About Adometry
Adometry is a Technology company based in Austin (United States) founded in 2005, and was acquired by Google in May 2014. Marketing attribution analytics are provided via SaaS platform at scale. It operates in the Technology and Media & Entertainment sectors. Adometry has raised $30.57 million across 6 funding rounds from investors including Google, Leland Stanford Junior University and Austin Ventures. The company has 97 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Attribution Intelligence. Its legal entity is ADOMETRY, INC. Its competitors include AppsFlyer, Branch and InMarket; 3 of its 3 listed competitors have raised funding.
Company details
Adometry was founded in 2005 in Austin, United States, within the marketing analytics sector. A SaaS-based attribution platform is operated to combine big data from online and offline media channels. Tens of billions of marketing touch points are processed to map consumer purchase journeys and optimize advertising spend returns. Silo-ed data sources are interpreted to support sales growth actions. The company was acquired by Google in May 2014.
- Headquarters Austin, United States
- Employees 97
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website adometry.com
- Social LinkedIn X
- Acquired by Google (May 2014)
- Legal Name Adometry, Inc
Funding Insights of Adometry
Adometry has successfully raised a total of $30.57M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $8 million completed in December 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.57M
- Total Rounds 6
- Last Round Series D — $8M
- First Round $5M
(Jan 2007)
- Investors Count 4
All 6 funding rounds of Adometry with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | $8M | Series D | – | Shasta Ventures | |
| Feb 2011 | $1.1M | Series C | – | – | – |
| Jun 2010 | $6M | Series C | – | Austin Ventures | |
| Jan 2010 | $450,000 | Angel Round | – | – | – |
| Mar 2008 | $10.03M | Series B | – | Sierra Ventures | |
| Jan 2007 | $5M | Series A | – | Austin Ventures, Shasta Ventures | – |
5 investors in total: 5 institutional.
Investors in Adometry
Adometry has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Leland Stanford Junior University and Austin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in Texas-based companies. | austinventures.com | |||
Early-stage venture capital investments in AI, healthcare, and enterprise technologies. | sierraventures.com | |||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States | ||
Various courses and degrees across diversified streams are offered. | 1876 | stanford.edu | United States | |
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for Adometry
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Adometry
4 dated milestones of Adometry across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Adometry is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series D, of $8.0M.
- Exit Acquired by Google.
Competitors of Adometry
Adometry has 3 listed competitors in our database, 3 of them funded. They include AppsFlyer, Branch and InMarket.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $1.3B | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $667.1M | 100 | Cloud based marketing optimization platform for deep linking | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. |
Detailed competitors of Adometry
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Adometry
Websites that share an audience with Adometry (adometry.com).
Websites whose visitors overlap most with Adometry. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adexchanger.com | 100% | 210K | #245,743 | View details | |
adotas.com | adotas.com | 96% | #8,704,596 | – | |
| visualiq.com | 94% | View details | |||
| convertro.com | 83% | View details |
Top companies in SME & Vertical Software
3 companies that operate in the same segment as Adometry (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Adometry
Complete news archive for Adometry
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Frequently Asked Questions about Adometry
Adometry was founded in 2005 and raised its 1st funding round 2 years after it was founded.
Adometry is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Adometry is a funded company, having raised a total of $30.57M across 6 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jan 2007.
Adometry has 97 employees.
Adometry was founded in 2005 in Austin, United States, within the marketing analytics sector. A SaaS-based attribution platform is operated to combine big data from online and offline media channels. Tens of billions of marketing touch points are processed to map consumer purchase journeys and optimize advertising spend returns. Silo-ed data sources are interpreted to support sales growth actions. The company was acquired by Google in May 2014.
Adometry has 5 investors. Key investors include Google, Leland Stanford Junior University, Austin Ventures, Sierra Ventures, and Shasta Ventures.
Adometry operates through Adometry, Inc.
Yes. Adometry was acquired by Google in May 2014.