About CFI2
CFI2 is a Technology company based in Ann Arbor (United States) founded in 2000, and was acquired by Invictus Growth in September 2024. Marketing management solutions are offered for the automotive industry. It operates in the Technology and Transportation, Automotive & Logistics sectors. The company has 39 employees. CFI2 offers products and services including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management. Its focus areas include Auto Tech, Auto IT, Dealer Management and Marketing. Its legal entity is Campfire Interactive, Inc. Its competitors include Reynolds and Reynolds, Outreach and Upstart; 3 of its 3 listed competitors have raised funding.
Company details
Campfire was founded in 2000 and is based in Ann Arbor, United States. Operations focus on the automotive sector, where a marketing management solution is provided. Data insights are delivered on cost, price, volume, capacity, timing, and profit metrics. Plans are created, analyzed, and modified; scenarios are run; portfolios are optimized; and business profits are managed.
- Headquarters Ann Arbor, United States
- Employees 39
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website cfi2.com
- Social LinkedIn
- Acquired by Invictus Growth (Sep 2024)
- Legal Name Campfire Interactive, Inc.
- InvestorsRKCA
& 1 more
- Employee Count39
- Acquired byInvictus Growth
(Sep 2024)
Products & Services of CFI2
CFI2 offers a comprehensive portfolio of products and services, including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management.
Tool for forecasting sales opportunities and managing business data.
System for handling quotes from creation to execution efficiently.
Platform for tracking projects and resolving issues in operations.
Funding Insights of CFI2
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of CFI2 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | Seed | – | RKCA | – |
2 investors in total: 2 institutional.
Investors in CFI2
CFI2 has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include RKCA and Invictus Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Invictus Growth Partners is focused on empowering technology companies. | 2019 | invictusgrowth.com | San Mateo, United States | |
M&A focused investment banking firm | 1986 | rkca.com | Cincinnati, United States |
Investor details for CFI2
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of CFI2
25 people are tracked at CFI2 (16 in leadership, 9 in team); the tracked headcount is 39.
| Name | Role | Group |
|---|---|---|
Priya Bharadwaj | Director, Technology And Product Innovation | Leadership |
Pradeep Seneviratne | President & CEO | Leadership |
Saravanan Arunachalam | Senior Director Of IT | Leadership |
Susitha Samaraweera | Senior Director – Software Development (om & SF Business Unit) | Leadership |
Dennis Deuberry | Chief Financial Officer | Leadership |
Kelly Lesko | Director Of Talent And Human Resources | Leadership |
Dan Stoll | Director Of Forecasting And Market Share Applications | Leadership |
Mukul Mehta | VP Technical Planning | Leadership |
Jason Versical | Vice President Of Business Transformation & Corporate Strategy | Leadership |
Alli Samy | Business Solution And Quality Assurance- Director | Leadership |
Ed Wagner | Director Of Database Operations | Leadership |
Andy Hunt | Executive Vice President Of Sales | Leadership |
Brad Schechter | Vice President, Marketing Operations | Leadership |
Karthikeyan Krishnan | Director Of Software Architecture | Leadership |
Scott Whetter | Vice President Sales & Strategy, Automotive | Leadership |
Mike Stanczak | Vice President Of Customer Operations & Success | Leadership |
Neelima Alokam | QA Specialist | Team |
Ly Tran | Sr. Quality Assurance Analyst | Team |
Natalie Licht | Project Manager | Team |
Pankaj Tirpude | Backend Developer - Senior | Team |
5 more people are available in the full profile.
Complete people profiles for CFI2
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of CFI2
3 dated milestones of CFI2 across 24 years, from founding to its latest funding, stage changes and deals.
- Founded CFI2 is founded.
- Funding First funding round.
- Exit Acquired by Invictus Growth.
Competitors of CFI2
CFI2 has 3 listed competitors in our database, 3 of them funded. They include Reynolds and Reynolds, Outreach and Upstart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reyrey.com | 1866 | Dayton, United States | $24.8M | Software and services for automotive dealership retailing are provided. | ||
| outreach.io | 2014 | Seattle, United States | $489.09M | 1,023 | Sales execution platform provided to streamline strategies and engage customers. | |
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. |
Detailed competitors of CFI2
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of CFI2
The website of CFI2 (cfi2.com) receives about 3.5K visits a month.
- Monthly visits3.5K
▲ 126.5% vs previous month
Top companies in Sales Force Automation
3 companies that operate in the same segment as CFI2 (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Cfi2
Complete news archive for CFI2
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Frequently Asked Questions about CFI2
CFI2 was founded in 2000 and raised its 1st funding round 20 years after it was founded.
CFI2 is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.
CFI2 has 39 employees.
Campfire was founded in 2000 and is based in Ann Arbor, United States. Operations focus on the automotive sector, where a marketing management solution is provided. Data insights are delivered on cost, price, volume, capacity, timing, and profit metrics. Plans are created, analyzed, and modified; scenarios are run; portfolios are optimized; and business profits are managed.
CFI2's top competitors include Upstart, Outreach and Reynolds and Reynolds.
CFI2 offers Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management.
CFI2 has 2 investors. Key investors include RKCA, and Invictus Growth Partners.
CFI2 operates through Campfire Interactive, Inc..
Yes. CFI2 was acquired by Invictus Growth in September 2024.