CFI2

Ann Arbor, United States Founded: 2000 • Age: 26 yrs Acquired By Invictus Growth
Marketing management solutions are offered for the automotive industry.
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About CFI2

CFI2 is a company based in Ann Arbor (United States) founded in 2000 was acquired by Invictus Growth in September 2024.. The company has 39 employees as of December 31, 2022. CFI2 offers products and services including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management. CFI2 operates in a competitive market with competitors including Reynolds and Reynolds, Outreach, Upstart, CDK Global and Tekion, among others.

  • Headquarter Ann Arbor, United States
  • Employees 39 as on 31 Dec, 2022
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Campfire Interactive, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    RKCA

    & 1 more

  • Employee Count
    39

    as on Dec 31, 2022

  • Acquired by
    Invictus Growth

    (Sep 24, 2024)

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Products & Services of CFI2

CFI2 offers a comprehensive portfolio of products and services, including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for forecasting sales opportunities and managing business data.

System for handling quotes from creation to execution efficiently.

Platform for tracking projects and resolving issues in operations.

People of CFI2
Headcount 10-50
Employee Profiles 25
Employee Profiles
People
Pradeep Seneviratne
President & CEO
People
Ly Tran
Sr. Quality Assurance Analyst
People
Natalie Licht
Project Manager
People
Saravanan Arunachalam
Senior Director Of IT

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Funding Insights of CFI2

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2020 Amount Seed - CFI2 Valuation RKCA
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in CFI2

CFI2 has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include RKCA and Invictus Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Invictus Growth Partners is focused on empowering technology companies.
Founded Year Domain Location
M&A focused investment banking firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by CFI2

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - CFI2

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Cfi2 Comparisons

Employees
+
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Competitors of CFI2

CFI2 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reynolds and Reynolds, Outreach, Upstart, CDK Global and Tekion, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software and services for automotive dealership retailing are provided.
domain founded_year HQ Location
Sales execution platform provided to streamline strategies and engage customers.
domain founded_year HQ Location
Diversified loans are provided via an AI-enabled online marketplace.
domain founded_year HQ Location
Cloud-driven management systems for auto dealerships are provided.
domain founded_year HQ Location
AI and cloud-driven systems for auto dealership management are provided.
domain founded_year HQ Location
Digital marketing solutions are provided for auto dealerships.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about CFI2

When was CFI2 founded?

CFI2 was founded in 2000 and raised its 1st funding round 20 years after it was founded.

Where is CFI2 located?

CFI2 is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.

How many employees does CFI2 have?

As of Dec 31, 2022, the latest employee count at CFI2 is 39.

What does CFI2 do?

Campfire was founded in 2000 and is based in Ann Arbor, United States. Operations focus on the automotive sector, where a marketing management solution is provided. Data insights are delivered on cost, price, volume, capacity, timing, and profit metrics. Plans are created, analyzed, and modified; scenarios are run; portfolios are optimized; and business profits are managed.

Who are the top competitors of CFI2?

CFI2's top competitors include Upstart, Outreach and Reynolds and Reynolds.

What products or services does CFI2 offer?

CFI2 offers Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management.

Who are CFI2's investors?

CFI2 has 2 investors. Key investors include RKCA, and Invictus Growth Partners.

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