About First Insight
First Insight is a Technology company based in Warrendale (United States) founded in 2007 by Greg Petro. SaaS and AI based platform that provides insights into expected product performance. It operates in the Technology and Retail sectors. First Insight has raised $21.93 million across 4 funding rounds from investors including Updata Partners and Adams Capital Management. The company has 34 employees. First Insight has completed 1 acquisition, including SnapRetail. Its chief executive, as recorded, is Greg Petro. Its website firstinsight.com draws about 182 thousand monthly visits. Its Indian entity Firstinsight Technologies India Private Limited reported revenue of ₹8.07 Cr. First Insight offers products and services including AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning. Its focus areas include Enterprise Applications, Customer Success Management, Customer Engagement and MarketingTech. Its competitors include Suzy, Circana and Earnest Analytics; 2 of its 3 listed competitors have raised funding.
Company details
First Insight was founded in 2007 and is headquartered in Warrendale, United States. A SaaS and AI-based platform is operated to deliver insights on expected product performance and optimal pricing for new items lacking sales history. Consumer evaluations are gathered through gamification and crowdsourcing on a big data system, with predictive analytics used to filter and weight inputs for retailers and manufacturers in the retail sector.
- Headquarters Warrendale, United States
- Employees 34
- Founders Greg Petro
- SectorsTechnologyRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website firstinsight.com
- Social LinkedIn X Facebook Instagram
- Legal Name Firstinsight Technologies India Private Limited
- Date of Incorporation 09 Oct, 2017
- Jurisdiction Chennai, Tamil Nadu, India
- Indian entity revenue₹8.07 Cr
FY 2025 · +6% YoY
- Indian entity net profit₹89.8 Lakh
FY 2025 · 11% margin
- Indian entity EBITDA₹1.42 Cr
FY 2025 · 18% margin
- Total Equity Funding$21.93M (USD)
in 4 rounds
- Latest Funding Round$14M (USD), Series B
Mar 2015
- InvestorsUpdata Partners
& 1 more
- Employee Count34
- Investments & Acquisitions
Associated legal entities of First Insight
First Insight operates through Firstinsight Technologies India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Firstinsight Technologies India Private Limited CIN U72900TN2017FTC118975 | Active | 09 Oct 2017 | Chennai, Tamil Nadu | ₹8.1 Cr | 34 | 2 | View details |
Products & Services of First Insight
First Insight offers a comprehensive portfolio of products and services, including AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning.
Platform for predictive retail decision-making and consumer insights
Tools for forecasting sales and analyzing trends
Software to optimize prices and promotions for margins
System for inventory optimization and allocation
Funding Insights of First Insight
First Insight has successfully raised a total of $21.93M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $14 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.93M
- Total Rounds 4
- Last Round Series B — $14M
- First Round $2.15M
(Jun 2008)
- Investors Count 2
All 4 funding rounds of First Insight with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $14M | Series B | – | Updata Partners | – |
| Feb 2014 | $1.5M | Series B | – | Adams Capital Management | – |
| Nov 2012 | $4.28M | Series A | – | – | – |
| Jun 2008 | $2.15M | Seed | – | Adams Capital Management | – |
2 investors in total: 2 institutional.
Investors in First Insight
First Insight has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Updata Partners and Adams Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1998 | updata.com | ||
Early-stage VC investments are made in US tech companies. | acm.com | Sewickley, United States |
Investor details for First Insight
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Board of directors of Firstinsight Technologies India Private Limited (First Insight)
Firstinsight Technologies India Private Limited is the primary company behind First Insight. The board of Firstinsight Technologies India Private Limited currently have 2 directors; the longest-serving is Mangala Prasad Anandan, appointed in 2017. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mangala Prasad Anandan DIN 02324896 | Director | 09 Oct 2017 | 9 yrs 1 mo | Firstinsight Technologies India Private Limited |
| Saseendran Gangesan DIN 02524002 | Director | 22 Jun 2022 | 4 yrs 4 mo | Firstinsight Technologies India Private Limited |
People of First Insight
23 people are tracked at First Insight (10 in leadership, 13 in team); the tracked headcount is 34.
