Amplifinity

Ann Arbor, United States Founded: 2007 • Age: 19 yrs Acquired By Impartner
Advocate Marketing management platform
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About Amplifinity

Amplifinity is a company based in Ann Arbor (United States) founded in 2007 was acquired by Impartner in August 2019.. Amplifinity has raised $13.34 million across 6 funding rounds from investors including Impartner, Draper Triangle and RSVP Capital. The company has 27 employees as of December 31, 2018. Amplifinity operates in a competitive market with competitors including BNI, Extole, Firstup, Mention Me and Qmee, among others.

  • Headquarter Ann Arbor, United States
  • Employees 27 as on 31 Dec, 2018
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $13.34 M (USD)

    in 6 rounds

  • Latest Funding Round
    $390 K (USD), Series B

    Nov 29, 2016

  • Investors
    Impartner

    & 3 more

  • Employee Count
    27

    as on Dec 31, 2018

  • Acquired by
    Impartner

    (Aug 20, 2019)

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Funding Insights of Amplifinity

Amplifinity has successfully raised a total of $13.34M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $390 thousand completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $390,000
  • First Round

    (14 Sep 2011)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2016 Amount Series B - Amplifinity Valuation

investors

May, 2015 Amount Series B - Amplifinity Valuation

investors

Mar, 2014 Amount Series B - Amplifinity Valuation Draper Triangle
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Amplifinity

Amplifinity has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Impartner, Draper Triangle and RSVP Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
US focused early stage VC investments company
Founded Year Domain Location
Early-stage investments in US tech companies are made.
Founded Year Domain Location
Early-stage venture capital is invested in US and Australian startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Amplifinity

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Amplifinity

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Amplifinity Comparisons

Employees
+
Add Comparison
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Competitors of Amplifinity

Amplifinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BNI, Extole, Firstup, Mention Me and Qmee, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Referral marketing solutions are provided to businesses through networking platforms.
domain founded_year HQ Location
B2C and P2P referral automation platform
domain founded_year HQ Location
Cloud-based communication and employee experience management platform for enterprises
domain founded_year HQ Location
Referral marketing solutions are delivered for eCommerce via word-of-mouth channels.
domain founded_year HQ Location
App-based online platform offering rewards
domain founded_year HQ Location
Advocate Marketing Solution
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Amplifinity

Frequently Asked Questions about Amplifinity

When was Amplifinity founded?

Amplifinity was founded in 2007 and raised its 1st funding round 4 years after it was founded.

Where is Amplifinity located?

Amplifinity is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.

Is Amplifinity a funded company?

Amplifinity is a funded company, having raised a total of $13.34M across 6 funding rounds to date. The company's 1st funding round was a Series B of $2.66M, raised on Sep 14, 2011.

How many employees does Amplifinity have?

As of Dec 31, 2018, the latest employee count at Amplifinity is 27.

What does Amplifinity do?

Amplifinity provide an Advocacy Management Platform (AMP), which generates and measures social behaviors for enterprise-class companies. The platform is used to generate social behavior by mobilizing customers, employees and partners to refer new prospects, endorse products, and amplify marketing messages. The AMP Control Room allows brands to build, track and manage Advocacy Programs. Offers tracking capablities for advocate activity, progress, and reward status. Integrates to enterprise systems like CRM, ERP and Accounting platforms.

Who are the top competitors of Amplifinity?

Amplifinity's top competitors include Extole, BNI and Firstup.

Who are Amplifinity's investors?

Amplifinity has 4 investors. Key investors include Impartner, Draper Triangle, RSVP Capital, and Early Stage Partners.

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