Management. The company has 55 employees. SQAD has completed 2 acquisitions, including WRAP Technologies and Wrapsidy.com. SQAD offers products and services including Planning Platform, Data Platform, Spend Pricing, and Research Insights. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Enabler. Its legal entity is Guideline, Inc. Its competitors include iSpot.tv, NextRoll and Unified; 3 of its 3 listed competitors have raised funding.
Company details
SQAD provides real media cost data, forecasting, and planning solutions for National TV, Spot TV, Spot Radio and Digital. SQAD Inc. provides media cost forecasting services. It offers NetCosts, a solution that provides real ad unit cost data for buyersmarketers, planners, and research and analytics departments; WebCosts, a solution that offers media agencies, advertisers, and publishers with actual Website and in-stream video advertising cost information to enhance digital media intelligence; and MMG National, a solution for buyersmarketers, planners, and research and analytics departments, which offers CPMs and CPPs needed for tracking and projecting cost trends in network, cable, and syndication. The company also provides SpotCosts, a suite of products that provides local data solutions to the media industry; and WRAP, a solution that provides reporting and analytical tools with local market software applications. In addition, it offers its media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators, and Internet publishers. SQAD Inc. was formerly known as Spot Quotations And Data, Inc. and changed its name to SQAD Inc. in 2001. Clientele includes Pfizer, PG, GSK, General Mills, Kraft Heinz, Miller Coors and others.
- Headquarters Tarrytown, United States
- Employees 55
- Stage Acquired
- SectorsMedia & Entertainment
- Website sqad.com
- Social LinkedIn X Facebook
- Acquired by Clarion Capital Partners (Nov 2013)
- Legal Name Guideline, Inc.
- Total Equity Funding$137K (USD)
in 4 rounds
- InvestorsFive Points Capital
& 3 more
- Employee Count55
- Investments & AcquisitionsWRAP Technologies
& 1 more
- Acquired byClarion Capital Partners
(Nov 2013)
Products & Services of SQAD
SQAD offers a comprehensive portfolio of products and services, including Planning Platform, Data Platform, Spend Pricing, and Research Insights.
Tool for creating and managing media plans with real-time insights.
Platform unlocking real-time market data for informed decisions.
Service for optimizing ad spend and format costs effectively.
Provides market trends and competitive data for strategies.
Funding Insights of SQAD
SQAD has successfully raised a total of $137K across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $137,000
- Total Rounds 4
- Investors Count 3
All 4 funding rounds of SQAD with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | Private Equity Round | – | – | ||
| Jul 2014 | $2M | Debt – Conventional | – | – | |
| Jul 2014 | $137,000 | Private Equity Round | – | Stellus Capital Management | – |
| Jun 2013 | Debt – Conventional | – | – |
4 investors in total: 4 institutional.
Investors in SQAD
SQAD has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Five Points Capital, GTCR Chicago Private Equity Firm and Stellus Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments and firm management in Chicago. | gtcr.com | |||
Private debt fund focused on aerospace, services, consumer, distribution, education, industrial, and multiple sectors | stelluscapital.com | Houston, United States | ||
U.S. lower middle market investments are managed by the firm. | 1997 | fivepointscapital.com | Winston-salem, United States | |
Clarion Capital Partners is engaged in private equity and credit investments. | clarion-capital.com | New York, United States |
Investor details for SQAD
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People of SQAD
18 people are tracked at SQAD (5 in leadership, 13 in team); the tracked headcount is 55.
