About FinFit
FinFit is a Financial Services company based in Virginia Beach (United States) founded in 2008. It operates as a financial wellness solutions are provided to support employee financial health. It operates on a FinTech and Subscription Services model. FinFit has raised $23 million across 3 funding rounds from investors including Ares Management, Galaxy and Bison Capital. The company has 33 employees. Its chief executive is George Skakel. Its website finfit.com draws about 65 thousand monthly visits. FinFit offers products and services including FinFit SafetyNet, Emergency Savings, Emergency Credit, and Personal Loan. Its focus areas include Consumer Finance and Personal Finance Solutions. Its legal entity is FinFit Ops, LLC. Its competitors include Upstart, Upgrade, Laurel Road, Tala and LendKey Technologies and 2 more; 6 of its 7 listed competitors have raised funding.
Company details
Financial wellness programs are offered by FinFit to enhance employee financial stability. Solutions include the FinFit SafetyNet platform, which integrates emergency savings, credit access, and personal loans. These services are designed to assist employees in managing unexpected expenses, reducing debt, and avoiding high-cost borrowing options. The company targets employers and employees across various sectors, focusing on those living paycheck to paycheck. Measurable impacts are achieved in employee retention, productivity, and financial stress reduction. Partnerships with employers from small businesses to enterprises are established to deliver tailored financial tools and resources.
- Headquarters Virginia Beach, United States
- Employees 33
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Phone•••• ••••
- Website finfit.com
- Social LinkedIn X Facebook
- Legal Name Finfit Ops, Llc
- Total Equity Funding$23M (USD)
in 3 rounds
- Latest Funding Round$7M (USD), Series B
Jul 2019
- InvestorsAres Management
& 2 more
- Employee Count33
Products & Services of FinFit
FinFit offers a comprehensive portfolio of products and services, including FinFit SafetyNet, Emergency Savings, Emergency Credit, and Personal Loan.
A platform combining savings and credit for employees.
Automatic savings directly from employee paycheck are enabled.
Funds are provided for unexpected employee financial needs.
Loans are offered to manage debt at lower rates.
Funding Insights of FinFit
FinFit has successfully raised a total of $23M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in July 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23M
- Total Rounds 3
- Last Round Series B — $7M
- First Round $16M
(Dec 2016)
- Investors Count 3
All 3 funding rounds of FinFit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | $7M | Series B | – | Galaxy | |
| Mar 2018 | $35M | Debt – Conventional | – | – | |
| Dec 2016 | $16M | Series A | – | Bison Capital | – |
3 investors in total: 3 institutional.
Investors in FinFit
FinFit has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Ares Management, Galaxy and Bison Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted through private equity investments by the firm. | 2001 | bisoncapital.com | Santa Monica, United States | |
Alternative asset investment management firm | 1997 | aresmgmt.com | Los Angeles, United States | |
Galaxy is recognized as a leader in digital assets and data center infrastructure. | 2018 | galaxy.com | New York, United States |
Investor details for FinFit
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People of FinFit
21 people are tracked at FinFit (13 in leadership, 8 in team); the tracked headcount is 33.
| Name | Role | Group |
|---|---|---|
George Skakel | CEO | Leadership |
Nathan R. Herr | Managing Director | Leadership |
Asesh Sarkar | President and Co-founder (US) | Leadership |
David Hockstad | Director Of Credit Underwriting And Portfolio Analytics | Leadership |
Jim Durkin | Executive Vice President | Leadership |
Matthew Fahy | Chief Financial Officer | Leadership |
Paul Grosch | Chief Technology Officer | Leadership |
Christopher J. Buck | Director of Technology | Leadership |
Brooke Saunders, SPHR, SHRM-SCP, CEBS | Director of Human Resources | Leadership |
Laura Reinders | Director Of Marketing | Leadership |
Randy French | Director Of Engineering | Leadership |
Kristen Stringer | Chief Banking and Credit Officer | Leadership |
Emily T Elliott | Regional Director Business Development | Leadership |
Jennifer Baronian | Senior Accountant | Team |
Sonya Ratcliff | Collections Manager | Team |
Anthony Campbell | Software Architect | Team |
Milton Molina, MBA | Senior Data Engineer | Team |
Rohit Nampelli | Software Developer | Team |
Jennifer Creech | SVP of Strategic Partnerships | Team |
Melanie Joyner | Certified IT Business Analyst Professional (cbap) | Team |
1 more people are available in the full profile.
