About Magic Crate
Magic Crate is a Consumer company based in Bengaluru (India) founded in 2014, and was acquired by BYJU'S in January 2022. It operates as a theme-based DIY activity kits for children are delivered monthly. It operates in the Consumer and Education sectors. Magic Crate has raised $5.39 million across 9 funding rounds from investors including Klub, BYJU'S and 3one4 Capital. The company has 46 employees. Magic Crate was last valued at $18.07 million in November 2020. Its Indian entity Funfinity Learning Solutions Private Limited reported revenue of ₹1.8 Lakh. Its focus areas include EdTech, K-12 EdTech, B2C Learning Solutions and School Curriculum. Its competitors include PlayShifu, Smartivity, Imagimake, Flintobox and Butterfly Edufields and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Magic Crate was founded in 2014 in Bengaluru, India, as a provider of subscription-based DIY kits focused on educational activities for kids. Monthly crates are sent to subscribers, each containing materials for two science experiments, one art project, and a game. Themes including water, wind, sun, rainforest, and mad science are rotated to engage young learners in the consumer goods sector.
- Headquarters Bengaluru, India
- Employees 46
- Stage Minicorn
- SectorsConsumerEducation
- Email••••••••
- Phone•••• ••••
- Website magiccrate.in
- Social LinkedIn X Facebook
- Acquired by BYJU'S (Jan 2022)
- Legal Name Funfinity Learning Solutions Private Limited
- Date of Incorporation 30 Oct, 2014
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of Magic Crate
Magic Crate operates through Funfinity Learning Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Funfinity Learning Solutions Private Limited CIN U74900KA2014PTC077031 | Active | 30 Oct 2014 | Bangalore, Karnataka | ₹0.0 Cr | 46 | 2 | View details |
Funding Insights of Magic Crate
Magic Crate has successfully raised a total of $5.39M across 9 strategic funding rounds. The most recent funding activity was a Angel Round of $31.62 thousand completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.39M
- Total Rounds 9
- Last Round Angel Round — $31,623
- First Round $452,922
(Dec 2015)
- Investors Count 58
All 9 funding rounds of Magic Crate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $31,623 | Angel Round | – | Ashish Labroo | – |
| Dec 2020 | $176,362 | Angel Round | – | LNL Lakshmanan | |
| Nov 2020 | $40,231 | Angel Round | $18.07M | Akil Sahiwala | |
| Jan 2020 | $704,326 | Series B | – | – | |
| Dec 2019 | $374,626 | Series B | – | Rajesh Selvamani | |
| Mar 2019 | $1.51M | Series B | $18.51M | Aarin Capital | |
| Dec 2017 | $1.57M | Series A | $••••• | Fireside Ventures, Tamilarasi Gnanasekaran | |
| Oct 2016 | $520,569 | Seed | $••••• | 3one4 Capital | |
| Dec 2015 | $452,922 | Seed | $••••• | Aarin Capital |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2020 | $18.07M | •••••••• |
| Mar 2019 | $18.51M | •••••••• |
| Dec 2017 | $••••• | •••••••• |
| Oct 2016 | $••••• | •••••••• |
| Dec 2015 | $••••• | •••••••• |
Full valuation and stage history of Magic Crate
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $18.07M (Nov 2020). 59 investors in total: 6 institutional and 53 angel.
Investors in Magic Crate
Magic Crate has secured backing from 59 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Klub, BYJU'S and 3one4 Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage consumer brand companies are invested in by Fireside Ventures. | – | firesideventures.com | Bengaluru, India | |
Venture capital investments in technology sectors like SaaS and Fintech in India. | 2016 | 3one4capital.com | Bengaluru, India | |
Venture funding in technology-intensive businesses within healthcare, education, and India-centric markets. | 2012 | aarincapital.com | Bengaluru, India | |
Provider of financial advisory services | – | dssinvestment.tcc.mode | Mableton, United States | |
Fintech platform for revenue-based financing to digital businesses is provided. | 2019 | klubworks.com | Singapore, Singapore | |
Online learning programs for K-12 education are delivered. | 2011 | byjus.com | Bengaluru, India | |
AL Ashish Labroo | - | – | unknown_fc8b2aa6033e47d7a | - |
LL LNL Lakshmanan | - | – | unknown_e8abff0d27794d179 | - |
KV K V Subramanian | - | – | unknown_d152069741054a208 | - |
PS Poovaprathapan Spg | - | – | unknown_ff051ee2b57b488e8 | - |
Investor details for Magic Crate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Funfinity Learning Solutions Private Limited (Magic Crate)
Funfinity Learning Solutions Private Limited is the primary company behind Magic Crate. The board of Funfinity Learning Solutions Private Limited currently have 2 directors; the longest-serving is Viswanathan Ramakrishnan, appointed in 2014. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Viswanathan Ramakrishnan DIN 06939937 | Director | 30 Oct 2014 | 11 yrs 11 mo | Funfinity Learning Solutions Private Limited |
| Karthik Lakshman DIN 07335226 | Director | 09 Nov 2015 | 10 yrs 11 mo | Funfinity Learning Solutions Private Limited |
People of Magic Crate
11 people are tracked at Magic Crate (5 in leadership, 6 in team); the tracked headcount is 46.
