About ThriveCo
ThriveCo is a company based in Bengaluru (India) founded in 2018 by Vivek Singh and Saurav Patnaik. ThriveCo has raised $1.46 million across 4 funding rounds from investors including Rukam Capital, Sachin Uppal and Vineet Singh. The company has 100 employees. ThriveCo operates in a competitive market with competitors including Mamaearth, MyGlamm, Minimalist, Plum and WOW Skin Science, among others.
- Headquarter Bengaluru, India
- Employees 100
- Founders Vivek Singh, Saurav Patnaik
- Stage Minicorn
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website thriveco.in
- Social X Facebook Instagram
- Legal Name Anveya Living Private Limited
- Date of Incorporation 22 Jun, 2018
- Jurisdiction Bengaluru, Karnataka, India
- Annual Revenue₹70.87 Cr
FY 2025 · -16% YoY
- Net Loss-₹14.19 Cr
FY 2025 · -20% margin
- EBITDA-₹14.03 Cr
FY 2025 · -20% margin
- Total Equity Funding$1.46M (USD)
in 4 rounds
- InvestorsRukam Capital
& 35 more
- Employee Count100
Associated legal entities of ThriveCo
ThriveCo operates through Anveya Living Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Anveya Living Private Limited CIN U74999KA2018PTC114208 | Active | 22 Jun 2018 | Bengaluru, Karnataka | ₹70.9 Cr | 100 | 6 | View details |
Apps and channels of ThriveCo
ThriveCo publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of ThriveCo
ThriveCo has successfully raised a total of $1.46M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.46M
- Total Rounds 4
- First Round $140,760
(Oct 2019)
- Investors Count 36
All 4 funding rounds of ThriveCo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | – | Seed | – | – | – |
| Dec 2021 | $1.05M | Seed | $10.49M | Rukam Capital | – |
| Apr 2021 | $271,525 | Angel Round | $6.6M | Arjun Biren Vaidya, Atul Arun | |
| Oct 2019 | $140,760 | Angel Round | $••••• | Sachin Uppal, Vineet Singh | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $10.49M | •••••••• |
| Apr 2021 | $6.6M | •••••••• |
| Oct 2019 | $••••• | •••••••• |
Full valuation and stage history of ThriveCo
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $10.49M (Dec 2021). 36 investors in total: 1 institutional and 35 angel.
Investors in ThriveCo
ThriveCo has secured backing from 36 investors, including venture fund and angel investors. Prominent investors backing the company include Rukam Capital, Sachin Uppal and Vineet Singh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment in consumer brands, focusing on bold ideas and founders. | 2019 | rukamcapital.com | Delhi, India | |
SU Sachin Uppal | Angel investor, ex-CMO of Ola, focused on consumer tech startups | – | unknown_9a5670444c984c37b | - |
VS Vineet Singh | Co-founder of BuildSchool, active angel investor in edtech and tech startups | – | unknown_6acbb8cac71343b29 | - |
AS Abhineet Sonkar | - | – | unknown_cd51772efc5a40dbb | - |
AG Amit Garg | - | – | unknown_4eedae4aaa3e4b4aa | - |
AC Anirudh Chaturvedi | Angel investor and entrepreneur, focused on tech startups in India. | – | unknown_a1e76ee8b89b4deba | - |
AD Anupam Dixit | - | – | unknown_062c1ddf1c32427ba | - |
AA Archana Aggarwal | - | – | unknown_517f8737d89348df8 | - |
AG Archit Gupta | Founder of ClearTax, prominent angel investor in Indian startups | – | unknown_81848c5df33e43068 | - |
FK Falguni Kamalnayan Patel | - | – | unknown_2e46e283fd764f128 | - |
Investor details for ThriveCo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Anveya Living Private Limited (ThriveCo)
Anveya Living Private Limited is the primary company behind ThriveCo. The board of Anveya Living Private Limited currently have 5 directors; the longest-serving is Saurav Patnaik, appointed in 2018. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Saurav Patnaik DIN 03213341 | Director | 22 Jun 2018 | 8 yrs 3 mo | Anveya Living Private Limited |
| Vivek Singh DIN 07782632 | Director | 22 Jun 2018 | 8 yrs 3 mo | Anveya Living Private Limited |
| Jinay Bharat Jain DIN 10209686 | Director | 23 Apr 2024 | 2 yrs 5 mo | Anveya Living Private Limited |
| Ashutosh Taparia DIN 00178771 | Director | 23 Apr 2024 | 2 yrs 5 mo | Anveya Living Private Limited |
| Durgesh Sahay DIN 10503876 | Director | 01 Jul 2025 | 1 yr 3 mo | Anveya Living Private Limited |
People of ThriveCo
2 people are tracked at ThriveCo (2 in leadership); the tracked headcount is 100.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for ThriveCo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of ThriveCo
Figures of Anveya Living Private Limited, the primary company behind ThriveCo, for FY 2025. Revenue was ₹70.87 Cr (-16% year on year). Net loss was -₹14.19 Cr (-20% margin). EBITDA was -₹14.03 Cr (-20% margin). Revenue has grown at a compounded annual rate of +83% over three years and +117% over five years.
