Loyalty Bay

London, United Kingdom Founded: 2013 • Age: 13 yrs Acquired By Perkbox
Sales, signups, and referrals are enhanced through data-driven incentive software.
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About Loyalty Bay

Loyalty Bay is a company based in London (United Kingdom) founded in 2013 was acquired by Perkbox in November 2017.. Loyalty Bay has raised $1.05 million across 2 funding rounds from investors including Perkbox, Talis Capital and Howzat Partners. The company has 4 employees as of December 31, 2017. Loyalty Bay offers products and services including Casino Reviews and Gambling Guides. Loyalty Bay operates in a competitive market with competitors including Xoxoday, Giftbit, Synerise, Shoppiday and Tremendous, among others.

  • Headquarter London, United Kingdom
  • Employees 4 as on 31 Dec, 2017
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Loyalty Bay Limited
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $417.22 K (USD)
    0
    as on Dec 31, 2017
  • Net Profit
    $-128.49 K (USD)
    0
    as on Dec 31, 2017
  • EBITDA
  • Total Equity Funding
    $1.05 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1 M (USD), Seed

    Aug 17, 2015

  • Investors
    Perkbox

    & 5 more

  • Employee Count
    4

    as on Dec 31, 2017

  • Acquired by
    Perkbox

    (Nov 16, 2017)

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Products & Services of Loyalty Bay

Loyalty Bay offers a comprehensive portfolio of products and services, including Casino Reviews and Gambling Guides. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Offers detailed evaluations of non-Gamstop casinos for player guidance.

Provides insights on casino features and responsible gambling practices.

Funding Insights of Loyalty Bay

Loyalty Bay has successfully raised a total of $1.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $1.0M
  • First Round

    (28 Feb 2014)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2015 Amount Seed - Loyalty Bay Valuation

investors

Feb, 2014 Amount Angel Round - Loyalty Bay Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Loyalty Bay

Loyalty Bay has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Perkbox, Talis Capital and Howzat Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital fund investing in tech startups
Founded Year Domain Location
Early stage venture capital firm investing in UK
Founded Year Domain Location
Venture capital is provided by Molten Ventures to tech leaders.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Loyalty Bay

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Loyalty Bay

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Loyalty Bay Comparisons

Employees
+
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Competitors of Loyalty Bay

Loyalty Bay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xoxoday, Giftbit, Synerise, Shoppiday and Tremendous, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-powered loyalty, rewards, and employee engagement solutions are provided.
domain founded_year HQ Location
Third-party gift card services are offered to businesses without fees.
domain founded_year HQ Location
AI based sales and marketing alignment and automation platform
domain founded_year HQ Location
Cashback and rewards are aggregated for online purchases from merchants.
domain founded_year HQ Location
Provider of rewards and financial benefits management platform for enterprises
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Loyalty Bay

Frequently Asked Questions about Loyalty Bay

When was Loyalty Bay founded?

Loyalty Bay was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Loyalty Bay located?

Loyalty Bay is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Loyalty Bay a funded company?

Loyalty Bay is a funded company, having raised a total of $1.05M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $53.32K, raised on Feb 28, 2014.

How many employees does Loyalty Bay have?

As of Dec 31, 2017, the latest employee count at Loyalty Bay is 4.

What is the annual revenue of Loyalty Bay?

Annual revenue of Loyalty Bay is $417.22K as on Dec 31, 2017.

What does Loyalty Bay do?

Loyalty Bay was founded in 2013 in London, United Kingdom, within the software sector focused on e-commerce conversions. Data and analytics are applied by the company to deliver incentives and rewards, thereby supporting sales, signups, referrals, and product upsells. Operations involve API integrations and tag-based solutions to facilitate targeted actions on websites, aiding customer engagement across online platforms.

Who are the top competitors of Loyalty Bay?

Loyalty Bay's top competitors include Xoxoday, Giftbit and Synerise.

What products or services does Loyalty Bay offer?

Loyalty Bay offers Casino Reviews and Gambling Guides.

Who are Loyalty Bay's investors?

Loyalty Bay has 6 investors. Key investors include Perkbox, Talis Capital, Howzat Partners, Neon, and Chris Mairs.

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