| Name | Role | Group |
|---|---|---|
Marc Krigsman | CEO / President | Leadership |
James Kindred | Chief Technology Officer | Leadership |
Andy Eshkar | VP | Leadership |
Brian Matthews | Senior Client Partner | Leadership |
John Yang | Product Director WRAP | Leadership |
Aaron Gibbs (AJ) | Account Executive | Team |
Praveen Dadu | QA Architect | Team |
Michael McCaffery | Consulant | Team |
Amanda Buckland | DSD | Team |
Richard Saulog | Client Success Specialist | Team |
Dmytro Mahurov | Dotnet Developer | Team |
Albert Esteve | Senior Client Success Manager | Team |
Greg Balotskiy | Senior .net Developer | Team |
Andrea S. Cumberbatch | Client Success Manager | Team |
Vitalii Bytska | Software Engineer | Team |
Sam Kerr | Senior Client Advocate Manager | Team |
Awilda Garcia | Executive Assistant | Team |
Sande Satoskar | Sr. .net Developer | Team |
Complete people profiles for SQAD
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Investments & Acquisitions by SQAD
SQAD has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include WRAP Technologies and Wrapsidy.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Limited information available | wrapsidy.com | 2014 | Apr 2008 | •••• | ||
Multi-market software for Nielsen spot ratings processing is provided. | wrap.com | Tempe, United States | 2007 | Apr 2008 | •••• |
Complete acquisition details for SQAD
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Timeline of SQAD
6 dated milestones of SQAD across 32 years, from founding to its latest funding, stage changes and deals.
- Founded SQAD is founded.
- Acquisition Acquires WRAP Technologies.
- Acquisition Acquires Wrapsidy.com.
- Funding First funding round.
- Exit Acquired by Clarion Capital Partners.
- Funding Latest funding round, Private Equity Round,.
Competitors of SQAD
SQAD has 3 listed competitors in our database, 3 of them funded. They include iSpot.tv, NextRoll and Unified.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ispot.tv | 2012 | Seattle, United States | $437.73M | 434 | Campaign analytics for TV ads are delivered via ACR technology. | |
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. |
Detailed competitors of SQAD
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of SQAD
The website of SQAD (sqad.com) receives about 1.1K visits a month.
- Monthly visits1.1K
Websites whose visitors overlap most with SQAD. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mediaaudit.com | 100% | View details | |||
rab.com | rab.com | 90% | #1,492,446 | – | |
| telmar.com | 88% | 1.5K | #9,039,127 | View details | |
| globalwidemedia.com | 84% | 3.1K | #3,761,804 | View details | |
| mediapost.com | 69% | #238,031 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as SQAD (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Sqad
Complete news archive for SQAD
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Frequently Asked Questions about SQAD
SQAD was founded in 1990 and raised its 1st funding round 23 years after it was founded.
SQAD is headquartered in Tarrytown, United States. It is registered at Tarrytown, New York, United States.
SQAD is a funded company, having raised a total of $137K across 4 funding rounds to date.
SQAD has 55 employees.
SQAD provides real media cost data, forecasting, and planning solutions for National TV, Spot TV, Spot Radio and Digital. SQAD Inc. provides media cost forecasting services. It offers NetCosts, a solution that provides real ad unit cost data for buyersmarketers, planners, and research and analytics departments; WebCosts, a solution that offers media agencies, advertisers, and publishers with actual Website and in-stream video advertising cost information to enhance digital media intelligence; and MMG National, a solution for buyersmarketers, planners, and research and analytics departments, which offers CPMs and CPPs needed for tracking and projecting cost trends in network, cable, and syndication. The company also provides SpotCosts, a suite of products that provides local data solutions to the media industry; and WRAP, a solution that provides reporting and analytical tools with local market software applications. In addition, it offers its media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators, and Internet publishers. SQAD Inc. was formerly known as Spot Quotations And Data, Inc. and changed its name to SQAD Inc. in 2001. Clientele includes Pfizer, PG, GSK, General Mills, Kraft Heinz, Miller Coors and others.
SQAD offers Planning Platform, Data Platform, Spend Pricing, and Research Insights.
SQAD has made 2 acquisitions, including WRAP Technologies, and Wrapsidy.com.
SQAD has 4 investors. Key investors include Five Points Capital, GTCR Chicago Private Equity Firm, Stellus Capital Management, and Clarion Capital Partners.
SQAD operates through Guideline, Inc..
Yes. SQAD was acquired by Clarion Capital Partners in November 2013.