- ₹70.87 CrRevenue · FY 2025 · -16% YoY
- -₹14.19 CrNet loss · -20% margin
- -₹14.03 CrEBITDA · -20% margin
- ₹1.7 LakhPaid-up capital
- 100Employees (provident fund records)
- +83%Revenue CAGR, 3 years
- +117%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Anveya Living Private Limited are on its company page.
Detailed financial statements for ThriveCo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of ThriveCo
4 dated milestones of ThriveCo across 6 years, from founding to its latest funding, stage changes and deals.
- Founded ThriveCo is founded.
- Funding First funding round of $141K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed,.
Competitors of ThriveCo
ThriveCo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, Minimalist, Plum and WOW Skin Science, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| plumgoodness.com | 2013 | Thane, India | $103.79M | 293 | Vegan skincare, haircare, and body care products are provided. | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| thedeconstruct.in | 2020 | Bengaluru, India | $10.35M | 63 | Multi-category skincare products are offered through an online platform. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of ThriveCo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ThriveCo
The website of ThriveCo (thriveco.in) receives about 483.2K visits a month and ranks #79,857 among all websites worldwide, #3,987 in Beauty and Cosmetics.
- Monthly visits483.2K
▼ 27.9% vs previous month
- Unique visitors317.6K
per month
- Global rank#79,857
among all websites
- Category rank#3,987
Lifestyle · Beauty and Cosmetics
- Bounce rate50%
- Pages per visit2.8
- Average visit2 min 56 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with ThriveCo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| buddhanatural.com | 100% | – | #354,735 | View details | |
| discoverpilgrim.com | 99% | 4.3M | #11,348 | View details | |
| curlvana.in | 97% | – | #1,993,449 | View details | |
| arata.in | 96% | 444.7K | #128,272 | View details | |
| soulflower.in | 95% | 209.3K | #134,973 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ThriveCo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Thriveco
Complete news archive for ThriveCo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ThriveCo
10 companies that operate in the same segment as ThriveCo (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about ThriveCo
ThriveCo was founded in 2018 and raised its 1st funding round 1 year after it was founded.
ThriveCo is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Vivek Singh is the current CEO of ThriveCo. They have also founded this company.
ThriveCo is a funded company, having raised a total of $1.46M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $140.76K, raised on Oct 2019.
ThriveCo has 100 employees.
The primary company behind ThriveCo, Anveya Living Private Limited, reported revenue of ₹70.87 Cr for FY 2025, down 16% year on year.
ThriveCo was founded in 2018 in Bengaluru, India, as a retailer in the beauty care sector. Products are offered through an online platform accessible via thriveco.in. Operations focus on direct-to-consumer sales of beauty and personal care items. The company is led by co-founders Vivek Singh as CEO and Saurav Patnaik. Activities are centered in the Indian market, with emphasis on accessible retail services.
ThriveCo's top competitors include MyGlamm, Mamaearth and Deconstruct.
ThriveCo has 36 investors. Key investors include Rukam Capital, Sachin Uppal, Vineet Singh, Abhineet Sonkar, and Amit Garg.
The valuation of ThriveCo is $10.49M as of Dec 2021.
ThriveCo operates through Anveya Living Private Limited.
The legal entities of ThriveCo currently have 5 directors, including Saurav Patnaik, Durgesh Sahay, Vivek Singh and others.