About Incentive Targeting
Incentive Targeting is a company based in Cambridge (United States) founded in 2007 was acquired by Google in November 2012. Incentive Targeting has raised $3.98 million across 3 funding rounds from investors including Google, Hub Angels and River Valley Investors. Incentive Targeting operates in a competitive market with competitors including Upside, Uberall, Netsertive, SOCi and Synup, among others.
- Headquarter Cambridge, United States
- SectorsRetailTechnology
- Email••••••••
- Website incentivetargeting.com
- Social LinkedIn X Facebook
- Acquired by Google (Nov 2012)
- Legal Name Incentive Targeting Inc
Funding Insights of Incentive Targeting
Incentive Targeting has successfully raised a total of $3.98M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1.05 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.98M
- Total Rounds 3
- Last Round Debt – Conventional — $1.05M
- First Round $2.35M
(Feb 2010)
- Investors Count 9
All 3 funding rounds of Incentive Targeting with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2012 | $1.05M | Debt – Conventional | – | – | – |
| Sep 2011 | $1.63M | Series A | – | – | – |
| Feb 2010 | $2.35M | Series A | – | Hub Angels, River Valley Investors | – |
10 investors in total: 10 institutional.
Investors in Incentive Targeting
Incentive Targeting has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Hub Angels and River Valley Investors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel Network for companies based in Boston | – | hubangels.com | Boston, United States | |
Angel investment opportunities are provided by River Valley Investors. | 2003 | rivervalleyinvestors.com | - | |
Angel investments are facilitated by a US-based investor group. | – | walnutventures.com | Wellesley, United States | |
- | – | northcountryangels.com | - | |
Angel investing services are provided to early-stage startups. | 2004 | bostonharborangels.com | Boston, United States | |
- | – | granitestateangels.com | - | |
- | – | boyntonangels.com | - | |
VC firm investing in seed & early stage companies in the US | – | launchcapital.com | New Haven, United States | |
- | – | northeastangels.com | - | |
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for Incentive Targeting
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Incentive Targeting
4 dated milestones of Incentive Targeting across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Incentive Targeting is founded.
- Funding First funding round of $2.4M.
- Funding Latest funding round, Debt – Conventional, of $1.0M.
- Exit Acquired by Google.
Competitors of Incentive Targeting
Incentive Targeting operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upside, Uberall, Netsertive, SOCi and Synup, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upside.com | 2016 | – | $250M | 87 | Promotion management and cashback solutions are provided to retailers. | |
| uberall.com | 2009 | Berlin, Germany | $140M | 188 | Online presence for local businesses is managed centrally across platforms. | |
| netsertive.com | 2009 | Morrisville, United States | $38.78M | 70 | A cloud-based digital marketing platform for SMBs is offered. | |
| soci.ai | 2012 | San Diego, United States | $237.75M | – | Marketing platform for businesses | |
| synup.com | 2013 | New York, United States | $6.5M | 55 | Platform offers listing, review, and social media management software | |
| brandmuscle.com | 2000 | Chicago, United States | $5M | 476 | Local marketing management platform | |
| promoboxx.com | 2010 | Boston, United States | $12.55M | 48 | Customized co-branded campaigns are enabled between brands and retailers. | |
| momentfeed.com | 2010 | Santa Monica, United States | $37.82M | – | Location-Based Marketing and Campaign Management platform |
Detailed competitors of Incentive Targeting
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Incentive Targeting
10 companies that operate in the same segment as Incentive Targeting (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Incentive Targeting
Incentive Targeting was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Incentive Targeting is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Incentive Targeting is a funded company, having raised a total of $3.98M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.35M, raised on Feb 2010.
Founded in 2007 in Cambridge, United States, Incentive Targeting operates in the retail marketing sector. A web-based software platform is offered to retailers for creating behavioral targeting, shopper insights, and analytics. Closed-loop marketing automation is provided for brands via email, direct mail, or coupons. Manufacturers are enabled to market directly to individual shoppers across retail networks based on purchase histories.
Incentive Targeting has 10 investors. Key investors include Google, Hub Angels, River Valley Investors, Walnut Ventures, and North Country Angels.
Incentive Targeting operates through Incentive Targeting Inc.
Yes. Incentive Targeting was acquired by Google in November 2012.