About Tru Optik
Tru Optik is a Media & Entertainment company based in Stamford (United States) founded in 2013, and was acquired by TransUnion in October 2020. Real-time predictive audience intelligence is provided for media and advertising. Tru Optik has raised $13.51 million across 3 funding rounds from investors including TransUnion, Mithera Capital and Connecticut Innovations. The company has 29 employees. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is TRU OPTIK DATA CORP. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
Tru Optik was founded in 2013 in Stamford, United States. Audience intelligence is delivered in real-time and predictively to the media, entertainment, and advertising sectors. Global digital media demand and consumption are assessed across multiple channels, allowing advertisers to identify and reach target audiences. Proprietary Adaptive Dynamic Analytics is utilized to evaluate relevance and reach of consumption patterns on an ongoing basis.
- Headquarters Stamford, United States
- Employees 29
- Stage Acquired
- SectorsMedia & Entertainment
- Website truoptik.com
- Social LinkedIn X Facebook
- Acquired by TransUnion (Oct 2020)
- Legal Name Tru Optik Data Corp.
- Total Equity Funding$13.51M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Series A
Apr 2019
- InvestorsTransUnion
& 6 more
- Employee Count29
- Acquired byTransUnion
(Oct 2020)
Funding Insights of Tru Optik
Tru Optik has successfully raised a total of $13.51M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.51M
- Total Rounds 3
- Last Round Series A — $10M
- First Round $2.41M
(Jun 2016)
- Investors Count 7
All 3 funding rounds of Tru Optik with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $10M | Series A | – | Mithera Capital | |
| Jan 2017 | $1.1M | Seed | – | – | – |
| Jun 2016 | $2.41M | Seed | – | Progress Ventures |
7 investors in total: 6 institutional and 1 angel.
Investors in Tru Optik
Tru Optik has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include TransUnion, Mithera Capital and Connecticut Innovations.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital services for biotech, IT, and innovative sectors in Connecticut. | ctinnovations.com | |||
Seed and early stage tech-focused VC firm investing primarily in the US, Africa & Asia | arabangel.vc | Abu Dhabi, United Arab Emirates | ||
Early-stage venture investments are provided in technology sectors. | progressventures.com | Boston, United States | ||
Venture capital and advisory services are provided by the company. | 2013 | greenwichventurecapitaladvisors.com | ||
Mithera Capital operates as an investment management firm. | 2017 | mithera.com | Bellevue, United States | |
Provider of credit scoring data for consumers and businesses | 1968 | transunion.com | Chicago, United States | |
AB Alex Blum | Angel investor and entrepreneur, co-founder of ApplyBoard, focusing on edtech and tech startups. | unknown_dc5cfd4d82ec40bfa |
Investor details for Tru Optik
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of Tru Optik
4 dated milestones of Tru Optik across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Tru Optik is founded.
- Funding First funding round of $2.4M.
- Funding Latest funding round, Series A, of $10.0M.
- Exit Acquired by TransUnion.
Competitors of Tru Optik
Tru Optik has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of Tru Optik
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Tru Optik (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Tru Optik
Tru Optik was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Tru Optik is headquartered in Stamford, United States. It is registered at Stamford, Connecticut, United States.
Tru Optik is a funded company, having raised a total of $13.51M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.41M, raised on Jun 2016.
Tru Optik has 29 employees.
Tru Optik was founded in 2013 in Stamford, United States. Audience intelligence is delivered in real-time and predictively to the media, entertainment, and advertising sectors. Global digital media demand and consumption are assessed across multiple channels, allowing advertisers to identify and reach target audiences. Proprietary Adaptive Dynamic Analytics is utilized to evaluate relevance and reach of consumption patterns on an ongoing basis.
Tru Optik has 7 investors. Key investors include TransUnion, Mithera Capital, Connecticut Innovations, Arab Angel, and Progress Ventures.
Tru Optik operates through Tru Optik Data Corp..
Yes. Tru Optik was acquired by TransUnion in October 2020.