About Yaguara
Yaguara is a Retail company based in Denver (United States) founded in 2016 by Jonathan Smalley, Patrick Williamson, Greg Parker, and Chad Nickell, and was acquired by Chord in March 2021. Provider of data management tracker for businesses. Yaguara has raised $7.31 million across 2 funding rounds from investors including Chord, Foundation Capital and Gradient Ventures. Its chief executive, as recorded, is Jonathan Smalley. Its website yaguara.co draws about 49 thousand monthly visits. Yaguara offers products and services including eCommerce Business Kit, Tutorials, and Platform Reviews. Its focus areas include E-Commerce Enablers, Analytics and Diversified. Its competitors include Wiser, Crisp and Daasity; 3 of its 3 listed competitors have raised funding.
Company details
Yaguara was founded in 2016 in Denver, United States, as a provider in the data management sector. Business data is aggregated and aligned by the platform to enable cross-functional understanding within organizations. Insights into team efficiency are delivered, supported by integrations with tools like Google Ads, Shopify, and social media channels. Operations focus on enhancing overall business coordination.
- Headquarters Denver, United States
- Founders Jonathan Smalley, Patrick Williamson, Greg Parker, Chad Nickell
- Stage Acquired
- SectorsRetail
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website yaguara.co
- Social LinkedIn X Facebook Instagram
- Acquired by Chord (Mar 2021)
Products & Services of Yaguara
Yaguara offers a comprehensive portfolio of products and services, including eCommerce Business Kit, Tutorials, and Platform Reviews.
Free kit providing tools for e-commerce business growth and insights.
Guides on starting and optimizing online businesses effectively.
Unbiased reviews of e-commerce tools for informed decision-making.
Funding Insights of Yaguara
Yaguara has successfully raised a total of $7.31M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $7.28 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.31M
- Total Rounds 2
- Last Round Seed — $7.28M
- First Round $35,000
(Nov 2017)
- Investors Count 5
All 2 funding rounds of Yaguara with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $7.28M | Seed | – | Foundation Capital | |
| Nov 2017 | $35,000 | Seed | – | Boomtown Accelerators | – |
6 investors in total: 6 institutional.
Investors in Yaguara
Yaguara has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Chord, Foundation Capital and Gradient Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors | 1995 | foundationcapital.com | Palo Alto, United States | |
Venture capital arm of Alphabet Inc. investing in AI | gradient.com | Mountain View, United States | ||
Venture capital firm focused on multiple sectors | rainfall.com | New York, United States | ||
Investments in US tech startups are made by Zelkova Ventures. | zelkovavc.com | Miami, United States | ||
Business accelerator focused on multiple sectors | boomtownaccelerators.com | Boulder, United States | ||
Cloud-based marketing solutions are provided for e-commerce platforms. | 2019 | chord.co | New York, United States |
Investor details for Yaguara
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People of Yaguara
15 people are tracked at Yaguara (7 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Jonathan Smalley | Co-Founder & CEO | Leadership |
Patrick Williamson | Co-Founder | Leadership |
Greg Parker | Co-Founder & CPO | Leadership |
Chad Nickell | Co-Founder & CTO | Leadership |
Bryan Mahoney | CEO | Leadership |
Susie Korb | CFO | Leadership |
Abby Borden | Fractional CMO | Leadership |
Ayesha Ahuja | Customer Success Manager | Team |
Thomas Foley | GTM | Team |
Cece L. | Svp, Customer Success | Team |
Tiffany K. | Product And Program Management Lead | Team |
Mimi Middleton | Documentation Manager | Team |
John-David Klausner | Advisor | Team |
Tatiana Sukhova | Product Design Lead | Team |
Dorothy Ren | Product Manager | Team |
Complete people profiles for Yaguara
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Yaguara
4 dated milestones of Yaguara across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Yaguara is founded.
- Funding First funding round of $35K.
- Funding Latest funding round, Seed, of $7.3M.
- Exit Acquired by Chord.
Competitors of Yaguara
Yaguara has 3 listed competitors in our database, 3 of them funded. They include Wiser, Crisp and Daasity.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | Business analytics software is provided for CPG retailers and suppliers. | ||
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. |
Detailed competitors of Yaguara
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Web traffic of Yaguara
The website of Yaguara (yaguara.co) receives about 48.7K visits a month and ranks #662,759 among all websites worldwide, #6,570 in Graphics Multimedia and Web Design.
- Monthly visits48.7K
▼ 11.8% vs previous month
- Unique visitors24.3K
per month
- Global rank#662,759
among all websites
- Category rank#6,570
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate40%
- Pages per visit1.6
- Average visit14 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Yaguara. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| enjoy-aiia.com | 100% | 12.2K | #2,015,370 | View details | |
| analyzify.com | 94% | 195.6K | #275,076 | View details | |
ecommercebonsai.com | ecommercebonsai.com | 94% | #3,272,283 | – | |
| metizsoft.com | 94% | 21.7K | #1,330,850 | View details | |
bloggingwizard.com | bloggingwizard.com | 94% | #304,270 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yaguara
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Yaguara (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Yaguara
Complete news archive for Yaguara
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Frequently Asked Questions about Yaguara
Yaguara was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Yaguara is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Jonathan Smalley is the CEO of Yaguara, as recorded in our data. They have also founded this company.
Yaguara is a funded company, having raised a total of $7.31M across 2 funding rounds to date. The company's 1st funding round was a Seed of $35K, raised on Nov 2017.
Yaguara was founded in 2016 in Denver, United States, as a provider in the data management sector. Business data is aggregated and aligned by the platform to enable cross-functional understanding within organizations. Insights into team efficiency are delivered, supported by integrations with tools like Google Ads, Shopify, and social media channels. Operations focus on enhancing overall business coordination.
Yaguara offers eCommerce Business Kit, Tutorials, and Platform Reviews.
Yaguara has 6 investors. Key investors include Chord, Foundation Capital, Gradient Ventures, Rainfall Ventures, and Zelkova Ventures.
Yes. Yaguara was acquired by Chord in March 2021.