About Inkling
Inkling is a Technology company based in San Francisco (United States) founded in 2009, and was acquired by Echo360 in May 2024. Cloud-based enterprise knowledge management solutions are offered by Inkling. Inkling has raised $86.89 million across 9 funding rounds from investors including McGraw Hill, Pearson and Echo360. The company has 53 employees. Inkling has completed 2 acquisitions, including Betterbook and Open Air Publishing. Its website inkling.com draws about 969 thousand monthly visits. Inkling offers products and services including Inkling Platform, Habitat, and Guided Learning. Its focus areas include Enterprise Applications, Sales Force Automation, Sales Enablement and Training. Its competitors include Brainshark, Lessonly and Regalix; 2 of its 3 listed competitors have raised funding.
Company details
Inkling was founded in 2009 and is headquartered in San Francisco, United States. Operations focus on the knowledge management sector, where a cloud-based platform known as Inkling Habitat is developed for enterprise publishing. Interactive e-books and digital content are sold to consumers via websites and apps. Key products include Inkling Knowledge, Learning Pathways, Collaboration, Connect, and Advanced Analytics. Clients such as Whole Foods, Abbott, Allstate, and Caterpillar are served.
- Headquarters San Francisco, United States
- Employees 53
- Stage Acquired
- SectorsTechnology
- Website category Health · Medicine
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website inkling.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Marlin Equity Partners (Feb 2018)
- Total Equity Funding$86.89M (USD)
in 9 rounds
- Latest Funding Round$25M (USD), Series E
Dec 2016
- InvestorsMcGraw Hill
& 14 more
- Employee Count53
- Investments & AcquisitionsBetterbook
& 1 more
- Acquired by
Products & Services of Inkling
Inkling offers a comprehensive portfolio of products and services, including Inkling Platform, Habitat, and Guided Learning.
Provides mobile tools for employee training and knowledge access.
Enables quick creation and updates of training content for businesses.
Offers structured mobile training for certification and skill development.
Funding Insights of Inkling
Inkling has successfully raised a total of $86.89M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $25 million completed in December 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $86.89M
- Total Rounds 9
- Last Round Series E β $25M
- First Round $1M
(Jan 2010)
- Investors Count 13
All 9 funding rounds of Inkling with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2016 | $25M | Series E | β | Sapphire Ventures | |
| Apr 2016 | $480,000 | Series D | β | β | β |
| Apr 2015 | $15M | Series D | β | Sequoia Capital, Felicis Ventures | β |
| Jun 2014 | $6M | Series C | β | β | β |
| Jul 2013 | $16M | Series C | β | Sequoia Capital | |
| Aug 2011 | $17.39M | Series B | β | Tenaya Capital, Icon Ventures | |
| Apr 2011 | $6.02M | Series A | β | McGraw Hill, Pearson | |
| Aug 2010 | Series A | β | Sequoia Capital | ||
| Jan 2010 | $1M | Angel Round | β | Ram Shriram, Mitch Kapor | β |
15 investors in total: 12 institutional and 3 angel.
Investors in Inkling
Inkling has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include McGraw Hill, Pearson and Echo360.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Investment and partnership services for entrepreneurs in finance and growth support. | tenayacapital.com | |||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Seed stage venture capital firm investing in US | kaporcapital.com | Oakland, United States | ||
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Early-stage investment in technology sectors is conducted by Sherpalo Ventures. | sherpalo.com | |||
Global private equity investments are managed by the firm. | 2004 | marlinequity.com | Los Angeles, United States | |
Educational materials and adaptive learning tools are provided for students. | 1888 | mheducation.com | New York, United States |
Investor details for Inkling
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Inkling
29 people are tracked at Inkling (13 in leadership, 16 in team); the tracked headcount is 53.
