Adbrain

London, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By The Trade Desk
Multi Screen Advertising Technology
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About Adbrain

Adbrain is a company based in London (United Kingdom) founded in 2012 by Elia Videtta was acquired by The Trade Desk in October 2017.. Adbrain has raised $16.5 million across 3 funding rounds from investors including The Trade Desk, Cisco Investments and Octopus Ventures. The company has 24 employees as of December 31, 2016. Adbrain operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

  • Headquarter London, United Kingdom
  • Employees 24 as on 31 Dec, 2016
  • Founders Elia Videtta
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Adbrain Limited
  • Date of Incorporation 08 Feb, 2023
  • Jurisdiction CARDIFF, WALES
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $16.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $7.5 M (USD), Series B

    Feb 17, 2016

  • Investors
  • Employee Count
    24

    as on Dec 31, 2016

  • Acquired by
    The Trade Desk

    (Oct 25, 2017)

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Funding Insights of Adbrain

Adbrain has successfully raised a total of $16.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7.5 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $7.5M
  • First Round

    (16 Jul 2013)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2016 Amount Series B - Adbrain Valuation Octopus Ventures
Mar, 2014 Amount Series A - Adbrain Valuation Octopus Investments
Jul, 2013 Amount Seed - Adbrain Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Adbrain

Adbrain has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include The Trade Desk, Cisco Investments and Octopus Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investment and support for founders in technology and health sectors.
Founded Year Domain Location
Technology investments and expertise in networking, cloud, and security services.
Founded Year Domain Location
Venture capital investment in European business software companies, focusing on early-stage opportunities in London.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Adbrain

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Adbrain

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Adbrain Comparisons

Employees
+
Add Comparison
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Competitors of Adbrain

Adbrain operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Data-driven marketing, loyalty, and credit solutions are provided.
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
domain founded_year HQ Location
Cross-screen mobile audiences are targeted using location and social signals.
domain founded_year HQ Location
Cloud based video right management solution provider
domain founded_year HQ Location
Ad data management platform is provided to advertisers and publishers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Adbrain

Adbrain Raises $7.5M in Funding
FinSMEs9 years ago
Adbrain announces $7.5m strategic funding round
Notion Capital9 years ago

Frequently Asked Questions about Adbrain

When was Adbrain founded?

Adbrain was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Adbrain located?

Adbrain is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Adbrain a funded company?

Adbrain is a funded company, having raised a total of $16.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jul 16, 2013.

How many employees does Adbrain have?

As of Dec 31, 2016, the latest employee count at Adbrain is 24.

What does Adbrain do?

Adbrain is a multi screen advertising platform and its technology creates a single customer profile by modeling billions of rich desktop, mobile, and tablet data sets using advanced data science and machine learning algorithms. It also offers RTB capabilities include open RTB compliant and mobile premium programmatic inventory access across 240 countries. It also offers a private marketplace for advertisers and publishers and reporting tools for advanced data modeling and data analysis.

Who are the top competitors of Adbrain?

Adbrain's top competitors include mParticle, Choozle and Zefr.

Who are Adbrain's investors?

Adbrain has 6 investors. Key investors include The Trade Desk, Cisco Investments, Octopus Ventures, Notion Capital, and Octopus Investments.

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