About Decide
Decide is a Media & Entertainment company based in St. Louis (United States) founded in 2008 by Gabe Lozano. It operates as a cookieless advertising platform is provided for privacy-focused ad decisions. It operates on a Advertising Model model. Decide has raised $18.75 million across 3 funding rounds from investors including Cultivation Capital and Capital Innovators. The company has 66 employees. Its chief executive is Ryan Allen. Its website decide.co draws about 13 thousand monthly visits. Decide offers products and services including Performance Advertising. Its focus areas include Media, Advertising and Digital Advertising. Its legal entity is DECIDE TECHNOLOGIES INC. Its competitors include Roqad, Anonymised and Adsviu; 1 of its 3 listed competitors has raised funding.
Company details
Decide is focused on delivering performance advertising solutions. The company operates within the digital marketing sector, providing targeted advertising services to enhance client visibility and engagement. Solutions are tailored to meet specific marketing goals across various industries.
- Total Equity Funding$18.75M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Series B
Dec 2014
- InvestorsCultivation Capital
& 1 more
- Employee Count66
Products & Services of Decide
Decide offers a comprehensive portfolio of products and services, including Performance Advertising.
Performance advertising services are provided for targeted marketing.
Funding Insights of Decide
Decide has successfully raised a total of $18.75M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.75M
- Total Rounds 3
- Last Round Series B — $10M
- First Round $750,000
(Jan 2012)
- Investors Count 2
All 3 funding rounds of Decide with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2014 | $10M | Series B | – | Cultivation Capital | – |
| Mar 2013 | $8M | Series A | – | – | – |
| Jan 2012 | $750,000 | Angel Round | – | – |
2 investors in total: 2 institutional.
Investors in Decide
Decide has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Cultivation Capital and Capital Innovators.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | cultivationcapital.com | - | |
- | – | capitalinnovators.com | - |
Investor details for Decide
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People of Decide
8 people are tracked at Decide (6 in leadership, 2 in team); the tracked headcount is 66.
| Name | Role | Group |
|---|---|---|
Gabe Lozano | Co-Founder | Leadership |
Ryan Allen | CEO | Leadership |
Mouna Apperson | Chief Data Scientist | Leadership |
Perrin Westrich | CTO | Leadership |
Emily Adair | VP Of People | Leadership |
Yunsi Yang | Director, Data Analysts | Leadership |
Preston Skupinski | Principal Engineer | Team |
Maria Xin | Senior Human Resources Operations Manager (Global) | Team |
Complete people profiles for Decide
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Timeline of Decide
3 dated milestones of Decide across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Decide is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Series B, of $10.0M.
Competitors of Decide
Decide has 3 listed competitors in our database, 1 of them funded. They include Roqad, Anonymised and Adsviu, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| roq.ad | 2014 | Berlin, Germany | $7M | 16 | GDPR-compliant identity solutions are provided for digital advertising. | |
| anonymised.io | 2019 | London, United Kingdom | – | 2 | Provides ID-less data for audience targeting and measurement in advertising industry. | |
| adsviu.com | 2022 | Madrid, Spain | – | – | Provides an AI-based platform for advertising using image recognition technology. |
Detailed competitors of Decide
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Web traffic of Decide
The website of Decide (decide.co) receives about 12.9K visits a month.
- Monthly visits12.9K
▲ 11.3% vs previous month
Websites whose visitors overlap most with Decide. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
quizscape.com | quizscape.com | 100% | – | #438,539 | – |
| cnn.com | 80% | 494.3M | #131 | View details | |
pastfactory.com | pastfactory.com | 77% | – | #768,012 | – |
| nytimes.com | 75% | 695.1M | #71 | View details | |
| bbc.com | 72% | 547.1M | #107 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Decide
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- 6 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Decide (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Decide
Complete news archive for Decide
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Frequently Asked Questions about Decide
Decide was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Decide is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Ryan Allen is the current CEO of Decide.
Decide is a funded company, having raised a total of $18.75M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $750K, raised on Jan 2012.
Decide has 66 employees.
Decide is focused on delivering performance advertising solutions. The company operates within the digital marketing sector, providing targeted advertising services to enhance client visibility and engagement. Solutions are tailored to meet specific marketing goals across various industries.
Decide's top competitors include Roqad, Anonymised and Adsviu.
Decide offers Performance Advertising.
Decide has 2 investors. Key investors include Cultivation Capital, and Capital Innovators.
Decide operates through Decide Technologies Inc..