About CFI2
CFI2 is a company based in Ann Arbor (United States) founded in 2000 was acquired by Invictus Growth in September 2024.. The company has 39 employees as of December 31, 2022. CFI2 offers products and services including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management. CFI2 operates in a competitive market with competitors including Reynolds and Reynolds, Outreach, Upstart, CDK Global and Tekion, among others.
- Headquarter Ann Arbor, United States
- Employees 39 as on 31 Dec, 2022
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Sectors
TechnologyTransportation, Automotive & Logistics
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Campfire Interactive, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
RKCA
& 1 more
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Employee Count
39
as on Dec 31, 2022
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Acquired by
Invictus Growth
(Sep 24, 2024)
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Products & Services of CFI2
CFI2 offers a comprehensive portfolio of products and services, including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for forecasting sales opportunities and managing business data.
System for handling quotes from creation to execution efficiently.
Platform for tracking projects and resolving issues in operations.
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Funding Insights of CFI2
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2020 | Amount | Seed - CFI2 | Valuation | RKCA |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in CFI2
CFI2 has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include RKCA and Invictus Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Invictus Growth Partners is focused on empowering technology companies.
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Founded Year | Domain | Location | |
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M&A focused investment banking firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by CFI2
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - CFI2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cfi2 Comparisons
Competitors of CFI2
CFI2 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reynolds and Reynolds, Outreach, Upstart, CDK Global and Tekion, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software and services for automotive dealership retailing are provided.
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| domain | founded_year | HQ Location |
Sales execution platform provided to streamline strategies and engage customers.
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| domain | founded_year | HQ Location |
Diversified loans are provided via an AI-enabled online marketplace.
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| domain | founded_year | HQ Location |
Cloud-driven management systems for auto dealerships are provided.
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| domain | founded_year | HQ Location |
AI and cloud-driven systems for auto dealership management are provided.
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| domain | founded_year | HQ Location |
Digital marketing solutions are provided for auto dealerships.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cfi2
Frequently Asked Questions about CFI2
When was CFI2 founded?
CFI2 was founded in 2000 and raised its 1st funding round 20 years after it was founded.
Where is CFI2 located?
CFI2 is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.
How many employees does CFI2 have?
As of Dec 31, 2022, the latest employee count at CFI2 is 39.
What does CFI2 do?
Campfire was founded in 2000 and is based in Ann Arbor, United States. Operations focus on the automotive sector, where a marketing management solution is provided. Data insights are delivered on cost, price, volume, capacity, timing, and profit metrics. Plans are created, analyzed, and modified; scenarios are run; portfolios are optimized; and business profits are managed.
Who are the top competitors of CFI2?
CFI2's top competitors include Upstart, Outreach and Reynolds and Reynolds.
What products or services does CFI2 offer?
CFI2 offers Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management.
Who are CFI2's investors?
CFI2 has 2 investors. Key investors include RKCA, and Invictus Growth Partners.