Tru Optik

Stamford, United States Founded: 2013 • Age: 13 yrs Acquired By TransUnion
Real-time predictive audience intelligence is provided for media and advertising.
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About Tru Optik

Tru Optik is a company based in Stamford (United States) founded in 2013 was acquired by TransUnion in October 2020.. Tru Optik has raised $13.51 million across 3 funding rounds from investors including TransUnion, Mithera Capital and Connecticut Innovations. The company has 29 employees as of December 31, 2022. Tru Optik operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Lotame, among others.

  • Headquarter Stamford, United States
  • Employees 29 as on 31 Dec, 2022
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Tru Optik Data Corp.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech → →
Key Metrics
  • Annual Revenue
    $0
    0
    as on Jan 27, 2017
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $13.51 M (USD)

    in 3 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Apr 03, 2019

  • Investors
    TransUnion

    & 6 more

  • Employee Count
    29

    as on Dec 31, 2022

  • Acquired by
    TransUnion

    (Oct 01, 2020)

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Funding Insights of Tru Optik

Tru Optik has successfully raised a total of $13.51M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $10.0M
  • First Round

    (01 Jun 2016)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2019 Amount Series A - Tru Optik Valuation Mithera Capital
TransUnion , Connecticut Innovations
Jan, 2017 Amount Seed - Tru Optik Valuation

investors
Jun, 2016 Amount Seed - Tru Optik Valuation Progress Ventures
Alex Blum , Greenwich Venture Capital Advisors
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners

Investors in Tru Optik

Tru Optik has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include TransUnion, Mithera Capital and Connecticut Innovations. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Connecticut Innovations
Venture capital services for biotech, IT, and innovative sectors in Connecticut.
Founded Year Domain Location
Arab Angel
Seed and early stage tech-focused VC firm investing primarily in the US, Africa & Asia
Founded Year Domain Location
Progress Ventures
Early-stage venture investments are provided in technology sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Amitabh Bachchan family office
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Signite Partners
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Sixteenth Street Capital
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
GGV Capital
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Tru Optik

Investments
Company Name Description Domain Location Founded Year Amount
Bento Cloud
Bionic investment advisor platform
2016
48East
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
GrabKios by Kudo
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
48East
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Tru Optik

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners

Tru Optik Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Tru Optik

Tru Optik operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Lotame, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
mParticle
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
Zefr
domain founded_year HQ Location
Cloud based video right management solution provider
Permutive
domain founded_year HQ Location
Ad data management platform is provided to advertisers and publishers.
Acxiom
domain founded_year HQ Location
Acxiom is engaged in providing data-driven marketing solutions.
Lotame
domain founded_year HQ Location
Audience data is collected and managed via a specialized platform.
Choozle
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
Company Name Domain Founded year HQ Location Description
inDrive
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
Bolt
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
Gojek
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
Dunzo
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Tru Optik

Frequently Asked Questions about Tru Optik

When was Tru Optik founded?

Tru Optik was founded in 2013 and raised its 1st funding round 3 years after it was founded.

Where is Tru Optik located?

Tru Optik is headquartered in Stamford, United States. It is registered at Stamford, Connecticut, United States.

Is Tru Optik a funded company?

Tru Optik is a funded company, having raised a total of $13.51M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.41M, raised on Jun 01, 2016.

How many employees does Tru Optik have?

As of Dec 31, 2022, the latest employee count at Tru Optik is 29.

What does Tru Optik do?

Tru Optik was founded in 2013 in Stamford, United States. Audience intelligence is delivered in real-time and predictively to the media, entertainment, and advertising sectors. Global digital media demand and consumption are assessed across multiple channels, allowing advertisers to identify and reach target audiences. Proprietary Adaptive Dynamic Analytics is utilized to evaluate relevance and reach of consumption patterns on an ongoing basis.

Who are the top competitors of Tru Optik?

Tru Optik's top competitors include mParticle, Choozle and Zefr.

Who are Tru Optik's investors?

Tru Optik has 7 investors. Key investors include TransUnion, Mithera Capital, Connecticut Innovations, Arab Angel, and Progress Ventures.

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