About Contents
Contents is a Technology company based in Milano (Italy) founded in 2017 by Massimiliano Squillace, and was acquired by Entire Digital in June 2020. Contents has raised $31 million across 3 funding rounds from investors including Azimut Group, Synergo Capital and Entire Digital. Contents has completed 4 acquisitions, including Balio, Scribeur and Scribox. Its chief executive is Massimiliano Squillace. Its website contents.com draws about 50 thousand monthly visits. Contents offers products and services including Contents Platform and AI Integrated CMS. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Creation. Its legal entity is Contents SpA. Its competitors include Anyword, Novus, Draft, TextCortex and Writecream and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Developer of an AI-based content-writing platform. It leverages AI technology to produce multilingual content including blogs, SEOs, ads, articles, and descriptions. It mainly caters to e-commerce websites, publishers, and web agencies.
- Headquarters Milano, Italy
- Founders Massimiliano Squillace
- Stage Acquired
- SectorsTechnology
- Website category Jobs and Career · Jobs and Employment
- Email••••••••
- Website contents.com
- Social LinkedIn Facebook
- Acquired by Entire Digital (Jun 2020)
- Legal Name Contents Spa
- Total Equity Funding$31M (USD)
in 3 rounds
- Latest Funding Round$7M (USD), Series B
Feb 2026
- InvestorsAzimut Group
& 8 more
- Investments & AcquisitionsBalio
& 3 more
- Acquired byEntire Digital
(Jun 2020)
Products & Services of Contents
Contents offers a comprehensive portfolio of products and services, including Contents Platform and AI Integrated CMS.
Platform for AI-driven content generation and orchestration at scale.
Tool for creating hyper-personalized content with brand consistency.
Funding Insights of Contents
Contents has successfully raised a total of $31M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31M
- Total Rounds 3
- Last Round Series B — $7M
- First Round $6M
(Mar 2021)
- Investors Count 8
All 3 funding rounds of Contents with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $7M | Series B | – | Qatar Development Bank | |
| Jan 2024 | $18M | Series B | – | Alkemia Capital | |
| Mar 2021 | $6M | Series A | – | Synergo Capital |
9 investors in total: 7 institutional and 2 angel.
Investors in Contents
Contents has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Azimut Group, Synergo Capital and Entire Digital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage enterprise technology companies are targeted for investment. | – | trventures.com | Toronto, Canada | |
Alkemia Capital is engaged in managing investment funds for company growth. | – | alkemiacapital.com | Padova, Italy | |
Private equity investments are directed toward Italian tech sectors. | 2004 | synergo.capital | Milan, Italy | |
Startups are supported via VC and AI investments. | – | bheroes.it | Milano, Italy | |
Azimut Group is engaged in asset and wealth management services. | 1989 | azimut-group.com | Milan, Italy | |
- | – | qdb.qa | - | |
FC Fabio Cannavale | - | – | unknown_4b5f7b1ab4ef466d9 | - |
AC Alberto Chalon | - | – | unknown_eee818c52b654bc99 | - |
Digital aggregation platform | 2016 | entiredigital.com | Milan, Italy |
Investor details for Contents
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Contents
14 people are tracked at Contents (3 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Massimiliano Squillace | Founder & CEO | Leadership |
Salvatore Guddemi | CFO & COO | Leadership |
Giada Grimaldi | Head Of Tech Customer Success | Leadership |
Daniele Orlandi | Content Manager, SEO Specialist e Social Media Manager | Team |
Mark Lawtie | Content Editor / Proofreader / Translator (Spanish to English) | Team |
Maria Novella Fabbri | Redattrice Web | Team |
Leandro Leme | SEO Content Writer | Team |
Francesca Iodice | Content editor | Team |
Tatiana Chiara Arini | Content Editor - Translator | Team |
Mahwish Talib | Content Writer | Team |
Izabela Diana Ihnatiuc | Web Content Writer | Team |
elena mascia | web writer | Team |
Alexandre Silva | Editor, Proofreader, Translator Specialist | Team |
Vera Monti | Giornalista web | Team |
Complete people profiles for Contents
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Contents
Contents has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Balio, Scribeur and Scribox.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Financial education is delivered through an online platform. | balio.app | Barcelona, Spain | 2019 | Jul 2026 | •••• | |
AI powered content generation platform | zulla.it | Milan, Italy | 2022 | Jul 2024 | •••• | |
AI and SaaS-based SEO-content generation solutions for marketing | scribox.it | Udine, Italy | 2012 | May 2023 | •••• | |
Content marketing, SEO, and web writing services are provided. | scribeur.com | Grenoble, France | 2012 | Apr 2023 | •••• |
Complete acquisition details for Contents
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Contents
8 dated milestones of Contents across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Contents is founded.
