About Traject
Traject is a Technology company based in Bellevue (United States) founded in 2020. Traject is engaged in acquiring and building marketing tools. It operates on a SaaS (Software-as-a-Service) model. Traject has completed 3 acquisitions, including Loomly, Planoly and Sendible. Its chief executive, as recorded, is Alice Song. Traject offers products and services including Social Media Management Tool, Reputation Management Tool, and SEO Management Tool. Its focus areas include Software and Marketing Technology. Its competitors include Adobe, HubSpot and Sprinklr; 2 of its 3 listed competitors have raised funding.
Company details
Traject is involved in acquiring and developing marketing technology tools with deep functionality. Focus is placed on social media, reputation, and SEO management solutions. These tools are designed to help businesses and agencies enhance visibility, build trust, and attract new customers. The companys products are utilized by leading SaaS, marketplace, and e-commerce platforms. Operations are geared towards supporting content creators, marketers, and agencies in delivering exceptional customer experiences.
- Headquarters Bellevue, United States
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website bytraject.com
- Social LinkedIn X Facebook
- Latest Funding Round$230.02K (USD), Grant
Jun 2021
- Investors
- Investments & AcquisitionsLoomly
& 2 more
Products & Services of Traject
Traject offers a comprehensive portfolio of products and services, including Social Media Management Tool, Reputation Management Tool, and SEO Management Tool.
Tool used for managing social media presence effectively.
Tool designed to monitor and improve brand reputation.
Tool created to optimize search engine visibility strategically.
Funding Insights of Traject
- Total Rounds 1
- Last Round Grant — $230,016
- First Round $230,016
(Jun 2021)
- Investors Count 1
All 1 funding rounds of Traject with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $230,016 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Traject
Traject has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Traject
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Traject
17 people are tracked at Traject (4 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Alice Song | CEO | Leadership |
Ella Ferguson | Head of Customer Success for Data and Visualization | Leadership |
Lauren B. | VP of Sales and Customer Success | Leadership |
Nicolas Sardo | Vice President Of Software Engineering | Leadership |
Michelle Ulizio | Account Executive | Team |
Kimberlee K. | Product Marketing Manager - Traject Data | Team |
Nicole Crilley | Sr. Marketing Operations Manager | Team |
Ann B. | Customer Success Specialist - Sendible | Team |
Samantha O’Connor | Junior Marketing Analyst | Team |
Taylor Mallory | Software Engineer | Team |
Julie Saephan | Product Designer at Planoly | Team |
Anthony Bennett | Software Engineer | Team |
Marcin Wilczyński | Lead Software Engineer | Team |
River Ross | Tech Lead | Sr. Development Manager | Team |
Sam Cantor | Senior Product Manager | Team |
Wesley Kisner | Senior Customer Success Manager | Team |
Zach Anderson | Senior Customer Success Manager | Team |
Complete people profiles for Traject
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Traject
Traject has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Loomly, Planoly and Sendible.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social media campaigns are managed via automation and optimization features. | loomly.com | Los Angeles, United States | 2016 | Aug 2021 | •••• | |
Social Media Management Dashboard | sendible.com | London, United Kingdom | 2008 | Mar 2021 | •••• | |
Instagram campaigns are managed via drag-and-drop tools and scheduling. | planoly.com | New York, United States | 2015 | Dec 2020 | •••• |
Complete acquisition details for Traject
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of Traject
Traject has 3 listed competitors in our database, 2 of them funded. They include Adobe, HubSpot and Sprinklr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. |
Detailed competitors of Traject
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Traject
The website of Traject (bytraject.com) receives about 1.3K visits a month.
- Monthly visits1.3K
▼ 30.5% vs previous month
Top companies in MarketingTech
3 companies that operate in the same segment as Traject (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Traject
Complete news archive for Traject
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Traject
Traject was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Traject is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
Alice Song is the CEO of Traject, as recorded in our data.
Traject is involved in acquiring and developing marketing technology tools with deep functionality. Focus is placed on social media, reputation, and SEO management solutions. These tools are designed to help businesses and agencies enhance visibility, build trust, and attract new customers. The companys products are utilized by leading SaaS, marketplace, and e-commerce platforms. Operations are geared towards supporting content creators, marketers, and agencies in delivering exceptional customer experiences.
Traject offers Social Media Management Tool, Reputation Management Tool, and SEO Management Tool.
Traject has 1 investor. Key investors include European Union.