About mmi Analytics
mmi Analytics is a Technology company based in Twickenham (United Kingdom) founded in 2005, and was acquired by CARMA in February 2024. It operates as an analytics solutions for beauty industry influencers and retail are provided. It operates in the Technology, Healthcare, and Retail sectors. mmi Analytics has raised $6.12 million across 1 funding round from investors including Nutmeg, Belluscura and CARMA. The company has 32 employees. mmi Analytics has completed 1 acquisition, including Achoo. mmi Analytics offers products and services including influencerIMPACT, mediaPRO, mediaSELECT, adCHECK, and pricePOINT. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Specific and MarketingTech. Its legal entity is MMI ANALYTICS LTD. Its competitors include Palantir, Quantexa, Intelligence Node, Faculty and ActiveViam and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
mmi Analytics was founded in 2005 and is based in Twickenham, United Kingdom. Analytics solutions tailored to the beauty sector are offered through a platform that monitors and measures relationships between influencers and online retailers. Beauty industry data is utilized to develop targeted brand strategies. Online retail conversions, influencer marketing, and media approaches are optimized at the product level.
- Headquarters Twickenham, United Kingdom
- Employees 32
- Stage Acquired
- SectorsTechnologyHealthcare Retail
- Email••••••••
- Phone•••• ••••
- Website mmi-analytics.com
- Social LinkedIn X Instagram
- Acquired by CARMA (Feb 2024)
- Legal Name Mmi Analytics Ltd
- Date of Incorporation 01 Jun, 2005
- Jurisdiction LONDON
Products & Services of mmi Analytics
mmi Analytics offers a comprehensive portfolio of products and services, including influencerIMPACT, mediaPRO, mediaSELECT, adCHECK, and pricePOINT.
Platform to measure and optimize influencer campaigns for brands.
Tool for tracking media coverage and benchmarking in beauty sectors.
System to select and analyze media lists for brand strategies.
Tool to monitor ad compliance and etail executions.
Platform for analyzing pricing strategies and promotions.
Funding Insights of mmi Analytics
mmi Analytics has successfully raised a total of $6.12M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.12 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.12M
- Total Rounds 1
- Last Round Series A — $6.12M
- First Round $6.12M
(Jan 2022)
- Investors Count 4
All 1 funding rounds of mmi Analytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $6.12M | Series A | – | Nigel Wray |
5 investors in total: 3 institutional and 2 angel.
Investors in mmi Analytics
mmi Analytics has secured backing from 5 investors, including angel and institutional investors. Prominent investors backing the company include Nutmeg, Belluscura and CARMA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of medical devices for laparoscopic procedures | 2015 | belluscura.com | Dallas, United States | |
Digital wealth management services are provided for investors. | 2011 | nutmeg.com | London, United Kingdom | |
NW Nigel Wray | - | – | unknown_d106b189d7a647a9a | - |
LS Lord Stanley Fink | - | – | unknown_fa791ea7956043e38 | - |
Social media monitoring tools are provided for PR agencies. | 1995 | carma.com | Dubai, United Arab Emirates |
Investor details for mmi Analytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of mmi Analytics
10 people are tracked at mmi Analytics (4 in leadership, 6 in team); the tracked headcount is 32.
| Name | Role | Group |
|---|---|---|
Daniel Dollow | MANAGING DIRECTOR (ANZ) | Leadership |
Ellen Warfield | Head of Marketing & Communications (ANZ) | Leadership |
Kishan Kumar | CTO | Leadership |
Daniel Hayman | Head of Data | Leadership |
Helen Taylor | Office Manager | Team |
Sheena Patel | Senior Client Services Manager | Team |
Sasha Owusu | Data Analyst | Team |
Hugo Paiva | System Engineer | Team |
Victoria Tanner | Customer Support Executive | Team |
Kim Chapple | Sales and Marketing Support | Team |
Complete people profiles for mmi Analytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by mmi Analytics
mmi Analytics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Achoo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Influencer data is tracked and analyzed for brand monitoring. | getachoo.com | Copenhagen, Denmark | 2014 | Mar 2022 | •••• |
Complete acquisition details for mmi Analytics
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Competitors of mmi Analytics
mmi Analytics has 9 listed competitors in our database, 7 of them funded. They include Palantir, Quantexa, Intelligence Node, Faculty and ActiveViam, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| palantir.com | 2003 | Denver, United States | $2.46B | 3,936 | Platform that provides data analysis and management solutions | |
| quantexa.com | 2016 | London, United Kingdom | $545.02M | 552 | AI-powered data and decision intelligence solutions are provided for businesses. | |
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| faculty.ai | 2014 | London, United Kingdom | $52.43M | 162 | Provider of a data science platform and AI services | |
| activeviam.com | 2005 | New York, United States | – | – | Cloud-based data analytics software for financial services is provided. | |
| peak.ai | 2014 | Manchester, United Kingdom | $209.01M | 237 | Peak is recognized for providing AI software solutions focused on inventory and pricing optimization. | |
| esker.com | 1985 | Middleton, United States | – | 223 | AI and cloud-enabled source-to-pay automation solutions are provided for businesses. | |
| wgsn.com | 1998 | London, United Kingdom | $35M | 194 | AI powered trend forecasting and analytics for the fashion and lifestyle industry | |
| hurricanecommerce.com | 2016 | St Albans, United Kingdom | $14.28M | 34 | Online platform to calculate import duty and taxes for online retailers |
Detailed competitors of mmi Analytics
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Web traffic of mmi Analytics
The website of mmi Analytics (mmi-analytics.com) receives about 3K visits a month.
- Monthly visits3K
▲ 2.5% vs previous month
Top companies in Brand & Marketing Technology
10 companies that operate in the same segment as mmi Analytics (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 30,125 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 321.57 M | USD 135.47 M | 915 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | – | 233 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 3,855 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 922.07 M | – | 1,529 | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 221 |
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Related news about Mmi Analytics
Complete news archive for mmi Analytics
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Frequently Asked Questions about mmi Analytics
mmi Analytics was founded in 2005 and raised its 1st funding round 17 years after it was founded.
mmi Analytics is headquartered in Twickenham, United Kingdom.
mmi Analytics is a funded company, having raised a total of $6.12M across 1 funding round to date. The company's 1st funding round was a Series A of $6.12M, raised on Jan 2022.
mmi Analytics has 32 employees.
mmi Analytics was founded in 2005 and is based in Twickenham, United Kingdom. Analytics solutions tailored to the beauty sector are offered through a platform that monitors and measures relationships between influencers and online retailers. Beauty industry data is utilized to develop targeted brand strategies. Online retail conversions, influencer marketing, and media approaches are optimized at the product level.
mmi Analytics's top competitors include Palantir, Quantexa and Intelligence Node.
mmi Analytics offers influencerIMPACT, mediaPRO, mediaSELECT, adCHECK, and pricePOINT.
mmi Analytics has made 1 acquisition, including Achoo.
mmi Analytics has 5 investors. Key investors include Nutmeg, Belluscura, CARMA, Nigel Wray, and Lord Stanley Fink.
mmi Analytics operates through Mmi Analytics Ltd.
Yes. mmi Analytics was acquired by CARMA in February 2024.