Swirl.com

Boston, United States Founded: 2011 • Age: 15 yrs Acquired By Best Buy
In-store mobile marketing solutions are provided to retailers and brands.
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About Swirl.com

Swirl.com is a company based in Boston (United States) founded in 2011 was acquired by Best Buy in January 2019. It operates as a Brokerage / Intermediation. Swirl.com has raised $32 million across 3 funding rounds from investors including Hearst, Best Buy and Longworth. Swirl.com offers products and services including Domain Name Sales. Swirl.com operates in a competitive market with competitors including Foursquare, CARTO, GroundTruth, Localz and Sensorberg, among others.

  • Headquarter Boston, United States
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Hilco Digital Assets
Operational Areas
Retail → Retail Technology & Automation
Technology → Geospatial, Imaging & Sensing Technology
Technology → Marketing, Adtech & Commerce Technology
Technology → Internet of Things (IoT) & Connectivity
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $32 M (USD)

    in 3 rounds

  • Latest Funding Round
    $18 M (USD), Series C

    Apr 22, 2015

  • Investors
    Hearst

    & 5 more

  • Employee Count
    Employee Count
  • Acquired by
    Best Buy

    (Jan 19, 2019)

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Products & Services of Swirl.com

Swirl.com offers a comprehensive portfolio of products and services, including Domain Name Sales. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Premium domain names are offered for purchase.

Funding Insights of Swirl.com

Swirl.com has successfully raised a total of $32M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $18 million completed in April 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $18.0M
  • First Round

    (13 Aug 2012)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2015 Amount Series C - Swirl.com Valuation Hearst , SoftBank Capital
Oct, 2013 Amount Series B - Swirl.com Valuation Hearst
Aug, 2012 Amount Series A - Swirl.com Valuation General Catalyst , Longworth Venture Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Swirl.com

Swirl.com has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Hearst, Best Buy and Longworth. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Waiting list management and analyses services in the technology sector.
Founded Year Domain Location
Corporate-backed venture capital firm focused on SaaS, industrial IoT, and multiple sectors
Founded Year Domain Location
Early-stage investments in tech companies are made globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Swirl.com

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Swirl.com

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Swirl.Com Comparisons

Employees
+
Add Comparison
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Competitors of Swirl.com

Swirl.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, CARTO, GroundTruth, Localz and Sensorberg, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Foursquare is recognized as a leader in geospatial technology.
domain founded_year HQ Location
Cloud based integrated solutons for software development
domain founded_year HQ Location
A location analytics platform for marketing applications is provided.
domain founded_year HQ Location
Location tracking and customer communication solutions are provided for businesses.
domain founded_year HQ Location
IoT enabled solutions for multi industry applications
domain founded_year HQ Location
Location intelligence is delivered via a SaaS geospatial BI platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Swirl.Com

Frequently Asked Questions about Swirl.com

When was Swirl.com founded?

Swirl.com was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Swirl.com located?

Swirl.com is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Is Swirl.com a funded company?

Swirl.com is a funded company, having raised a total of $32M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Aug 13, 2012.

What does Swirl.com do?

Swirl.com is operated by Hilco Digital Assets, focusing on the sale and management of premium domain names. Services are provided to facilitate offers and transactions for digital assets. The company is engaged in connecting buyers and sellers within the internet services sector.

Who are the top competitors of Swirl.com?

Swirl.com's top competitors include Foursquare, Sensorberg and Data Sutram.

What products or services does Swirl.com offer?

Swirl.com offers Domain Name Sales.

Who are Swirl.com's investors?

Swirl.com has 6 investors. Key investors include Hearst, Best Buy, Longworth, Twitter Ventures, and SoftBank Ventures.

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