| Name | Role | Group |
|---|---|---|
Tamilarasi Narayanaswamy | – | Leadership |
Rajesh Selvamani | – | Leadership |
Devasia Karimpanal | – | Leadership |
| Co-Founder | Leadership | |
Ceean Gould | Head Learning & Development | Leadership |
Jegadesh P | Team Lead | Team |
Lalitha M | Recruitment Lead | Team |
Archana R | Recruitment Specialist | Team |
Mohamed Meeran | Business Development Lead | Team |
Sumit Singh | Account Executive | Team |
Naveen Kv | Customer Support Manager | Team |
Complete people profiles for Magic Crate
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Magic Crate
Figures of Funfinity Learning Solutions Private Limited, the primary company behind Magic Crate, for FY 2024. Revenue was ₹1.8 Lakh (-91% year on year). Net loss was -₹1.35 Cr (-7410% margin). EBITDA was -₹3.3 Lakh (-181% margin). Revenue has grown at a compounded annual rate of -88% over three years and -72% over five years.
- ₹1.8 LakhRevenue · FY 2024 · -91% YoY
- -₹1.35 CrNet loss · -7410% margin
- -₹3.3 LakhEBITDA · -181% margin
- ₹82 LakhPaid-up capital
- 46Employees (provident fund records)
- -88%Revenue CAGR, 3 years
- -72%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Funfinity Learning Solutions Private Limited are on its company page.
Detailed financial statements for Magic Crate
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Magic Crate
5 dated milestones of Magic Crate across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Magic Crate is founded.
- Funding First funding round of $453K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $32K.
- Exit Acquired by BYJU'S.
Competitors of Magic Crate
Magic Crate has 9 listed competitors in our database, 8 of them funded. They include PlayShifu, Smartivity, Imagimake, Flintobox and Butterfly Edufields, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playshifu.com | 2016 | Bengaluru, India | $35.81M | 142 | Interactive STEM kits are provided for children's learning. | |
| smartivity.in | 2015 | Delhi, India | $5.88M | 49 | Platform offering toys to boost children's brain development and creativity | |
| imagimake.com | 2012 | Mumbai, India | $7.13M | 107 | Educational toys and games for children are provided by Imagimake. | |
| flintobox.com | 2013 | Chennai, India | $17.83M | 11 | Theme-based monthly activity boxes for children are delivered via subscription. | |
| butterflyfields.com | 2008 | Secunderabad, India | $1.13M | 72 | Learning platforms and resources for K-12 students are provided. | |
| flintoclass.com | 2014 | Chennai, India | $7.2M | 11 | Provider of virtual learning platform for preschoolers | |
| classmonitor.com | 2016 | Lucknow, India | $2.04M | 1 | Mobile-based application providing parent-teacher communication | |
| kidloland.com | 2012 | Mumbai, India | – | – | Provides interactive content for pre-school children. | |
| jackintheboxcrafts.com | 2015 | United States | $420,837 | 5 | Activity boxes with kids' craft projects are provided online. |
Detailed competitors of Magic Crate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Magic Crate (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Magic Crate
Magic Crate was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Magic Crate is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Magic Crate is a funded company, having raised a total of $5.39M across 9 funding rounds to date. The company's 1st funding round was a Seed of $452.92K, raised on Dec 2015.
Magic Crate has 46 employees.
The primary company behind Magic Crate, Funfinity Learning Solutions Private Limited, reported revenue of ₹1.8 Lakh for FY 2024, down 91% year on year.
Magic Crate was founded in 2014 in Bengaluru, India, as a provider of subscription-based DIY kits focused on educational activities for kids. Monthly crates are sent to subscribers, each containing materials for two science experiments, one art project, and a game. Themes including water, wind, sun, rainforest, and mad science are rotated to engage young learners in the consumer goods sector.
Magic Crate's top competitors include PlayShifu, Imagimake and Butterfly Edufields.
Magic Crate has 59 investors. Key investors include Klub, BYJU'S, 3one4 Capital, Aarin Capital, and Ashish Labroo.
The valuation of Magic Crate is $18.07M as of Nov 2020.
Magic Crate operates through Funfinity Learning Solutions Private Limited.
Yes. Magic Crate was acquired by BYJU'S in January 2022.
The legal entities of Magic Crate currently have 2 directors, including Viswanathan Ramakrishnan, Karthik Lakshman.