- Exit Acquired by Entire Digital.
- Funding First funding round of $6.0M.
- Acquisition Acquires Scribeur.
- Acquisition Acquires Scribox.
- Acquisition Acquires Zulla.
- Funding Latest funding round, Series B, of $7.0M.
- Acquisition Acquires Balio.
Competitors of Contents
Contents has 7 listed competitors in our database, 5 of them funded. They include Anyword, Novus, Draft, TextCortex and Writecream, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| anyword.com | 2013 | United States | $30.1M | – | Cloud-based AI platform for copywriting and marketing content is offered. | |
| novusasi.com | 2020 | Boston, United States | $4.75M | – | Novus is recognized for providing agentic AI frameworks for enterprises. | |
| draft.co | 2017 | Canada | $9.13M | – | On-demand content writing solutions are facilitated via a digital platform. | |
| textcortex.com | 2020 | Berlin, Germany | $1.2M | – | Cloud based copywriting solution provider | |
| writecream.com | 2021 | Delhi, India | – | – | AI platform generates articles, ads, voice-overs, and emails for marketers quickly. | |
| creaitor.ai | 2022 | Luzerne, United States | $575,000 | – | AI-driven content creation and SEO optimization tools are provided. | |
| mywordai.com | 2023 | Uyo, Nigeria | – | – | AI-powered app for generating research topics and assisting academic writing. |
Detailed competitors of Contents
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Contents
The website of Contents (contents.com) receives about 49.7K visits a month and ranks #627,253 among all websites worldwide, #9,944 in Jobs and Employment.
- Monthly visits49.7K
- Unique visitors21.4K
per month
- Global rank#627,253
among all websites
- Category rank#9,944
Jobs and Career · Jobs and Employment
- Bounce rate37%
- Pages per visit2.2
- Average visit40 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Contents. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| find-job.net | 100% | – | #12,062,169 | View details | |
| peppercontent.io | 88% | 39.3K | #768,233 | View details | |
| jobstreet.vn | 88% | – | #5,857,532 | View details | |
| globalization-partners.com | 57% | 513.9K | #130,172 | View details | |
| seocontent.ai | 31% | 7.4K | #2,920,501 | View details |
Top companies in MarketingTech
10 companies that operate in the same segment as Contents (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Contents
Complete news archive for Contents
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Contents
Contents was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Contents is headquartered in Milano, Italy.
Massimiliano Squillace is the current CEO of Contents. They have also founded this company.
Contents is a funded company, having raised a total of $31M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Mar 2021.
Developer of an AI-based content-writing platform. It leverages AI technology to produce multilingual content including blogs, SEOs, ads, articles, and descriptions. It mainly caters to e-commerce websites, publishers, and web agencies.
Contents's top competitors include Novus, Anyword and TextCortex.
Contents offers Contents Platform and AI Integrated CMS.
Contents has 9 investors. Key investors include Azimut Group, Synergo Capital, Entire Digital, Thomson Reuters Ventures, and Alkemia Capital.
Contents operates through Contents Spa.
Yes. Contents was acquired by Entire Digital in June 2020.