Complete people profiles for FinFit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of FinFit
3 dated milestones of FinFit across 11 years, from founding to its latest funding, stage changes and deals.
- Founded FinFit is founded.
- Funding First funding round of $16.0M.
- Funding Latest funding round, Series B, of $7.0M.
Competitors of FinFit
FinFit has 7 listed competitors in our database, 6 of them funded. They include Upstart, Upgrade, Laurel Road, Tala and LendKey Technologies, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| upgrade.com | 2016 | San Francisco, United States | $750M | 1,221 | Consumer credit and banking products are offered to individuals. | |
| laurelroad.com | 2006 | New York, United States | $20M | – | Student loan refinancing, mortgages, and personal loans are offered online. | |
| tala.co | 2011 | Santa Monica, United States | $347.7M | 40 | Fintech services for credit, savings, and payments are delivered globally. | |
| lendkey.com | 2007 | New York, United States | $42.18M | 131 | Student & Home improvement loans online by local community lenders | |
| communityct.com | 2017 | New York, United States | $13.52M | – | A marketplace for loan transactions and business intelligence is operated. | |
| oppfi.com | 2009 | Chicago, United States | – | 465 | Consumer loans are provided via an online fintech marketplace. |
Detailed competitors of FinFit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of FinFit
The website of FinFit (finfit.com) receives about 64.5K visits a month and ranks #385,939 among all websites worldwide, #4,882 in Financial Planning and Management.
- Monthly visits64.5K
▼ 20.6% vs previous month
- Unique visitors23.7K
per month
- Global rank#385,939
among all websites
- Category rank#4,882
Finance · Financial Planning and Management
- Bounce rate47%
- Pages per visit3.4
- Average visit2 min 44 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with FinFit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
myfinfit.com | myfinfit.com | 100% | – | #241,506 | – |
| fairfinance.org.uk | 60% | 82.2K | #333,580 | View details | |
freescoreonline.com | freescoreonline.com | 55% | – | #91,927 | – |
| dominionpayroll.com | 55% | 8.9K | #2,531,002 | View details | |
payplan.com | payplan.com | 44% | – | #322,602 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for FinFit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Alternative Lending
10 companies that operate in the same segment as FinFit (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | 1,487 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – |
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Related news about Finfit
Complete news archive for FinFit
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Frequently Asked Questions about FinFit
FinFit was founded in 2008 and raised its 1st funding round 8 years after it was founded.
FinFit is headquartered in Virginia Beach, United States. It is registered at Virginia Beach, Virginia, United States.
George Skakel is the current CEO of FinFit.
FinFit is a funded company, having raised a total of $23M across 3 funding rounds to date. The company's 1st funding round was a Series A of $16M, raised on Dec 2016.
FinFit has 33 employees.
Financial wellness programs are offered by FinFit to enhance employee financial stability. Solutions include the FinFit SafetyNet platform, which integrates emergency savings, credit access, and personal loans. These services are designed to assist employees in managing unexpected expenses, reducing debt, and avoiding high-cost borrowing options. The company targets employers and employees across various sectors, focusing on those living paycheck to paycheck. Measurable impacts are achieved in employee retention, productivity, and financial stress reduction. Partnerships with employers from small businesses to enterprises are established to deliver tailored financial tools and resources.
FinFit's top competitors include Upstart, Upgrade and Laurel Road.
FinFit offers FinFit SafetyNet, Emergency Savings, Emergency Credit, and Personal Loan.
FinFit has 3 investors. Key investors include Ares Management, Galaxy, and Bison Capital.
FinFit operates through Finfit Ops, Llc.