About Loyalty Bay
Loyalty Bay is a company based in London (United Kingdom) founded in 2013 was acquired by Perkbox in November 2017. Loyalty Bay has raised $1.05 million across 2 funding rounds from investors including Perkbox, Talis Capital and Howzat Partners. The company has 4 employees. Loyalty Bay offers products and services including Casino Reviews and Gambling Guides. Loyalty Bay operates in a competitive market with competitors including Xoxoday, Giftbit, Synerise, Shoppiday and Tremendous, among others.
- Headquarter London, United Kingdom
- Employees 4
- SectorsTechnology
- Website loyaltybay.co.uk
- Social LinkedIn X Facebook
- Acquired by Perkbox (Nov 2017)
- Legal Name Loyalty Bay Limited
Products & Services of Loyalty Bay
Loyalty Bay offers a comprehensive portfolio of products and services, including Casino Reviews and Gambling Guides.
Offers detailed evaluations of non-Gamstop casinos for player guidance.
Provides insights on casino features and responsible gambling practices.
Funding Insights of Loyalty Bay
Loyalty Bay has successfully raised a total of $1.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.05M
- Total Rounds 2
- Last Round Seed — $1M
- First Round $53,324
(Feb 2014)
- Investors Count 5
All 2 funding rounds of Loyalty Bay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2015 | $1M | Seed | – | – | |
| Feb 2014 | $53,324 | Angel Round | – | – |
6 investors in total: 5 institutional and 1 angel.
Investors in Loyalty Bay
Loyalty Bay has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Perkbox, Talis Capital and Howzat Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in tech startups | – | taliscapital.com | London, United Kingdom | |
Early stage venture capital firm investing in UK | – | howzatpartners.com | Luxembourg, Luxembourg | |
Venture capital is provided by Molten Ventures to tech leaders. | – | forwardpartners.com | London, United Kingdom | |
Neon is recognized for providing serverless Postgres database solutions. | 2022 | neon.com | San Francisco, United States | |
CM Chris Mairs | UK-based angel investor, entrepreneur, focusing on tech startups in India and globally. | – | unknown_f000ec971a324ba38 | - |
Employee perks and well-being are managed via cloud-based software. | 2010 | perkbox.com | London, United Kingdom |
Investor details for Loyalty Bay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Loyalty Bay
4 dated milestones of Loyalty Bay across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Loyalty Bay is founded.
- Funding First funding round of $53K.
- Funding Latest funding round, Seed, of $1.0M.
- Exit Acquired by Perkbox.
Competitors of Loyalty Bay
Loyalty Bay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xoxoday, Giftbit, Synerise, Shoppiday and Tremendous, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xoxoday.com | 2012 | Bengaluru, India | $30.61M | 269 | AI-powered loyalty, rewards, and employee engagement solutions are provided. | |
| giftbit.com | 2011 | Victoria, Canada | $3.25M | – | Third-party gift card services are offered to businesses without fees. | |
| synerise.com | 2013 | Krakow, Poland | $31.5M | – | AI based sales and marketing alignment and automation platform | |
| shoppiday.es | 2017 | Sabadell, Spain | – | – | Cashback and rewards are aggregated for online purchases from merchants. | |
| tremendous.com | 2010 | San Francisco, United States | $120,000 | – | Provider of rewards and financial benefits management platform for enterprises | |
| globalrewardsolutions.com | 2010 | Markham, Canada | – | – | Offers cloud-based platforms for rewards, savings, and gift codes management globally. | |
| loylogic.com | 2005 | Zurich, Switzerland | – | – | Global provider of rewards, loyalty, and engagement solutions for brands. | |
| neocurrency.com | 2015 | Los Angeles, United States | – | – | Provides global digital rewards for promotions, loyalty programs, and incentives services. | |
| privilegecorner.com | 2010 | Hyderabad, India | $200,000 | – | Customized rewards and incentive programs are managed for businesses. |
Detailed competitors of Loyalty Bay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Loyalty Bay
10 companies that operate in the same segment as Loyalty Bay (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | – | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 | |
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. | 2011 | Gurugram, Haryana, India | USD 15.31 M | USD 7.81 M | 264 |
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Frequently Asked Questions about Loyalty Bay
Loyalty Bay was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Loyalty Bay is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Loyalty Bay is a funded company, having raised a total of $1.05M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $53.32K, raised on Feb 2014.
Loyalty Bay has 4 employees.
Annual revenue of Loyalty Bay is $417.22K as on Dec 31, 2017.
Loyalty Bay was founded in 2013 in London, United Kingdom, within the software sector focused on e-commerce conversions. Data and analytics are applied by the company to deliver incentives and rewards, thereby supporting sales, signups, referrals, and product upsells. Operations involve API integrations and tag-based solutions to facilitate targeted actions on websites, aiding customer engagement across online platforms.
Loyalty Bay offers Casino Reviews and Gambling Guides.
Loyalty Bay has 6 investors. Key investors include Perkbox, Talis Capital, Howzat Partners, Neon, and Chris Mairs.
Loyalty Bay operates through Loyalty Bay Limited.
Yes. Loyalty Bay was acquired by Perkbox in November 2017.