About Tracx
Tracx is a Media & Entertainment company based in Bethesda (United States) founded in 2009 by Luc Gibson and Tom Sutton. Social media management platform with real-time analytics is offered. It operates in the Media & Entertainment and Technology sectors. Tracx has raised $38.4 million across 5 funding rounds from investors including Camden Partners, Bob Lentz and Edison Partners. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Social Monitoring. Its competitors include Sprout Social, Launchmetrics and CreativeX; 3 of its 3 listed competitors have raised funding.
Company details
Tracx provides a Social Media Management System with real-time social data analytics architecture that runs relevancy analysis and data mining technologies across all social media channels to simplify social analytics and generates insights into customer, competitor and influencer behaviors. Offers a full reporting suite with ROI capabilities with daily conversation volumes and drivers. Tracx also manages campaign level activity allowing users to optimize the campaign life-cycle. Has a client base of over 150 brands and agencies including Microsoft, Porter Novelli, Coca Cola, LivePerson and Head Shoulders. Won the 2015 TiE50 Top Start-Up Award for its depth and strength in delivering predictive analytics, visual listening and sentiment analysis.
- Total Equity Funding$38.4M (USD)
in 5 rounds
- Latest Funding Round$12.5M (USD), Series C
Jan 2017
- InvestorsCamden Partners
& 6 more
Funding Insights of Tracx
Tracx has successfully raised a total of $38.4M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $12.5 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38.4M
- Total Rounds 5
- Last Round Series C — $12.5M
- Investors Count 7
All 5 funding rounds of Tracx with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $12.5M | Series C | – | Camden Partners | |
| Feb 2015 | $18M | Series C | – | Edison Partners | |
| Mar 2013 | $3.5M | Series B | – | Flybridge Capital Partners | |
| Feb 2012 | $4.4M | Series B | – | Flybridge Capital Partners, Revel Partners | – |
| Sep 2010 | Angel Round | – | – | – |
7 investors in total: 6 institutional and 1 angel.
Investors in Tracx
Tracx has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Camden Partners, Bob Lentz and Edison Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are made in lower middle market companies. | 1995 | camdenpartners.com | Owings Mills, United States | |
Provider of a growth equity firm for adaptive and personalized plans | edisonpartners.com | Princeton, United States | ||
Early-stage tech startups are funded by Flybridge Capital Partners. | flybridge.com | New York, United States | ||
Provides personalized wealth planning and investment management services to clients. | 1989 | klingenstein.com | New York, United States | |
Venture capital investments are focused on B2B software startups. | revelpartners.com | Montclair, United States | ||
Economic and financial insights are provided for investors. | drjohnrutledge.com | |||
BL Bob Lentz | Angel investor with focus on Indian startups, limited public data available. | unknown_987c0058649645888 |
Investor details for Tracx
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Tracx
3 people are tracked at Tracx (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Luc Gibson | Co-Founder | Leadership |
Tom Sutton | Co-Founder & CTO | Leadership |
Diana Lin | Talent Acquisition | Team |
Complete people profiles for Tracx
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Timeline of Tracx
3 dated milestones of Tracx across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Tracx is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $12.5M.
Competitors of Tracx
Tracx has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, Launchmetrics and CreativeX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. |
Detailed competitors of Tracx
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Web traffic of Tracx
The website of Tracx (tracx.com) receives about 4.1K visits a month.
- Monthly visits4.1K
▼ 41.2% vs previous month
Websites whose visitors overlap most with Tracx. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sprinklr.com | 100% | 4.4M | #9,307 | View details | |
| converseon.com | 99% | View details | |||
tra.cx | tra.cx | 87% | – | ||
| spredfast.com | 78% | View details | |||
| altimetergroup.com | 72% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Tracx
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Tracx (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Tracx
Complete news archive for Tracx
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Frequently Asked Questions about Tracx
Tracx was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Tracx is headquartered in Bethesda, United States. It is registered at Bethesda, Maryland, United States.
Tracx is a funded company, having raised a total of $38.4M across 5 funding rounds to date.
Tracx provides a Social Media Management System with real-time social data analytics architecture that runs relevancy analysis and data mining technologies across all social media channels to simplify social analytics and generates insights into customer, competitor and influencer behaviors. Offers a full reporting suite with ROI capabilities with daily conversation volumes and drivers. Tracx also manages campaign level activity allowing users to optimize the campaign life-cycle. Has a client base of over 150 brands and agencies including Microsoft, Porter Novelli, Coca Cola, LivePerson and Head Shoulders. Won the 2015 TiE50 Top Start-Up Award for its depth and strength in delivering predictive analytics, visual listening and sentiment analysis.
Tracx's top competitors include Sprout Social, CreativeX and Launchmetrics.
Tracx has 7 investors. Key investors include Camden Partners, Bob Lentz, Edison Partners, Flybridge Capital Partners, and Klingenstein Fields Advisors.