Fielo

San Francisco, United States Founded: 2010 • Age: 16 yrs
Loyalty programs for channel partners are created and optimized.

About Fielo

Fielo is a Technology company based in San Francisco (United States) founded in 2010 by Sanjay Agarwal. Loyalty programs for channel partners are created and optimized. Fielo has raised $7 million across 2 funding rounds from investors including Lorinvest, Confrapar Investimentos and The Riverside Company. Fielo has completed 1 acquisition, including Gage. Its chief executive, as recorded, is Sanjay Agarwal. Fielo offers products and services including Incentives & Loyalty, Rebates, Learning, Digital Asset Hub, and Comms Center. Its focus areas include Enterprise Applications, Sales Force Automation, Channel Sales Management and Loyalty. Its competitors include Wiser, Vistex and Zomentum; 3 of its 3 listed competitors have raised funding.

Company details

Fielo is a platform for businesses to create, manage and optimize loyalty programs across their channel partners. Users can create custom loyalty programs based on various criteria such as sales volume, location, product real-time behaviour. Users can also create customizable member portals with personalized content and member status. Other features include gamification and integration with third-party loyalty catalogues. Notable clients include Unitrends and HTP.

Operational Areas
Key Metrics
  • Total Equity Funding
    $7M (USD)

    in 2 rounds

  • Investors
    Lorinvest

    & 2 more

  • Investments & Acquisitions

Products & Services of Fielo

Fielo offers a comprehensive portfolio of products and services, including Incentives & Loyalty, Rebates, Learning, Digital Asset Hub, and Comms Center.

Incentives & Loyalty
Loyalty Management

Platform for rewards and loyalty programs to engage customers.

Rebates
Financial Incentives

System for managing rebates and promotions to boost sales.

Learning
Training Tools

Tools for providing targeted training to channel partners.

Digital Asset Hub
Content Management

Hub for sharing and localizing marketing assets easily.

Comms Center
Communication Platform

Center for unified communication and account planning.

Apps and channels of Fielo

its YouTube channel Fielo has 42 subscribers and 30 videos.

Fielo
YouTube 42 subscribers 30 videos Science & Technology
Open channel

Videos from Fielo

The most watched videos on Fielo's YouTube channel, Fielo (42 subscribers). Click a video to play it here.

Fielo’s Distributed Marketing Customization Solution
553 views
Fielo is Loyalty/Incentives Made Simple
512 views
Fielo Quickstart incentive solution for the Tech industry
338 views
How to incentivize channel partner engagement
334 views

More on Fielo.

Funding Insights of Fielo

Fielo has successfully raised a total of $7M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $7M
  • Total Rounds 2
  • First Round $7M

    (Nov 2019)

  • Investors Count 3

All 2 funding rounds of Fielo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2021Series A––
Nov 2019$7MSeries A–Lorinvest, Confrapar
–
Valuation history

3 investors in total: 3 institutional.

Investors in Fielo

Fielo has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Lorinvest, Confrapar Investimentos and The Riverside Company.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Confrapar Investimentos is focused on technology-driven companies in Latin America.
confrapar.com.brBrazil
Private equity and debt are provided to middle market companies.
riversidecompany.com
Manages investments in shipping, logistics, and sustainable development sectors.
2009lorinvest.comBotafogo, Brazil
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Investor details for Fielo

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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People of Fielo

12 people are tracked at Fielo (4 in leadership, 8 in team).

NameRoleGroup
Sanjay Agarwal
Founder & CEOLeadership
Brad Baumann
COOLeadership
Husseni Rasiwala-Yali
Vice PresidentLeadership
Vinicius Aguiari
Head Of MarketingLeadership
Felipe Rubiño
Senior Software DeveloperTeam
Anna Sophie Gross
Content AnalystTeam
Cristian Zaltrón
CSM Customer Success ManagerTeam
Tiago Leal
Principal Software ArchitectTeam
Daiane Rodrigues Kopanakis
Human Resources CoordinatorTeam
Bijoy Raghavan
Lead/Senior Software DeveloperTeam
Leandro Pereira
Lead Information Technology SpecialistTeam
Wilson Sá neto
Salesforce Developer SeniorTeam
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Complete people profiles for Fielo

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Investments & Acquisitions by Fielo

Fielo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Gage.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Provider of web design, content & social media marketing, brand and PR services
gage.comMinneapolis, United States1992Oct 2021••••
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Complete acquisition details for Fielo

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  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Fielo

4 dated milestones of Fielo across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Fielo is founded.
  2. Funding First funding round of $7.0M.
  3. Funding Latest funding round, Series A,.
  4. Acquisition Acquires Gage.

Competitors of Fielo

Fielo has 3 listed competitors in our database, 3 of them funded. They include Wiser, Vistex and Zomentum.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
wiser.com2012San Mateo, United States$10.95M156
Price intelligence and optimization software is provided for e-commerce retailers.
vistex.com1999Hoffman Estates, United States$105M386
Channel management solutions are delivered via an integrated platform.
zomentum.com2018San Francisco, United States$17.1M39
Sales process management software is offered via Zomentum's platform.
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Detailed competitors of Fielo

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Verified entity values are shown only after access is granted.

Web traffic of Fielo

The website of Fielo (fielo.com) receives about 3.1K visits a month.

  • Monthly visits
    3.1K

    ▼ 1.8% vs previous month

Top companies in Sales Force Automation

3 companies that operate in the same segment as Fielo (Sales Force Automation) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Contact databases and sales intelligence are supplied to businesses.
2000Vancouver, Washington, United StatesUSD 32 MUSD 1.25 B3,510
Sales prospecting and engagement tools are offered to enterprises.
2011Atlanta, Georgia, United StatesUSD 246.48 M1,121
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Related news about Fielo

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Complete news archive for Fielo

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Frequently Asked Questions about Fielo

Fielo was founded in 2010 and raised its 1st funding round 9 years after it was founded.

Fielo is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Sanjay Agarwal is the CEO of Fielo, as recorded in our data. They have also founded this company.

Fielo is a funded company, having raised a total of $7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Nov 2019.

Fielo is a platform for businesses to create, manage and optimize loyalty programs across their channel partners. Users can create custom loyalty programs based on various criteria such as sales volume, location, product real-time behaviour. Users can also create customizable member portals with personalized content and member status. Other features include gamification and integration with third-party loyalty catalogues. Notable clients include Unitrends and HTP.

Fielo's top competitors include Wiser, Zomentum and Vistex.

Fielo offers Incentives & Loyalty, Rebates, Learning, Digital Asset Hub, and Comms Center.

Fielo has made 1 acquisition, including Gage.

Fielo has 3 investors. Key investors include Lorinvest, Confrapar Investimentos, and The Riverside Company.

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