About Adbrain
Adbrain is a Media & Entertainment company based in London (United Kingdom) founded in 2012 by Elia Videtta, and was acquired by The Trade Desk in October 2017. Multi Screen Advertising Technology. Adbrain has raised $16.5 million across 3 funding rounds from investors including The Trade Desk, Cisco Investments and Octopus Ventures. The company has 24 employees. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is ADBRAIN LIMITED.
Company details
Adbrain is a multi screen advertising platform and its technology creates a single customer profile by modeling billions of rich desktop, mobile, and tablet data sets using advanced data science and machine learning algorithms. It also offers RTB capabilities include open RTB compliant and mobile premium programmatic inventory access across 240 countries. It also offers a private marketplace for advertisers and publishers and reporting tools for advanced data modeling and data analysis.
- Headquarters London, United Kingdom
- Employees 24
- Founders Elia Videtta
- Stage Acquired
- SectorsMedia & Entertainment
- Website adbrain.com
- Social LinkedIn X
- Acquired by The Trade Desk (Oct 2017)
- Legal Name Adbrain Limited
- Date of Incorporation 08 Feb, 2023
- Jurisdiction CARDIFF, WALES
- Total Equity Funding$16.5M (USD)
in 3 rounds
- Latest Funding Round$7.5M (USD), Series B
Feb 2016
- InvestorsThe Trade Desk
& 5 more
- Employee Count24
- Acquired byThe Trade Desk
(Oct 2017)
Funding Insights of Adbrain
Adbrain has successfully raised a total of $16.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7.5 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.5M
- Total Rounds 3
- Last Round Series B — $7.5M
- First Round $1.5M
(Jul 2013)
- Investors Count 5
All 3 funding rounds of Adbrain with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | $7.5M | Series B | – | Octopus Ventures | |
| Mar 2014 | $7.5M | Series A | – | Octopus Investments | |
| Jul 2013 | $1.5M | Seed | – | – |
6 investors in total: 5 institutional and 1 angel.
Investors in Adbrain
Adbrain has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include The Trade Desk, Cisco Investments and Octopus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States | |
Venture capital investment in European business software companies, focusing on early-stage opportunities in London. | notion.vc | |||
Investment solutions are provided for tax planning and wealth management. | 2000 | octopusinvestments.com | London, United Kingdom | |
DSP software is provided for ad campaign execution across channels. | 2009 | thetradedesk.com | Ventura, United States | |
CM Chris Mairs | UK-based angel investor, entrepreneur, focusing on tech startups in India and globally. | unknown_1c78679618bc42209 |
Investor details for Adbrain
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Adbrain
1 people are tracked at Adbrain (1 in leadership); the tracked headcount is 24.
| Name | Role | Group |
|---|---|---|
Elia Videtta | Co-Founder | Leadership |
Complete people profiles for Adbrain
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Adbrain
4 dated milestones of Adbrain across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Adbrain is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series B, of $7.5M.
- Exit Acquired by The Trade Desk.
Web traffic of Adbrain
The website of Adbrain (adbrain.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▲ 137.5% vs previous month
Websites whose visitors overlap most with Adbrain. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mobilemarketingmagazine.com | 100% | 17.2K | #1,466,987 | View details | |
venturevillage.eu | venturevillage.eu | 85% | – | ||
iab.net | iab.net | 84% | – | ||
coolmediaplacement.com | coolmediaplacement.com | 55% | – | ||
rpowermedia.com | rpowermedia.com | 54% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Adbrain
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Adbrain
Complete news archive for Adbrain
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Adbrain
Adbrain was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Adbrain is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Adbrain is a funded company, having raised a total of $16.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jul 2013.
Adbrain has 24 employees.
Adbrain is a multi screen advertising platform and its technology creates a single customer profile by modeling billions of rich desktop, mobile, and tablet data sets using advanced data science and machine learning algorithms. It also offers RTB capabilities include open RTB compliant and mobile premium programmatic inventory access across 240 countries. It also offers a private marketplace for advertisers and publishers and reporting tools for advanced data modeling and data analysis.
Adbrain has 6 investors. Key investors include The Trade Desk, Cisco Investments, Octopus Ventures, Notion Capital, and Octopus Investments.
Adbrain operates through Adbrain Limited.
Yes. Adbrain was acquired by The Trade Desk in October 2017.