About Macaroni Kid
Macaroni Kid is a company based in Bridgehampton (United States) founded in 2008 by Joyce Shulman was acquired by CertifiKID in August 2020. Macaroni Kid offers products and services including Community Newsletter, Articles and Guides, Event Listings, and Advertising Platform. Macaroni Kid operates in a competitive market with competitors including BabyCenter, Yandex, Goop, Bounty and Thrillist, among others.
- Headquarter Bridgehampton, United States
- Founders Joyce Shulman
- SectorsConsumerMedia & Entertainment
- Website category Travel and Tourism
- Website national.macaronikid.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by CertifiKID (Aug 2020)
- Legal Name Certifikid, Holdings, Llc
- Investors
- Acquired byCertifiKID
(Aug 2020)
Products & Services of Macaroni Kid
Macaroni Kid offers a comprehensive portfolio of products and services, including Community Newsletter, Articles and Guides, Event Listings, and Advertising Platform.
Delivers weekly family events and parenting articles to subscribers
Offers news and tips on family activities and parenting topics
Provides details on local family-friendly events and deals
Enables brands to reach parents through targeted ads
Apps and channels of Macaroni Kid
its YouTube channel Macaroni KID National has 1.31K subscribers and 30 videos.
Videos from Macaroni Kid
The most watched videos on Macaroni Kid's YouTube channel, Macaroni KID National (1.31K subscribers). Click a video to play it here.
More on Macaroni KID National.
Investors in Macaroni Kid
Macaroni Kid has secured backing from 1 investor. Prominent investors backing the company include CertifiKID.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Deals for outdoor activities are provided via an online platform. | 2010 | certifikid.com | Potomac, United States |
Investor details for Macaroni Kid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Macaroni Kid
21 people are tracked at Macaroni Kid (5 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Joyce Shulman | Founder & CEO | Leadership |
Jamie Ratner | Chief Executive Officer | Leadership |
Rebecca Plaisance | Marketing Director | Leadership |
Julie A | Marketing Director | Leadership |
Naida Wolf | Publisher / Advertising, Marketing & Sales Director / Events Coordinator | Leadership |
Kaitlin Bevis | Macaroni Kid Publisher | Team |
Brenda Diaz | Publisher, Author and Hospitality Sales Enthusiast with a passion for growth and leading with heart. | Team |
Jessica Wilburn | Media Publisher | Team |
Jennifer Ercoli, MBA | Macaroni Kid Publisher/Social Media Manager | Team |
Charlotte Linde | National Social Media Manager | Team |
Andrea Horner | Marketing Assistant | Team |
Dana Verhoff | Publisher & Social Media Manager | Team |
Jenn Catto | Assistant Campaign Manager | Team |
Jamie Goodwin | Publisher And Special Events Planner | Team |
Kelly Zaryk | Assistant | Team |
Connie Tanaka | Publisher, Macaroni KID Redondo Beach | Team |
Lauren Wellinger | Editor & Publisher | Team |
Jeanette Dempsey | Editor/publisher | Team |
Delaney Oser | Sales Executive & Publisher Hamptons, Hamptons West | Team |
Mary Anne Plauda | Editor/publisher | Team |
1 more people are available in the full profile.
Complete people profiles for Macaroni Kid
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Macaroni Kid
2 dated milestones of Macaroni Kid across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Macaroni Kid is founded.
- Exit Acquired by CertifiKID.
Competitors of Macaroni Kid
Macaroni Kid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BabyCenter, Yandex, Goop, Bounty and Thrillist, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| babycenter.com | 1997 | San Francisco, United States | $13.5M | – | Parenting Website | |
| yandex.ru | 2000 | Moscow, Russia | – | – | Blog focusing on music, market, video, and other related topics | |
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| bounty.com | 1959 | Welwyn Garden, United Kingdom | – | 41 | Support and resources for pregnancy and parenting are provided by Bounty. | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| theasianparent.com | 2008 | Singapore | – | – | A digital platform for parenting and pregnancy guidance is provided. | |
| momspresso.com | 2010 | Gurugram, India | $9.46M | 906 | Content on parenting topics is delivered via an online portal. | |
| hopster.com | 2012 | Middleton, United States | $1.5M | – | Printable grocery and household coupons are provided via Hopster's platform. |
Detailed competitors of Macaroni Kid
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Macaroni Kid
The website of Macaroni Kid (macaronikid.com) receives about 486.8K visits a month and ranks #90,321 among all websites worldwide, #2,534 in Travel and Tourism.
- Monthly visits486.8K
▼ 12.5% vs previous month
- Unique visitors324.4K
per month
- Global rank#90,321
among all websites
- Category rank#2,534
Travel and Tourism · Travel and Tourism
- Bounce rate58%
- Pages per visit2.7
- Average visit1 min 38 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Macaroni Kid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mommypoppins.com | 100% | 958.7K | #49,667 | View details | |
myconnecticutkids.com | myconnecticutkids.com | 81% | – | #6,260,478 | – |
| tripadvisor.com | 62% | 97.7M | #493 | View details | |
visitbuckscounty.com | visitbuckscounty.com | 58% | – | #347,470 | – |
| virginia.org | 58% | – | #159,319 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Macaroni Kid
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Macaroni Kid
10 companies that operate in the same segment as Macaroni Kid (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Macaroni Kid
Macaroni Kid was founded in 2008.
Macaroni Kid is headquartered in Bridgehampton, United States. It is registered at Bridgehampton, New York, United States.
Joyce Shulman is the current CEO of Macaroni Kid. They have also founded this company.
Macaroni Kid was established in 2008 in Bridgehampton, United States, as an online platform focused on family-oriented media. Content covering parenting advice, family activities, and entertainment for children is provided through the domain macaronikid.com. Operations emphasize digital delivery of articles and resources tailored to families. Revenue is secured via display advertisements, with the platform serving users across the United States.
Macaroni Kid's top competitors include Yandex, Goop and BabyCenter.
Macaroni Kid offers Community Newsletter, Articles and Guides, Event Listings, and Advertising Platform.
Macaroni Kid has 1 investor. Key investors include CertifiKID.
Macaroni Kid operates through Certifikid, Holdings, Llc.
Yes. Macaroni Kid was acquired by CertifiKID in August 2020.
The website of Macaroni Kid receives about 487 thousand visits a month and ranks #90,321 among all websites worldwide.