| Name | Role | Group |
|---|---|---|
Michael Lau | Chief Financial Officer | Leadership |
Murad Velani | President & CEO | Leadership |
Jeff Peterson | Global Chief Revenue & Marketing Officer | Leadership |
Molly Nora | Director Of Customer Success, Corporate | Leadership |
Glenys Wright | Vice President Human Resources | Leadership |
Kathryn Stewart | Chief Product Officer | Leadership |
Hannah Cate Jennison | Director Of Product Management | Leadership |
David Kaplan | Director, Global GTM Performance & Optimization | Leadership |
Jocasta Williams | General Manager, Asia Pacific | Leadership |
Jenny Gordon | Head of EMEA | Leadership |
Torsten Koehler | Director Of Engineering | Leadership |
Angie Sabby | Vice President Of Finance | Leadership |
Eric Banker | Vice President Of Engineering | Leadership |
Stephen Ng | Site Reliability Engineering Manager | Team |
Amanda Leibovich | Technical Support Writer | Team |
Kyle Crown | Controller | Team |
Josh MacCombs | Product Manager | Team |
Joey Koulianos | Account Manager | Team |
Sunita Patmanathan | Senior Sales Executive | Team |
Woody Bernardo | Customer Success Manager | Team |
9 more people are available in the full profile.
Complete people profiles for Inkling
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Inkling
Inkling has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Betterbook and Open Air Publishing.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Original how-to e-books are produced for touchscreen devices. | betterbook.com | New York, United States | 2011 | Oct 2013 | β’β’β’β’ | |
Digital how-to books with multimedia elements are published for learning. | openairpublishing.com | New York, United States | 2011 | Oct 2013 | β’β’β’β’ |
Complete acquisition details for Inkling
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Inkling
7 dated milestones of Inkling across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Inkling is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires Open Air Publishing.
- Acquisition Acquires Betterbook.
- Funding Latest funding round, Series E, of $25.0M.
- Exit Acquired by Marlin Equity Partners.
- Exit Acquired by Echo360.
Competitors of Inkling
Inkling has 3 listed competitors in our database, 2 of them funded. They include Brainshark, Lessonly and Regalix.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brainshark.com | 1999 | Waltham, United States | $20.9M | 314 | SaaS-based sales-enablement platform for training and coaching is provided. | |
| lessonly.com | 2012 | Indianapolis, United States | $37.45M | 170 | Corporate training platform for knowledge capture and lesson automation. | |
| regalix.com | 1998 | Palo Alto, United States | 2,174 | Customer engagement and success management software solutions are provided. |
Detailed competitors of Inkling
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of Inkling
The website of Inkling (inkling.com) receives about 968.6K visits a month and ranks #27,590 among all websites worldwide, #643 in Medicine.
- Monthly visits968.6K
▼ 39% vs previous month
- Unique visitors233.5K
per month
- Global rank#27,590
among all websites
- Category rank#643
Health · Medicine
- Bounce rate28%
- Pages per visit8.0
- Average visit11 min 57 sec
- DevicesDesktop 73% Β· Mobile 27%
Websites whose visitors overlap most with Inkling. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| maplelms.com | 100% | #259,469 | View details | ||
| fitradio.com | 83% | 19.3K | #1,280,484 | View details | |
| orangetheory.com | 68% | 2.2M | View details | ||
studentconsult.es | studentconsult.es | 60% | #5,852,717 | β | |
| symplr.com | 60% | 237K | #156,580 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 17 similar websites and full traffic analytics for Inkling
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as Inkling (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Inkling
Complete news archive for Inkling
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Frequently Asked Questions about Inkling
Inkling was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Inkling is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Inkling is a funded company, having raised a total of $86.89M across 9 funding rounds to date. The company's 1st funding round was a Angel Round of $1M, raised on Jan 2010.
Inkling has 53 employees.
Inkling was founded in 2009 and is headquartered in San Francisco, United States. Operations focus on the knowledge management sector, where a cloud-based platform known as Inkling Habitat is developed for enterprise publishing. Interactive e-books and digital content are sold to consumers via websites and apps. Key products include Inkling Knowledge, Learning Pathways, Collaboration, Connect, and Advanced Analytics. Clients such as Whole Foods, Abbott, Allstate, and Caterpillar are served.
Inkling's top competitors include Brainshark, Lessonly and Regalix.
Inkling offers Inkling Platform, Habitat, and Guided Learning.
Inkling has made 2 acquisitions, including Betterbook, and Open Air Publishing.
Inkling has 15 investors. Key investors include McGraw Hill, Pearson, Echo360, Icon Ventures, and General Atlantic.
Yes. Inkling was acquired by Marlin Equity Partners in February 2018.
The website of Inkling receives about 969 thousand visits a month and ranks #27,590 among all websites worldwide.

