First Insight

Warrendale, United States Founded: 2007 • Age: 19 yrs
SaaS and AI based platform that provides insights into expected product performance
Annual revenue $672,797 Latest available
Total funding $21.9M 4 rounds
Employees 34 Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 11 Brand Intelligence

About First Insight

First Insight is a company based in Warrendale (United States) founded in 2007 by Greg Petro. First Insight has raised $21.93 million across 4 funding rounds from investors including Updata Partners and Adams Capital Management. The company has 34 employees as of April 01, 2024. First Insight has completed 1 acquisition, including SnapRetail. First Insight offers products and services including AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning. First Insight operates in a competitive market with competitors including Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.

  • Headquarter Warrendale, United States
  • Employees 34 as on 01 Apr, 2024
  • Founders Greg Petro
  • Sectors
    Technology
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Firstinsight Technologies India Private Limited
  • Date of Incorporation 09 Oct, 2017
  • Jurisdiction Chennai, Tamil Nadu, India
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $672.8 K (USD)
    24.45
    as on Mar 31, 2022
  • Net Profit
    $78.04 K (USD)
    49.1
    as on Mar 31, 2022
  • EBITDA
    $121.1 K (USD)
    27.07
    as on Mar 31, 2022
  • Total Equity Funding
    $21.93 M (USD)

    in 4 rounds

  • Latest Funding Round
    $14 M (USD), Series B

    Mar 05, 2015

  • Investors
  • Employee Count
    34

    as on Apr 01, 2024

  • Investments & Acquisitions
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Products & Services of First Insight

First Insight offers a comprehensive portfolio of products and services, including AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning.

Product name locked
Category locked
Primary

Platform for predictive retail decision-making and consumer insights

Product name locked
Category locked
Locked

Tools for forecasting sales and analyzing trends

Product name locked
Category locked
Locked

Software to optimize prices and promotions for margins

Product name locked
Category locked
Locked

System for inventory optimization and allocation

People of First Insight

Headcount 50-200
Employee Profiles 23
Employee Profiles
People
Greg Petro
CEO
People
Jilly O'Donnell
Insight Specialist
People
Aniket P.
Operations Associate
People
Diana S
HR & Admin Manager

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Funding Insights of First Insight

First Insight has successfully raised a total of $21.93M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $14 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in First Insight

First Insight has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Updata Partners and Adams Capital Management.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity investments are directed toward multiple sectors.
Locked Locked Locked
Early-stage VC investments are made in US tech companies.
Locked Locked Locked
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Investor details for First Insight

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by First Insight

First Insight has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SnapRetail.

Investments
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Investment portfolio details for First Insight

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Online marketing platform for local Retailers
Locked Locked 2009 Locked
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Complete acquisition details for First Insight

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Financial Statements - First Insight

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Detailed financials for First Insight

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First Insight Comparisons

First Insight Primary company
Description
SaaS and AI based platform that provides insights into expec...
Location
Warrendale, United States
Founded Year
2007
Annual Revenue
$672.8 K (USD)
Net Profit
$78.04 K (USD)
EBITDA
$121.1 K (USD)
Employees
34
As of 2024
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Peer comparison for First Insight

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Competitors of First Insight

First Insight operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Suzy, Realeyes, Circana, Streetbees and Earnest Analytics, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Customer targeting and feedback management platform is utilized for insights.
Locked Locked Locked
AI-powered attention measurement and identity verification solutions are provided.
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Customer analytics solutions are provided for brands and retailers.
Locked Locked Locked
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
Locked Locked Locked
Consumer intelligence data is analyzed via an online research platform.
Locked Locked Locked
Consumer insights are generated through AI-driven visual research tools.
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Detailed competitors of First Insight

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Latest news on First Insight

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Complete news archive for First Insight

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Frequently Asked Questions about First Insight

First Insight was founded in 2007 and raised its 1st funding round 1 year after it was founded.

First Insight is headquartered in Warrendale, United States. It is registered at Warrendale, Pennsylvania, United States.

Greg Petro is the current CEO of First Insight. They have also founded this company.

First Insight is a funded company, having raised a total of $21.93M across 4 funding rounds to date.

As of Apr 01, 2024, the latest employee count at First Insight is 34.

Annual revenue of First Insight is $672.8K as on Mar 31, 2022.

First Insight was founded in 2007 and is headquartered in Warrendale, United States. A SaaS and AI-based platform is operated to deliver insights on expected product performance and optimal pricing for new items lacking sales history. Consumer evaluations are gathered through gamification and crowdsourcing on a big data system, with predictive analytics used to filter and weight inputs for retailers and manufacturers in the retail sector.

First Insight's top competitors include Earnest Analytics, Cint and Ai Palette.

First Insight offers AI Agents, Strategy and Planning Tools, Pricing Optimization, and Supply Chain Planning.

First Insight has made 1 acquisition, including SnapRetail.

First Insight has 2 investors. Key investors include Updata Partners, and Adams Capital Management.

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