| Name | Role | Group |
|---|---|---|
Greg Petro | Founder & CEO | Leadership |
Elana Meller | Vice President of Operations | Leadership |
👨🏻💻Adam Hosker | EMEA Sales Director | Leadership |
Francee Dellaria | Executive Assistant to the CEO | Leadership |
Nicholas Petro | Vice President Of Engineering | Leadership |
Tom Murray | Director of Product Management | Leadership |
Theresa Kirik | Executive Assistant To Chief Executive Officer | Leadership |
Mangal A. | Chief Technology Officer | Leadership |
Susan P. | Sr. Director Of Employee & Customer Training & Developmen | Leadership |
Pritha Natanasabapathy | Director of Product Development | Leadership |
Jilly O'Donnell | Insight Specialist | Team |
Aniket P. | Operations Associate | Team |
Diana S | HR & Admin Manager | Team |
Santhosh Sandy | Software Developer | Team |
Samrat Murugan | Test Engineer | Team |
Viki Zabala | SVP of Marketing | Team |
Peter Jeavons | Svp/gm, EMEA & APAC | Team |
Mustaq Shaik | Software Engineer | Team |
Dana Filyo | Contoller | Team |
Sre Nivedha | Test Engineer | Team |
3 more people are available in the full profile.
Complete people profiles for First Insight
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of First Insight
Figures of Firstinsight Technologies India Private Limited, the primary company behind First Insight, for FY 2025. Revenue was ₹8.07 Cr (+6% year on year). Net profit was ₹89.8 Lakh (11% margin). EBITDA was ₹1.42 Cr (18% margin). Revenue has grown at a compounded annual rate of +13% over three years and +11% over five years.
- ₹8.07 CrRevenue · FY 2025 · +6% YoY
- ₹89.8 LakhNet profit · 11% margin
- ₹1.42 CrEBITDA · 18% margin
- ₹10 LakhPaid-up capital
- 34Employees (provident fund records)
- +13%Revenue CAGR, 3 years
- +11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Firstinsight Technologies India Private Limited are on its company page.
Detailed financial statements for First Insight
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by First Insight
First Insight has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SnapRetail.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketing platform for local Retailers | snapretail.com | Pittsburg, United States | 2009 | Jan 2024 | •••• |
Complete acquisition details for First Insight
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Timeline of First Insight
4 dated milestones of First Insight across 17 years, from founding to its latest funding, stage changes and deals.
- Founded First Insight is founded.
- Funding First funding round of $2.1M.
- Funding Latest funding round, Series B, of $14.0M.
- Acquisition Acquires SnapRetail.
Competitors of First Insight
First Insight has 3 listed competitors in our database, 2 of them funded. They include Suzy, Circana and Earnest Analytics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| circana.com | 1979 | Chicago, United States | 6,400 | Customer analytics solutions are provided for brands and retailers. | ||
| earnestanalytics.com | 2012 | New York, United States | $33.5M | Consumer intelligence data is analyzed via an online research platform. |
Detailed competitors of First Insight
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Web traffic of First Insight
The website of First Insight (firstinsight.com) receives about 182.1K visits a month and ranks #195,306 among all websites worldwide, #10,296 in Fashion and Apparel.
- Monthly visits182.1K
▼ 24.8% vs previous month
- Unique visitors159.1K
per month
- Global rank#195,306
among all websites
- Category rank#10,296
Lifestyle · Fashion and Apparel
- Bounce rate55%
- Pages per visit2.0
- Average visit1 min 25 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with First Insight. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
about.hm.com | about.hm.com | 100% | – | ||
| theshelf.com | 99% | 23.8K | #1,260,537 | View details | |
| thefashionlaw.com | 99% | 680.7K | #374,277 | View details | |
| apparelresources.com | 79% | 91.9K | #454,833 | View details | |
| first-insight.com | 54% | 5.7K | #3,878,954 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for First Insight
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Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as First Insight (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about First Insight
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Frequently Asked Questions about First Insight
First Insight was founded in 2007 and raised its 1st funding round 1 year after it was founded.
First Insight is headquartered in Warrendale, United States. It is registered at Warrendale, Pennsylvania, United States.
Greg Petro is the CEO of First Insight, as recorded in our data. They have also founded this company.
First Insight is a funded company, having raised a total of $21.93M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.15M, raised on Jun 2008.
First Insight has 34 employees.
The primary company behind First Insight, Firstinsight Technologies India Private Limited, reported revenue of ₹8.07 Cr for FY 2025, up 6% year on year.
First Insight was founded in 2007 and is headquartered in Warrendale, United States. A SaaS and AI-based platform is operated to deliver insights on expected product performance and optimal pricing for new items lacking sales history. Consumer evaluations are gathered through gamification and crowdsourcing on a big data system, with predictive analytics used to filter and weight inputs for retailers and manufacturers in the retail sector.
First Insight's top competitors include Earnest Analytics, Suzy and Circana.
First Insight offers AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning.
First Insight has made 1 acquisition, including SnapRetail.
First Insight has 2 investors. Key investors include Updata Partners, and Adams Capital Management.
First Insight operates through Firstinsight Technologies India Private Limited.