About Assurance
Assurance is a Financial Services company based in Bellevue (United States) founded in 1995, and was acquired by Prudential in September 2019. It operates as an online insurance comparison platform. The company has 975 employees. Assurance offers products and services including Insurance Support Services. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and Diversified. Its legal entity is Assurance IQ, LLC. Its competitors include NerdWallet, Insurify, SelectQuote, EverQuote and The Zebra and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Founded in 1995, Assurance operates as an online platform in the insurance sector where quotes from various carriers are compared for home, health, life, and auto products. Users answer a series of questions to obtain personalized quotes, which can then be purchased directly online or through licensed agents. The platform holds licenses across all 50 U.S. states and is headquartered in Bellevue, United States.
- Headquarters Bellevue, United States
- Employees 975
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website assurance.com
- Acquired by Prudential (Sep 2019)
- Legal Name Assurance Iq, Llc
- Investors
- Employee Count975
- Acquired byPrudential
(Sep 2019)
Products & Services of Assurance
Assurance offers a comprehensive portfolio of products and services, including Insurance Support Services.
Assists with managing and navigating existing insurance policies
Investors in Assurance
Assurance has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Prudential.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Life, health, and financial insurance services are provided globally. | 1875 | prudential.com | Newark, United States |
Investor details for Assurance
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People of Assurance
4 people are tracked at Assurance (4 in leadership); the tracked headcount is 975.
| Name | Role | Group |
|---|---|---|
Laurel Cifala | Senior Vice President, Communications | Leadership |
Michael Westover | Chief Information Officer | Leadership |
Will Arora | CTO | Leadership |
Simba Rusike | VP Of Finance | Leadership |
Complete people profiles for Assurance
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Timeline of Assurance
2 dated milestones of Assurance across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Assurance is founded.
- Exit Acquired by Prudential.
Competitors of Assurance
Assurance has 9 listed competitors in our database, 8 of them funded. They include NerdWallet, Insurify, SelectQuote, EverQuote and The Zebra, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nerdwallet.com | 2009 | San Francisco, United States | $123.3M | – | App-based comparison platform for financial products | |
| insurify.com | 2013 | Cambridge, United States | $154.13M | 67 | Car insurance quotes are compared via an online platform. | |
| selectquote.com | 1984 | San Francisco, United States | – | 2,035 | Online comparisons of life insurance quotes are facilitated for individuals. | |
| everquote.com | 2011 | Cambridge, United States | $37.57M | 865 | Online comparison platform for automotive & other insurances | |
| thezebra.com | 2012 | Austin, United States | $261.5M | 367 | An online platform for comparing insurance quotes is operated. | |
| getamplifylife.com | 2019 | San Francisco, United States | $60.89M | 138 | Online insurance comparison platform | |
| policygenius.com | 2014 | New York, United States | $287.72M | 406 | Insurance quotes are compared via an app-based platform for individuals. | |
| hpone.com | 2006 | Trumbull, United States | $10M | 872 | Enrollment and engagement outcomes are provided to insurance firms. | |
| coverhound.com | 2010 | San Francisco, United States | $119.35M | 130 | Online insurance comparison platform for individuals and businesses |
Detailed competitors of Assurance
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Web traffic of Assurance
The website of Assurance (assurance.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▼ 65.4% vs previous month
Websites whose visitors overlap most with Assurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| assuranceagency.com | 100% | – | – | View details | |
| businessweek.com | 80% | 3.8K | #4,720,212 | View details | |
| assurancewireless.com | 42% | 2M | #28,223 | View details | |
1and1.com | 1and1.com | 29% | – | #733,397 | – |
Top companies in Insurance Providers
10 companies that operate in the same segment as Assurance (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, Ile de France, France | USD 863.12 M | – | 1,606 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | – | 549 | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 640 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,908 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | USD 502.59 M | 31,422 |
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Related news about Assurance
Complete news archive for Assurance
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Frequently Asked Questions about Assurance
Assurance was founded in 1995.
Assurance is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
Assurance has 975 employees.
Founded in 1995, Assurance operates as an online platform in the insurance sector where quotes from various carriers are compared for home, health, life, and auto products. Users answer a series of questions to obtain personalized quotes, which can then be purchased directly online or through licensed agents. The platform holds licenses across all 50 U.S. states and is headquartered in Bellevue, United States.
Assurance's top competitors include NerdWallet, Insurify and SelectQuote.
Assurance offers Insurance Support Services.
Assurance has 1 investor. Key investors include Prudential.
Assurance operates through Assurance Iq, Llc.
Yes. Assurance was acquired by Prudential in September 2019.