About Centive
Centive is a company based in Lowell (United States) founded in 1997 was acquired by Xactly in January 2009.. Centive has raised $28 million across 2 funding rounds from investors including KeyBank, Xactly and Dow. Centive operates in a competitive market with competitors including Xactly, Spiff, Varicent, Atrium and SetSail, among others.
- Headquarter Lowell, United States
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Sectors
Technology
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Phone
*********
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Website
*********
- Legal Name Centive, Inc.
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Funding Insights of Centive
Centive has successfully raised a total of $28M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in June 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series C — $10.0M
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First Round
First Round
(27 Jan 2003)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2005 | Amount | Series C - Centive | Valuation |
investors |
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| Jan, 2003 | Amount | Series C - Centive | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Centive
Centive has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include KeyBank, Xactly and Dow. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused venture capital firm
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Founded Year | Domain | Location | |
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Regional bank
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Centive
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Centive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Centive Comparisons
Competitors of Centive
Centive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xactly, Spiff, Varicent, Atrium and SetSail, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Sales performance management software is provided for enterprises.
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| domain | founded_year | HQ Location |
A platform for saving and investing money is provided.
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| domain | founded_year | HQ Location |
Incentive compensation and sales performance solutions are provided for enterprises.
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| domain | founded_year | HQ Location |
Workforce analytics platform is offered for sales performance monitoring.
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| domain | founded_year | HQ Location |
SetSail is recognized as a provider of sales AI and data solutions.
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| domain | founded_year | HQ Location |
AI-powered loyalty, rewards, and employee engagement solutions are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Centive
When was Centive founded?
Centive was founded in 1997 and raised its 1st funding round 6 years after it was founded.
Where is Centive located?
Centive is headquartered in Lowell, United States. It is registered at Lowell, Massachusetts, United States.
Is Centive a funded company?
Centive is a funded company, having raised a total of $28M across 2 funding rounds to date. The company's 1st funding round was a Series C of $18M, raised on Jan 27, 2003.
What does Centive do?
Centive was founded in 1997 in Lowell, United States, within the software sector focused on sales management tools. Incentive compensation software was developed and provided to enable managers to track and calculate commissions for sales representatives. Operations centered on commission-based pay structures, with the platform supporting data integration for accurate payouts. The company was acquired by Xactly Corp in 2009, integrating its solutions into broader incentive management offerings.
Who are the top competitors of Centive?
Who are Centive's investors?
Centive has 6 investors. Key investors include KeyBank, Xactly, Dow, Polaris Partners, and VSP Capital.
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