About Vypr
Vypr is a company based in Manchester (United Kingdom) founded in 2013. Vypr has raised $13.85 million across 4 funding rounds from investors including YFM Equity Partners and The North West Fund. Vypr offers products and services including Product Intelligence Platform, VyPops, and Brand Tracker. Vypr operates in a competitive market with competitors including Suzy, Sprig, Realeyes, Circana and Streetbees, among others.
- Headquarter Manchester, United Kingdom
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Sectors
RetailTechnology
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Phone
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Website
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Social
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- Legal Name Vypr Validation Technologies Limited
- Date of Incorporation 28 Jun, 2013
- Jurisdiction MANCHESTER, ENGLAND
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$13.85 M (USD)
in 4 rounds
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Latest Funding Round
$6.45 M (USD), Series B
Apr 07, 2025
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Investors
YFM Equity Partners
& 1 more
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Employee Count
Not available
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Products & Services of Vypr
Vypr offers a comprehensive portfolio of products and services, including Product Intelligence Platform, VyPops, and Brand Tracker.
Platform for generating consumer insights and product analytics data.
Tool for qualitative video feedback from consumers.
Service to assess brand perception and user feedback.
Funding Insights of Vypr
Vypr has successfully raised a total of $13.85M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $6.45 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Vypr
Vypr has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include YFM Equity Partners and The North West Fund.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm focused on multiple sectors
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Venture debt firm
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Investor details for Vypr
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Investments & Acquisitions by Vypr
Investment portfolio details for Vypr
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Financial Statements - Vypr
Detailed financials for Vypr
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Vypr Comparisons
Peer comparison for Vypr
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Competitors of Vypr
Vypr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Sprig, Realeyes, Circana and Streetbees, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Customer targeting and feedback management platform is utilized for insights.
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Cloud-based product feedback solutions are delivered for user insights.
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AI-powered attention measurement and identity verification solutions are provided.
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Customer analytics solutions are provided for brands and retailers.
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AI-based marketing intelligence is collected via crowdsourced mobile workforce.
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Consumer intelligence data is analyzed via an online research platform.
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Detailed competitors of Vypr
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Latest news on Vypr
Complete news archive for Vypr
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Frequently Asked Questions about Vypr
Vypr was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Vypr is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Vypr is a funded company, having raised a total of $13.85M across 4 funding rounds to date.
Vypr was founded in 2013 in Manchester, United Kingdom, as a provider of SaaS solutions in the product intelligence and customer analytics sector. Audience data is collected via a mobile applications online questionnaire, followed by analysis and prediction of consumer behavior. Costs and time for new product development are reduced through these insights. Brands and retailers are enabled to query aspects such as packaging, pricing, naming, product claims, and ranging.
Vypr's top competitors include Earnest Analytics, Cint and Suzy.
Vypr offers Product Intelligence Platform, VyPops, and Brand Tracker.
Vypr has 2 investors. Key investors include YFM Equity Partners, and The North West Fund.