About LucidMedia
LucidMedia is a Media & Entertainment company based in Reston (United States) founded in 1999, and was acquired by Videology in October 2012. Programmatic buying and campaign optimization. LucidMedia has raised $18.73 million across 3 funding rounds from investors including Videology Group, MMV Financial and Lake Street Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is LucidMedia Networks, Inc. Its competitors include The Trade Desk, Beeswax and Quantcast; 3 of its 3 listed competitors have raised funding.
Company details
LucidMedia was founded in 1999 and is based in Reston, United States. Operations focus on demand-side platform services for display advertising management and targeting. Campaigns for direct response and branding are delivered to advertisers and agencies through self-service or managed options. ClickSense enables page-level analysis, while intelligent real-time bidding and consolidated buying support optimization. Approximately 25 billion ad impressions are processed monthly for hundreds of major brands.
- Headquarters Reston, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website lucidmedia.com
- Social LinkedIn X
- Acquired by Videology (Oct 2012)
- Legal Name Lucidmedia Networks, Inc
- Total Equity Funding$18.73M (USD)
in 3 rounds
- Latest Funding Round$5.43M (USD), Series D
Jun 2011
- InvestorsVideology Group
& 3 more
- Acquired byVideology
(Oct 2012)
Funding Insights of LucidMedia
LucidMedia has successfully raised a total of $18.73M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $5.43 million completed in June 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.73M
- Total Rounds 3
- Last Round Series D — $5.43M
- First Round $8.8M
(Dec 2008)
- Investors Count 3
All 3 funding rounds of LucidMedia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | $5.43M | Series D | – | – | – |
| Jun 2010 | $4.5M | Series D | – | – | |
| Dec 2008 | $8.8M | Series C | – | – |
4 investors in total: 4 institutional.
Investors in LucidMedia
LucidMedia has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Videology Group, MMV Financial and Lake Street Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech & Life-Sciences focused Growth stage Venture Debt Firm investing in North America | mmvf.com | Toronto, Canada | ||
| lakestreetcapital.com | ||||
Zoetic BPO Services is engaged in providing outsourcing solutions. | redleaf.com | Noida, India | ||
Provides technology platform to manage, measure, and optimize digital video | 2007 | videologygroup.com | Baltimore, United States |
Investor details for LucidMedia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of LucidMedia
4 dated milestones of LucidMedia across 13 years, from founding to its latest funding, stage changes and deals.
- Founded LucidMedia is founded.
- Funding First funding round of $8.8M.
- Funding Latest funding round, Series D, of $5.4M.
- Exit Acquired by Videology.
Competitors of LucidMedia
LucidMedia has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, Beeswax and Quantcast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. |
Detailed competitors of LucidMedia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of LucidMedia
Websites that share an audience with LucidMedia (lucidmedia.com).
Websites whose visitors overlap most with LucidMedia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| peer39.com | 100% | 19.1K | #1,266,845 | View details | |
| mediamath.com | 98% | 33.6K | View details | ||
| admeld.com | 68% | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as LucidMedia (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about LucidMedia
LucidMedia was founded in 1999 and raised its 1st funding round 9 years after it was founded.
LucidMedia is headquartered in Reston, United States. It is registered at Reston, Virginia, United States.
LucidMedia is a funded company, having raised a total of $18.73M across 3 funding rounds to date. The company's 1st funding round was a Series C of $8.8M, raised on Dec 2008.
LucidMedia was founded in 1999 and is based in Reston, United States. Operations focus on demand-side platform services for display advertising management and targeting. Campaigns for direct response and branding are delivered to advertisers and agencies through self-service or managed options. ClickSense enables page-level analysis, while intelligent real-time bidding and consolidated buying support optimization. Approximately 25 billion ad impressions are processed monthly for hundreds of major brands.
LucidMedia's top competitors include The Trade Desk, Beeswax and Quantcast.
LucidMedia has 4 investors. Key investors include Videology Group, MMV Financial, Lake Street Capital, and Zoetic BPO Services.
LucidMedia operates through Lucidmedia Networks, Inc.
Yes. LucidMedia was acquired by Videology in October 2012.