CFI2

Ann Arbor, United States Founded: 2000 • Age: 26 yrs Acquired By Invictus Growth
Marketing management solutions are offered for the automotive industry.
Annual revenue - Latest available
Total funding - 1 rounds
Employees 39 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About CFI2

CFI2 is a company based in Ann Arbor (United States) founded in 2000 was acquired by Invictus Growth in September 2024. The company has 39 employees as of December 31, 2022. CFI2 offers products and services including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management. CFI2 operates in a competitive market with competitors including Reynolds and Reynolds, Outreach, Upstart, CDK Global and Tekion, among others.

  • Headquarter Ann Arbor, United States
  • Employees 39 as on 31 Dec, 2022
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Campfire Interactive, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
    RKCA

    & 1 more

  • Employee Count
    39

    as on Dec 31, 2022

  • Acquired by
    Invictus Growth

    (Sep 24, 2024)

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Products & Services of CFI2

CFI2 offers a comprehensive portfolio of products and services, including Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management.

Product name locked
Category locked
Primary

Tool for forecasting sales opportunities and managing business data.

Product name locked
Category locked
Locked

System for handling quotes from creation to execution efficiently.

Product name locked
Category locked
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Platform for tracking projects and resolving issues in operations.

People of CFI2

Headcount 10-50
Employee Profiles 25
Employee Profiles
People
Pradeep Seneviratne
President & CEO
People
Ly Tran
Sr. Quality Assurance Analyst
People
Natalie Licht
Project Manager
People
Saravanan Arunachalam
Senior Director Of IT

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Funding Insights of CFI2

Investors in CFI2

CFI2 has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include RKCA and Invictus Growth Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Invictus Growth Partners is focused on empowering technology companies.
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M&A focused investment banking firm
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Investor details for CFI2

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by CFI2

Investments
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Investment portfolio details for CFI2

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  • Transaction dates
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Financial Statements - CFI2

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Detailed financials for CFI2

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Cfi2 Comparisons

CFI2 Primary company
Description
Marketing management solutions are offered for the automotiv...
Location
Ann Arbor, United States
Founded Year
2000
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
39
As of 2022
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Peer comparison for CFI2

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Competitors of CFI2

CFI2 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reynolds and Reynolds, Outreach, Upstart, CDK Global and Tekion, among others.

Company Name Domain Founded year HQ Location Description
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Software and services for automotive dealership retailing are provided.
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Sales execution platform provided to streamline strategies and engage customers.
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Diversified loans are provided via an AI-enabled online marketplace.
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Cloud-driven management systems for auto dealerships are provided.
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AI and cloud-driven systems for auto dealership management are provided.
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Digital marketing solutions are provided for auto dealerships.
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Detailed competitors of CFI2

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Latest news on Cfi2

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Complete news archive for CFI2

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Frequently Asked Questions about CFI2

CFI2 was founded in 2000 and raised its 1st funding round 20 years after it was founded.

CFI2 is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.

As of Dec 31, 2022, the latest employee count at CFI2 is 39.

Campfire was founded in 2000 and is based in Ann Arbor, United States. Operations focus on the automotive sector, where a marketing management solution is provided. Data insights are delivered on cost, price, volume, capacity, timing, and profit metrics. Plans are created, analyzed, and modified; scenarios are run; portfolios are optimized; and business profits are managed.

CFI2's top competitors include Upstart, Outreach and Reynolds and Reynolds.

CFI2 offers Opportunity Management, Quote Life Cycle Management, and Program, Project & Issues Management.

CFI2 has 2 investors. Key investors include RKCA, and Invictus Growth Partners.

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