About Vypr
Vypr is a company based in Manchester (United Kingdom) founded in 2013.. Vypr has raised $13.85 million across 4 funding rounds from investors including YFM Equity Partners and The North West Fund. Vypr offers products and services including Product Intelligence Platform, VyPops, and Brand Tracker. Vypr operates in a competitive market with competitors including Suzy, Sprig, Realeyes, Circana and Streetbees, among others.
- Headquarter Manchester, United Kingdom
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
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- Legal Name Vypr Validation Technologies Limited
- Date of Incorporation 28 Jun, 2013
- Jurisdiction MANCHESTER, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$13.85 M (USD)
in 4 rounds
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Latest Funding Round
$6.45 M (USD), Series B
Apr 07, 2025
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Investors
YFM Equity Partners
& 1 more
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Employee Count
Employee Count
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Products & Services of Vypr
Vypr offers a comprehensive portfolio of products and services, including Product Intelligence Platform, VyPops, and Brand Tracker. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for generating consumer insights and product analytics data.
Tool for qualitative video feedback from consumers.
Service to assess brand perception and user feedback.
Funding Insights of Vypr
Vypr has successfully raised a total of $13.85M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $6.45 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $6.4M
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First Round
First Round
(24 Sep 2015)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Series B - Vypr | Valuation |
investors |
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| Oct, 2022 | Amount | Series B - Vypr | Valuation | YFM Equity Partners |
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| Jan, 2021 | Amount | Series A - Vypr | Valuation | YFM Equity Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vypr
Vypr has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include YFM Equity Partners and The North West Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Venture debt firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vypr
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Vypr
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vypr Comparisons
Competitors of Vypr
Vypr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Sprig, Realeyes, Circana and Streetbees, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
Cloud-based product feedback solutions are delivered for user insights.
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| domain | founded_year | HQ Location |
AI-powered attention measurement and identity verification solutions are provided.
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| domain | founded_year | HQ Location |
Customer analytics solutions are provided for brands and retailers.
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| domain | founded_year | HQ Location |
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Vypr
Frequently Asked Questions about Vypr
When was Vypr founded?
Vypr was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Vypr located?
Vypr is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Is Vypr a funded company?
Vypr is a funded company, having raised a total of $13.85M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.38M, raised on Sep 24, 2015.
What does Vypr do?
Vypr was founded in 2013 in Manchester, United Kingdom, as a provider of SaaS solutions in the product intelligence and customer analytics sector. Audience data is collected via a mobile applications online questionnaire, followed by analysis and prediction of consumer behavior. Costs and time for new product development are reduced through these insights. Brands and retailers are enabled to query aspects such as packaging, pricing, naming, product claims, and ranging.
Who are the top competitors of Vypr?
Vypr's top competitors include Earnest Analytics, Cint and Suzy.
What products or services does Vypr offer?
Vypr offers Product Intelligence Platform, VyPops, and Brand Tracker.
Who are Vypr's investors?
Vypr has 2 investors. Key investors include YFM Equity Partners, and The North West Fund.
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