About Waterfall
Waterfall is a Technology company based in San Francisco (United States) founded in 2005, and was acquired by Upland in July 2017. Personalized mobile engagement platform for customer interactions is offered. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Waterfall has raised $7.41 million across 4 funding rounds from investors including Upland Software. Waterfall has completed 1 acquisition, including Tetherball. Waterfall offers products and services including Waterfall, mCommons, Rant & Rave, and Hipcricket. Its focus areas include Software and Communication Software. Its legal entity is Mobile Commons, LLC. Its competitors include Localytics, Pathmatics and Vibes; 3 of its 3 listed competitors have raised funding.
Company details
Multi-channel messaging solutions are orchestrated by Waterfall to keep customers, teams, and vendors informed and synchronized. Operations are streamlined through automated, cross-channel messaging paired with smart segmentation for efficiency and responsiveness. Marketing efforts are powered by data-driven conversations across preferred channels, capturing feedback and driving results at scale. Real-time feedback is utilized to enhance agility, optimize campaigns, and improve workflows. Sectors such as utilities, finance, housing, and public services are served through integrated feedback platforms like Rant Rave.
- Total Equity Funding$7.41M (USD)
in 4 rounds
- Latest Funding Round$650K (USD), Debt – Conventional
Aug 2016
- Investors
- Investments & Acquisitions
- Acquired byUpland
(Jul 2017)
Products & Services of Waterfall
Waterfall offers a comprehensive portfolio of products and services, including Waterfall, mCommons, Rant & Rave, and Hipcricket.
Automated multi-channel messaging is provided for customer engagement.
Mobile engagement solutions are offered for organizational outreach.
Real-time feedback is enabled for service-driven sectors.
Mobile marketing tools are provided for campaign optimization.
Apps and channels of Waterfall
its YouTube channel Mobile Commons has 1 subscribers.
Funding Insights of Waterfall
Waterfall has successfully raised a total of $7.41M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $650 thousand completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.41M
- Total Rounds 4
- Last Round Debt – Conventional — $650,000
- First Round $3.71M
(Jan 2009)
All 4 funding rounds of Waterfall with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $650,000 | Debt – Conventional | – | – | – |
| Jun 2015 | $594,999 | Debt – Conventional | – | – | – |
| Feb 2009 | $3.7M | Series A | – | – | – |
| Jan 2009 | $3.71M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Waterfall
Waterfall has secured backing from 1 investor. Prominent investors backing the company include Upland Software.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based software solutions are offered for diverse business operations. | 2010 | uplandsoftware.com | Austin, United States |
Investor details for Waterfall
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Waterfall
178 people are tracked at Waterfall (57 in leadership, 5 in board & advisors, 116 in team).
| Name | Role | Group |
|---|---|---|
Rochelle Delley | Chief Security Officer | SVP Compliance | Leadership |
Nick Certa | VP Of Sales And Marketing, Upland Audience Engagement | Leadership |
Mark Hardin | Regional Vice President, Sales - Interfax | Leadership |
Alex Lopes | National Sales Director | Leadership |
Ewan Sinclair | Senior Sales Director | Leadership |
Rick Rinewalt | CTO | Leadership |
Jordan Jarvis | Director, Professional Services Operations | Leadership |
Sushmitha G R | Talent Acquisition Partner | Leadership |
Dan Doman | Chief Product Officer | Leadership |
Jonanna Mikulenka | Chief Accounting Officer | Leadership |
Mara Petrescu | Head Of Customer Success | Leadership |
Ann Morris | Global HR Director | Leadership |
Samira Sabet | Human Resources Operations Director | Leadership |
Dave Talbott | Director Of Enterprise IT | Leadership |
Mark Mondello | Senior Director, Service Operations | Leadership |
Christina Burgess | Senior Director, Product Strategy | Leadership |
Justin Baudoin | Vp, Accounting & Corporate Controller | Leadership |
Rafat Hilal | Product Director | Leadership |
Logan Sain | Vp, Corporate Finance | Leadership |
Costas Louca | Director Of Cloud Operations EMEA | Leadership |
158 more people are available in the full profile.
Complete people profiles for Waterfall
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Waterfall
Waterfall has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tetherball.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile marketing solutions are delivered for digital relationship building. | tetherball360.com | Carmel, United States | 2008 | Mar 2015 | •••• |
Complete acquisition details for Waterfall
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Waterfall
5 dated milestones of Waterfall across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Waterfall is founded.
- Funding First funding round of $3.7M.
- Acquisition Acquires Tetherball.
- Funding Latest funding round, Debt – Conventional, of $650K.
- Exit Acquired by Upland.
Competitors of Waterfall
Waterfall has 3 listed competitors in our database, 3 of them funded. They include Localytics, Pathmatics and Vibes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localytics.com | 2008 | Boston, United States | $59.72M | 83 | Mobile App User Analytics & Marketing | |
| pathmatics.com | 2011 | Santa Monica, United States | $10.66M | 102 | Digital advertising intelligence is supplied to global industry stakeholders. | |
| vibes.com | 1998 | Chicago, United States | $60M | 106 | Mobile marketing solutions are provided for business customer engagement. |
Detailed competitors of Waterfall
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- Competitive positioning
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Web traffic of Waterfall
Websites that share an audience with Waterfall (waterfall.com).
Websites whose visitors overlap most with Waterfall. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
getkite.co | getkite.co | 100% | – | ||
offers.hubspot.com | offers.hubspot.com | 77% | – | ||
| exacttarget.com | 71% | 1.4M | #26,967 | View details | |
| marketingland.com | 48% | View details | |||
stepbystepmobile.com | stepbystepmobile.com | 42% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Waterfall
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Waterfall (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Waterfall
Waterfall was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Waterfall is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Waterfall is a funded company, having raised a total of $7.41M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.71M, raised on Jan 2009.
Multi-channel messaging solutions are orchestrated by Waterfall to keep customers, teams, and vendors informed and synchronized. Operations are streamlined through automated, cross-channel messaging paired with smart segmentation for efficiency and responsiveness. Marketing efforts are powered by data-driven conversations across preferred channels, capturing feedback and driving results at scale. Real-time feedback is utilized to enhance agility, optimize campaigns, and improve workflows. Sectors such as utilities, finance, housing, and public services are served through integrated feedback platforms like Rant Rave.
Waterfall's top competitors include Vibes, Pathmatics and Localytics.
Waterfall offers Waterfall, mCommons, Rant & Rave, and Hipcricket.
Waterfall has made 1 acquisition, including Tetherball.
Waterfall has 1 investor. Key investors include Upland Software.
Waterfall operates through Mobile Commons, Llc.
Yes. Waterfall was acquired by Upland in July 2017.