About Tru Optik
Tru Optik is a company based in Stamford (United States) founded in 2013 was acquired by TransUnion in October 2020. Tru Optik has raised $13.51 million across 3 funding rounds from investors including TransUnion, Mithera Capital and Connecticut Innovations. The company has 29 employees as of December 31, 2022. Tru Optik operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Lotame, among others.
- Headquarter Stamford, United States
- Employees 29 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Tru Optik Data Corp.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$13.51 M (USD)
in 3 rounds
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Latest Funding Round
$10 M (USD), Series A
Apr 03, 2019
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Investors
TransUnion
& 6 more
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Employee Count
29
as on Dec 31, 2022
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Acquired by
TransUnion
(Oct 01, 2020)
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Funding Insights of Tru Optik
Tru Optik has successfully raised a total of $13.51M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Tru Optik
Tru Optik has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include TransUnion, Mithera Capital and Connecticut Innovations.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital services for biotech, IT, and innovative sectors in Connecticut.
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Seed and early stage tech-focused VC firm investing primarily in the US, Africa & Asia
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Early-stage venture investments are provided in technology sectors.
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Investor details for Tru Optik
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Investments & Acquisitions by Tru Optik
Investment portfolio details for Tru Optik
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Financial Statements - Tru Optik
Detailed financials for Tru Optik
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Tru Optik Comparisons
Peer comparison for Tru Optik
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- Named peers
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Competitors of Tru Optik
Tru Optik operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Lotame, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Customer data is collected and connected via API-based platform.
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Cloud based video right management solution provider
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Ad data management platform is provided to advertisers and publishers.
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Acxiom is engaged in providing data-driven marketing solutions.
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Audience data is collected and managed via a specialized platform.
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Real-time insights are captured for targeted visual media campaigns.
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Detailed competitors of Tru Optik
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Latest news on Tru Optik
Complete news archive for Tru Optik
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Frequently Asked Questions about Tru Optik
Tru Optik was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Tru Optik is headquartered in Stamford, United States. It is registered at Stamford, Connecticut, United States.
Tru Optik is a funded company, having raised a total of $13.51M across 3 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Tru Optik is 29.
Tru Optik was founded in 2013 in Stamford, United States. Audience intelligence is delivered in real-time and predictively to the media, entertainment, and advertising sectors. Global digital media demand and consumption are assessed across multiple channels, allowing advertisers to identify and reach target audiences. Proprietary Adaptive Dynamic Analytics is utilized to evaluate relevance and reach of consumption patterns on an ongoing basis.
Tru Optik has 7 investors. Key investors include TransUnion, Mithera Capital, Connecticut Innovations, Arab Angel, and Progress Ventures.