About m3ter
m3ter is a Technology company based in London (United Kingdom) founded in 2020 by John Griffin and Griffin Parry, and was acquired by Salesforce in June 2026. SaaS platform for metering, pricing, and analytics is provided. It operates on a SaaS (Software-as-a-Service) model. m3ter has raised $31.5 million across 2 funding rounds from investors including Salesforce, Notion Capital and Insight Partners. Its chief executive, as recorded, is Griffin Parry. Its website m3ter.com draws about 11 thousand monthly visits. m3ter offers products and services including m3ter Billing Software. Its focus areas include Software and Billing Solutions. Its legal entity is M3ter Holdings Limited.
Company details
Usage-based billing solutions are provided by m3ter for mid-size to large B2B software companies. Metering and rating infrastructure is delivered to support complex pricing strategies. Integration with CRM and ERP systems is facilitated to automate billing and usage data flows. Revenue leakage is addressed by ensuring accurate billing, while operational efficiency is improved through automation of billing workflows. New product launches and pricing models are enabled faster, and customer experience is enhanced with real-time usage data and billing transparency.
- Headquarters London, United Kingdom
- Founders John Griffin, Griffin Parry
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website m3ter.com
- Social LinkedIn X
- Acquired by Salesforce (Jun 2026)
- Legal Name M3ter Holdings Limited
- Total Equity Funding$31.5M (USD)
in 2 rounds
- Latest Funding Round$14M (USD), Series A
Apr 2023
- InvestorsSalesforce
& 8 more
- Acquired bySalesforce
(Jun 2026)
Products & Services of m3ter
m3ter offers a comprehensive portfolio of products and services, including m3ter Billing Software.
Usage-based billing software is provided for B2B companies.
Funding Insights of m3ter
m3ter has successfully raised a total of $31.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $14 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.5M
- Total Rounds 2
- Last Round Series A — $14M
- First Round $17.5M
(Feb 2022)
- Investors Count 8
All 2 funding rounds of m3ter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $14M | Series A | – | Notion | |
| Feb 2022 | $17.5M | Seed | – | Kindred Capital, Insight Partners |
9 investors in total: 5 institutional and 4 angel.
Investors in m3ter
m3ter has secured backing from 9 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Salesforce, Notion Capital and Insight Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment in European business software companies, focusing on early-stage opportunities in London. | notion.vc | |||
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Venture capital firm focused on blockchain, wellbeing, and multiple sectors | usv.com | New York, United States | ||
Venture capital funding is offered to pre-seed and seed startups. | 2015 | kindredcapital.vc | ||
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | salesforce.com | San Francisco, United States | |
CO Christian Owens | British entrepreneur, angel investor, and founder of Paddle, supporting Indian startups | unknown_7c9cd03a902b4a359 | ||
TS Tim Sadler | Angel investor in Indian startups, co-founder of Tessian, cybersecurity expert | unknown_85d7fcf33add46099 | ||
EH Ed Hallen | Co-founder of Klaviyo, active angel investor in Indian startups | unknown_1113a8da82534d568 | ||
MR Matt Robinson | unknown_099db1d9875e45158 |
Investor details for m3ter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of m3ter
24 people are tracked at m3ter (10 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
John Griffin | Co-Founder & CRO | Leadership |
Griffin Parry | Co-Founder & Co-CEO | Leadership |
Mason Bright | Co-Chief Executive Officer | Leadership |
Jonathan Hill | Chief Architect And Distinguished Engineer | Leadership |
Jamie Cressey | VP Of Engineering | Leadership |
Greg Murphy | COO | Leadership |
Marek Rubasinski | Vp, Strategic Business Development & Partnerships; EMEA Sales Leader | Leadership |
Martin Conolly | VP Of Product | Leadership |
Craig Irons | Head of North America | Leadership |
Jackelyn Nagel | Head Of Customer Activation | Leadership |
Melanie Coleman | Project Manager | Team |
Prem Sandi | Azure DevOps Engineer | Team |
Afanasie Guler | Software Engineer | Team |
Nodebe Emelumadu | Software Engineer | Team |
Tudor Silaghi | Software Engineer | Team |
Michael Jones | Senior Software Developer | Team |
Andrei Gog | Software Engineer | Team |
Renaldo Galipo | Product & Business Analyst | Team |
Shaf Ahnaf | Presales Lead, North America | Team |
Maša Vitali Džodan | Customer Success Engineer | Team |
4 more people are available in the full profile.
Complete people profiles for m3ter
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of m3ter
4 dated milestones of m3ter across 6 years, from founding to its latest funding, stage changes and deals.
- Founded m3ter is founded.
- Funding First funding round of $17.5M.
- Funding Latest funding round, Series A, of $14.0M.
- Exit Acquired by Salesforce.
Web traffic of m3ter
The website of m3ter (m3ter.com) receives about 10.6K visits a month.
- Monthly visits10.6K
▲ 22.4% vs previous month
Websites whose visitors overlap most with m3ter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| saaspay.com | 100% | View details | |||
| withorb.com | 65% | 447.6K | #92,497 | View details |
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Related news about M3ter
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Frequently Asked Questions about m3ter
m3ter was founded in 2020 and raised its 1st funding round 2 years after it was founded.
m3ter is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Griffin Parry is the CEO of m3ter, as recorded in our data. They have also founded this company.
m3ter is a funded company, having raised a total of $31.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $17.5M, raised on Feb 2022.
Usage-based billing solutions are provided by m3ter for mid-size to large B2B software companies. Metering and rating infrastructure is delivered to support complex pricing strategies. Integration with CRM and ERP systems is facilitated to automate billing and usage data flows. Revenue leakage is addressed by ensuring accurate billing, while operational efficiency is improved through automation of billing workflows. New product launches and pricing models are enabled faster, and customer experience is enhanced with real-time usage data and billing transparency.
m3ter offers m3ter Billing Software.
m3ter has 9 investors. Key investors include Salesforce, Notion Capital, Insight Partners, Union Square Ventures, and Kindred.
m3ter operates through M3ter Holdings Limited.
Yes. m3ter was acquired by Salesforce in June 2026.