Videology Group

Baltimore, United States Founded: 2007 • Age: 19 yrs Acquired By Amobee
Provides technology platform to manage, measure, and optimize digital video

About Videology Group

Videology Group is a company based in Baltimore (United States) founded in 2007 was acquired by Amobee in July 2018. Videology Group has raised $129.79 million across 5 funding rounds from investors including AvidXchange, Tennenbaum Capital Partners and Nexxen. The company has 234 employees. Videology Group has completed 2 acquisitions, including Collider Media and LucidMedia. Videology Group offers products and services including Amobee Advertising Platform, TV Amplifier, and 4Screen Reports. Videology Group operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.

Key Metrics
  • Total Equity Funding
    $129.79M (USD)

    in 5 rounds

  • Latest Funding Round
    $80M (USD), Debt – Conventional

    Aug 2017

  • Investors
  • Employee Count
    234
  • Investments & Acquisitions
  • Acquired by
    Amobee

    (Jul 2018)

Products & Services of Videology Group

Videology Group offers a comprehensive portfolio of products and services, including Amobee Advertising Platform, TV Amplifier, and 4Screen Reports.

Amobee Advertising Platform
Ad Tech Platform

Unified system for planning and optimizing ad campaigns across multiple screens

TV Amplifier
Audience Targeting

Tool to extend TV audience targeting to CTV and digital channels

4Screen Reports
Analytics

Provides data insights for measuring consumer actions across marketing funnels

Funding Insights of Videology Group

Videology Group has successfully raised a total of $129.79M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $80 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $129.79M
  • Total Rounds 5
  • Last Round Debt – Conventional β€” $80M
  • First Round $15.51M

    (Feb 2008)

  • Investors Count 8

All 5 funding rounds of Videology Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2017$80MDebt – Conventional––
Jul 2013$68.28MSeries D–Catalyst Investors, Pinnacle Ventures
Mar 2011$30MSeries C–New Enterprise Associates, Comcast Ventures
–
Feb 2010$16MSeries B––
Feb 2008$15.51MSeries A–New Enterprise Associates, Valhalla Partners
–
Valuation history

9 investors in total: 9 institutional.

Investors in Videology Group

Videology Group has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include AvidXchange, Tennenbaum Capital Partners and Nexxen.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital investments are offered to startups by NEA.
–nea.comMenlo Park, United States
Tech-focused VC firm investing in geographies such as the US
–valhallapartners.comVienna, United States
Comcast Ventures is focused on investing in technology startups.
–comcastventures.comSan Francisco, United States
Growth equity venture capital firm
–catalyst.comNew York, United States
Venture debt and equity financing are provided across US sectors.
2002pinnacleventures.comPalo Alto, United States
Venture capital fund investing in early-stage start-ups
–qedinvestors.comAlexandria, United States
Liquidity and workflow solutions are offered to digital media firms.
2009gofastpay.comBeverly Hills, United States
A diversified portfolio of investment management services is offered.
1996tennenbaumcapital.comSanta Monica, United States
End-to-end mobile advertising solutions are provided to advertisers and publishers.
2005amobee.comRedwood City, United States
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Investor details for Videology Group

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People of Videology Group

6 people are tracked at Videology Group (3 in leadership, 3 in team); the tracked headcount is 234.

NameRoleGroup
Scott Ferber
CEOLeadership
Kevin Haley
CHIEF SCIENTIST AND PRODUCT OFFICERLeadership
Nicola Noone
HR Director, EMEALeadership
Stacy Daft
GM, Enterprise Business Development, Videology GroupTeam
Saurav Ghoshal
AnalystTeam
Deletta Graham
Office and Facilities AdminTeam
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Complete people profiles for Videology Group

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Investments & Acquisitions by Videology Group

Videology Group has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Collider Media and LucidMedia.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Programmatic buying and campaign optimization
lucidmedia.comReston, United States1999Oct 2012β€’β€’β€’β€’
Fragmented mobile data is unlocked for targeted audience reach.
collidermedia.comAustin, United States2009Jun 2012β€’β€’β€’β€’
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Complete acquisition details for Videology Group

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  • Exports

Verified entity values are shown only after access is granted.

Timeline of Videology Group

6 dated milestones of Videology Group across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Videology Group is founded.
  2. Funding First funding round of $15.5M.
  3. Acquisition Acquires Collider Media.
  4. Acquisition Acquires LucidMedia.
  5. Funding Latest funding round, Debt – Conventional, of $80.0M.
  6. Exit Acquired by Amobee.

Competitors of Videology Group

Videology Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
thetradedesk.com2009Ventura, United States$82.5M3,115
DSP software is provided for ad campaign execution across channels.
beeswax.com2014New York, United States$28.26M33
Custom bidding technology is provided for ad auction buyers.
quantcast.com2006San Francisco, United States$61.7M366
AI-driven data intelligence is provided for marketing solutions.
turn.com2004Redwood, United States$159.64M361
Demand-side platform and data management for ad buying are provided.
matomy.com2007Tel Aviv, Israel$18M–
Performance marketing solutions are provided for publishers and advertisers.
centerfield.com2011El Segundo, United States–286
RTB enabled click and call traffic buying platform
wearemiq.com2010London, United Kingdom–245
Marketing intelligence platform
viantinc.com1999Irvine, United States$15.33M337
Omnichannel demand side platform is provided for campaign optimization.
appnexus.com2007New York, United States$318.67M925
Programmatic advertising technology platform is provided for online trading.
yoyi.com.cn2007Beijing, China$60M–
Targeted online advertising solutions are delivered via a DSP platform.
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Detailed competitors of Videology Group

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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  • Operating metrics
  • Benchmarks
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Web traffic of Videology Group

Websites that share an audience with Videology Group (videologygroup.com).

Similar websites

Websites whose visitors overlap most with Videology Group. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
acento.com
100%
1.1K#14,592,792View details
adexchanger.com
97%
210K#245,743View details
inc.com
67%
3.8M#17,937View details
bizrateinsights.com
62%
9.8K#2,497,771View details
facebook.com
41%
12.1B#3View details

Latest news on Videology Group

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Complete news archive for Videology Group

Full article history, source details, and older brand coverage require an active premium plan.

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Similar companies to Videology Group

10 companies that operate in the same segment as Videology Group (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about Videology Group

Videology Group was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Videology Group is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.

Videology Group is a funded company, having raised a total of $129.79M across 5 funding rounds to date. The company's 1st funding round was a Series A of $15.51M, raised on Feb 2008.

Videology Group has 234 employees.

Videology is a video advertising platform which offers: Campaign EngineTM platform which offers inventory management, access to third party data, campaign management and optimization. Videologys Audience EngineTM platform provides one central location for API data integrations, server-to-server feeds, revenue tracking, and warehouse storage of campaign data. Videology works with data-syncing and data-onboarding providers to ensure privacy-safe and effective first party data services. The company is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore and Sydney. It has acquired Lucidmedia and Collidermedia in the past.

Videology Group's top competitors include The Trade Desk, Beeswax and Viant.

Videology Group offers Amobee Advertising Platform, TV Amplifier, and 4Screen Reports.

Videology Group has made 2 acquisitions, including Collider Media, and LucidMedia.

Videology Group has 9 investors. Key investors include AvidXchange, Tennenbaum Capital Partners, Nexxen, Pinnacle Ventures, and NEA.

Videology Group operates through Videology, Inc..

Yes. Videology Group was acquired by Amobee in July 2018.

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