First Insight

Warrendale, United States Founded: 2007 • Age: 19 yrs
SaaS and AI based platform that provides insights into expected product performance
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About First Insight

First Insight is a company based in Warrendale (United States) founded in 2007 by Greg Petro.. First Insight has raised $21.93 million across 4 funding rounds from investors including Updata Partners and Adams Capital Management. The company has 34 employees as of April 01, 2024. First Insight has completed 1 acquisition, including SnapRetail. First Insight offers products and services including AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning. First Insight operates in a competitive market with competitors including Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.

  • Headquarter Warrendale, United States
  • Employees 34 as on 01 Apr, 2024
  • Founders Greg Petro
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Firstinsight Technologies India Private Limited
  • Date of Incorporation 09 Oct, 2017
  • Jurisdiction Chennai, Tamil Nadu, India
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Retail → Fashion & Retail Innovation
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
    $672.8 K (USD)
    24.45
    as on Mar 31, 2022
  • Net Profit
    $78.04 K (USD)
    49.1
    as on Mar 31, 2022
  • EBITDA
    $121.1 K (USD)
    27.07
    as on Mar 31, 2022
  • Total Equity Funding
    $21.93 M (USD)

    in 4 rounds

  • Latest Funding Round
    $14 M (USD), Series B

    Mar 05, 2015

  • Investors
  • Employee Count
    34

    as on Apr 01, 2024

  • Investments & Acquisitions
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Products & Services of First Insight

First Insight offers a comprehensive portfolio of products and services, including AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for predictive retail decision-making and consumer insights

Tools for forecasting sales and analyzing trends

Software to optimize prices and promotions for margins

System for inventory optimization and allocation

People of First Insight
Headcount 50-200
Employee Profiles 23
Employee Profiles
People
Greg Petro
CEO
People
Jilly O'Donnell
Insight Specialist
People
Aniket P.
Operations Associate
People
Diana S
HR & Admin Manager

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Funding Insights of First Insight

First Insight has successfully raised a total of $21.93M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $14 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $14.0M
  • First Round

    (01 Jun 2008)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2015 Amount Series B - First Insight Valuation Updata Partners
Feb, 2014 Amount Series B - First Insight Valuation Adams Capital Management
Nov, 2012 Amount Series A - First Insight Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in First Insight

First Insight has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Updata Partners and Adams Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity investments are directed toward multiple sectors.
Founded Year Domain Location
Early-stage VC investments are made in US tech companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by First Insight

First Insight has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SnapRetail. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online marketing platform for local Retailers
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - First Insight

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

First Insight Comparisons

Employees
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Competitors of First Insight

First Insight operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer targeting and feedback management platform is utilized for insights.
domain founded_year HQ Location
AI-powered attention measurement and identity verification solutions are provided.
domain founded_year HQ Location
Customer analytics solutions are provided for brands and retailers.
domain founded_year HQ Location
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
domain founded_year HQ Location
Consumer intelligence data is analyzed via an online research platform.
domain founded_year HQ Location
Consumer insights are generated through AI-driven visual research tools.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on First Insight

Frequently Asked Questions about First Insight

When was First Insight founded?

First Insight was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Where is First Insight located?

First Insight is headquartered in Warrendale, United States. It is registered at Warrendale, Pennsylvania, United States.

Who is the current CEO of First Insight?

Greg Petro is the current CEO of First Insight. They have also founded this company.

Is First Insight a funded company?

First Insight is a funded company, having raised a total of $21.93M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4.28M, raised on Jun 01, 2008.

How many employees does First Insight have?

As of Apr 01, 2024, the latest employee count at First Insight is 34.

What is the annual revenue of First Insight?

Annual revenue of First Insight is $672.8K as on Mar 31, 2022.

What does First Insight do?

First Insight was founded in 2007 and is headquartered in Warrendale, United States. A SaaS and AI-based platform is operated to deliver insights on expected product performance and optimal pricing for new items lacking sales history. Consumer evaluations are gathered through gamification and crowdsourcing on a big data system, with predictive analytics used to filter and weight inputs for retailers and manufacturers in the retail sector.

Who are the top competitors of First Insight?

First Insight's top competitors include Earnest Analytics, Cint and Ai Palette.

What products or services does First Insight offer?

First Insight offers AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning.

How many acquisitions has First Insight made?

First Insight has made 1 acquisition, including SnapRetail.

Who are First Insight's investors?

First Insight has 2 investors. Key investors include Updata Partners, and Adams Capital Management.

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