About Subset
Subset is a Technology company based in San Francisco (United States) founded in 2020 by AJ Nandi and Jason Chan, and was acquired by Rogo in September 2025. Sales enablement and customer success solutions are provided for enterprises. The company has 2 employees. Subset offers products and services including Chat with a spreadsheet and Financial Model Generator. Its focus areas include Enterprise Applications, Sales Force Automation, Sales Enablement and Content Management & Demo Tools. Its legal entity is SUBSET LABS INC. Its competitors include Showpad, Bigtincan and Mediafly; 3 of its 3 listed competitors have raised funding.
Company details
Subset was founded in 2020 and is based in San Francisco, United States. Enterprise solutions in sales enablement and customer success management are offered through a platform. Tools including sales outbound trackers, NPS scores, performance calculators, sales commission trackers, and pipeline analyses are utilized by sales teams. Customer lifecycle management and retention strategies are also supported to enhance operations in the software sector.
Products & Services of Subset
Subset offers a comprehensive portfolio of products and services, including Chat with a spreadsheet and Financial Model Generator.
Interactive platform for describing and generating spreadsheets via AI.
Generates cap tables, budgets, and calculators using AI technology.
Investors in Subset
Subset has secured backing from 1 investor. Prominent investors backing the company include Rogo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Rogo is focused on providing AI solutions for finance professionals. | 2021 | rogo.ai | New York, United States |
Investor details for Subset
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Subset
2 people are tracked at Subset (2 in leadership); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
AJ Nandi | Co-Founder | Leadership |
Jason Chan | Co-Founder | Leadership |
Complete people profiles for Subset
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Subset
2 dated milestones of Subset across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Subset is founded.
- Exit Acquired by Rogo.
Competitors of Subset
Subset has 3 listed competitors in our database, 3 of them funded. They include Showpad, Bigtincan and Mediafly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| showpad.com | 2011 | San Francisco, United States | $160.07M | 158 | Provider of Mobile Sales Enablement platform | |
| bigtincan.com | 2008 | Boston, United States | $5M | Mobile based content enablement system for sales teams | ||
| mediafly.com | 2006 | Chicago, United States | $131.29M | 112 | SaaS content management solutions are delivered for sales teams. |
Detailed competitors of Subset
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Subset
The website of Subset (subset.so) receives about 8.3K visits a month.
- Monthly visits8.3K
▲ 63% vs previous month
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Subset (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Subset
Subset was founded in 2020.
Subset is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Subset has 2 employees.
Subset was founded in 2020 and is based in San Francisco, United States. Enterprise solutions in sales enablement and customer success management are offered through a platform. Tools including sales outbound trackers, NPS scores, performance calculators, sales commission trackers, and pipeline analyses are utilized by sales teams. Customer lifecycle management and retention strategies are also supported to enhance operations in the software sector.
Subset offers Chat with a spreadsheet and Financial Model Generator.
Subset has 1 investor. Key investors include Rogo.
Subset operates through Subset Labs Inc..
Yes. Subset was acquired by Rogo in September 2025.