Younique

Lehi, United States Founded: 2012 • Age: 14 yrs
Cosmetics are marketed and sold via social media by Younique.

About Younique

Younique is a Healthcare company based in Lehi (United States) founded in 2012. Cosmetics are marketed and sold via social media by Younique. Its website youniqueproducts.com draws about 125 thousand monthly visits. The company has since been acquired. Younique offers products and services including YOUTHPLEXION and QUADRA GLOWPLEXION. Its focus areas include Retail, Beauty Tech, Ecommerce and Color Cosmetics. Its competitors include Glossier, E.L.F Cosmetics and Function of Beauty; 2 of its 3 listed competitors have raised funding.

Company details

Younique was founded in 2012 in Lehi, United States, as a direct-sales company in the cosmetics sector. Products are formulated by an in-house scientific team, drawing inspiration from nature to emphasize clean and pure ingredients. Marketing and sales occur almost exclusively through social media platforms. Operations are conducted in the United States, Canada, Australia, New Zealand, and the United Kingdom.

Key Metrics

Products & Services of Younique

Younique offers a comprehensive portfolio of products and services, including YOUTHPLEXION and QUADRA GLOWPLEXION.

YOUTHPLEXION
Skin Care

Regimen for hydrated, radiant skin with age-defying results

QUADRA GLOWPLEXION
Makeup

All-in-one BB tinted moisturizer, serum, and foundation

Apps and channels of Younique

its YouTube channel Younique Products has 51.9K subscribers and 26 videos.

Younique Products
YouTube 51.9K subscribers 26 videos Howto & Style
Open channel

Videos from Younique

The most watched videos on Younique's YouTube channel, Younique Products (51.9K subscribers). Click a video to play it here.

Application Tips: NEW YOUNIQUE TOUCH cream foundation
2.7K views
YOUNIQUE TOUCH cream foundation
953 views
Application Tips: NEW all-in-one color sticks
812 views
YOUNIQUE TOUCH cream foundation ingredients
777 views

More on Younique Products.

Investors in Younique

Younique has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Coty.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Multi-category beauty products are manufactured and distributed globally by Coty.
1904coty.comNew York, United States
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Investor details for Younique

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People of Younique

89 people are tracked at Younique (25 in leadership, 64 in team).

NameRoleGroup
Shelaine Maxfield
President, The Younique FoundationLeadership
Derek Maxfield
Founder & CEOLeadership
Michelle Kirk
Brand DirectorLeadership
Jennifer Zucker
Director Of Training & RecognitionLeadership
Liz Pellum (Elizabeth)
Vice President Of Administrative ServicesLeadership
Virginie Isabel Bríon
Director Of Commercial SalesLeadership
Brian Holman
PresidentLeadership
Yolande Busse
Senior Director Of SalesLeadership
Dan Scrivner
Chief Operating OfficerLeadership
Sherilyn Laddimore
VP Of Events And FacilitiesLeadership
Monica Wihongi
Chief Marketing OfficerLeadership
Krista Bethel
Brand Vice PresidentLeadership
Claudia Koch
Brand DirectorLeadership
Rachel Crocker
Brand DirectorLeadership
Holly Layne
Director Of Global EventsLeadership
Jennifer Shulman
Senior Brand DirectorLeadership
Brandon Nilsson
Head Of LegalLeadership
Younique By Tanya
Managing DirectorLeadership
Melanie Davis
Chief Of StaffLeadership
Marlene Handrick
Brand Vice PresidentLeadership

69 more people are available in the full profile.

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Timeline of Younique

2 dated milestones of Younique across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded Younique is founded.
  2. Exit Acquired by Coty.

Competitors of Younique

Younique has 3 listed competitors in our database, 2 of them funded. They include Glossier, E.L.F Cosmetics and Function of Beauty.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
glossier.com2005New York, United States$266.4M368
Multicategory beauty products are offered via an internet-first brand.
elfcosmetics.com2004Oakland, United States339
Multi-category color cosmetics are provided by an internet-first brand.
functionofbeauty.com2015New York, United States$166.17M335
Customized skin and hair care products are provided online.
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Detailed competitors of Younique

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Web traffic of Younique

The website of Younique (youniqueproducts.com) receives about 124.7K visits a month.

  • Monthly visits
    124.7K

    ▼ 22.6% vs previous month

Similar websites

Websites whose visitors overlap most with Younique. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
younique.com
younique.com
100%
#726,621–
us.payquicker.com
us.payquicker.com
73%
–
younique.desk.com
younique.desk.com
70%
–
makeupalley.com
69%
19.5K#1,448,972View details
fabfitbeauty.com
fabfitbeauty.com
69%
–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 13 similar websites and full traffic analytics for Younique

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  • 13 similar websites
  • Audience overlap
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Top companies in Beauty & Skin Care Platforms

3 companies that operate in the same segment as Younique (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M431
Hair coloring kits are provided via an internet-first brand.
2013San Francisco, California, United StatesUSD 248.9 M247
It offers a platform to schedule & manages appointments for beauty services
2012San Francisco, California, United StatesUSD 168.82 M
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Related news about Younique

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Complete news archive for Younique

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Frequently Asked Questions about Younique

Younique was founded in 2012.

Younique is headquartered in Lehi, United States. It is registered at Lehi, Utah, United States.

Younique was founded in 2012 in Lehi, United States, as a direct-sales company in the cosmetics sector. Products are formulated by an in-house scientific team, drawing inspiration from nature to emphasize clean and pure ingredients. Marketing and sales occur almost exclusively through social media platforms. Operations are conducted in the United States, Canada, Australia, New Zealand, and the United Kingdom.

Younique's top competitors include Glossier, E.L.F Cosmetics and Function of Beauty.

Younique offers YOUTHPLEXION and QUADRA GLOWPLEXION.

Younique has 1 investor. Key investors include Coty.

Younique operates through Younique.

Yes. Younique was acquired by Coty in January 2017.

The website of Younique receives about 125 thousand visits a month.

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