About mmi Analytics
mmi Analytics is a company based in Twickenham (United Kingdom) founded in 2005 was acquired by CARMA in February 2024.. mmi Analytics has raised $6.12 million across 1 funding round from investors including Nutmeg, Belluscura and CARMA. The company has 32 employees as of March 31, 2021. mmi Analytics has completed 1 acquisition, including Achoo. mmi Analytics offers products and services including influencerIMPACT, mediaPRO, mediaSELECT, adCHECK, and pricePOINT. mmi Analytics operates in a competitive market with competitors including Palantir, Quantexa, Intelligence Node, Faculty and ActiveViam, among others.
- Headquarter Twickenham, United Kingdom
- Employees 32 as on 31 Mar, 2021
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Sectors
TechnologyHealthcare Retail
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Email
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Phone
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Website
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Social
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- Legal Name Mmi Analytics Ltd
- Date of Incorporation 01 Jun, 2005
- Jurisdiction LONDON
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Products & Services of mmi Analytics
mmi Analytics offers a comprehensive portfolio of products and services, including influencerIMPACT, mediaPRO, mediaSELECT, adCHECK, and pricePOINT. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform to measure and optimize influencer campaigns for brands.
Tool for tracking media coverage and benchmarking in beauty sectors.
System to select and analyze media lists for brand strategies.
Tool to monitor ad compliance and etail executions.
Platform for analyzing pricing strategies and promotions.
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Funding Insights of mmi Analytics
mmi Analytics has successfully raised a total of $6.12M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.12 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $6.1M
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First Round
First Round
(12 Jan 2022)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2022 | Amount | Series A - mmi Analytics | Valuation | Nigel Wray |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in mmi Analytics
mmi Analytics has secured backing from 5 investors, including angel and institutional investors. Prominent investors backing the company include Nutmeg, Belluscura and CARMA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of medical devices for laparoscopic procedures
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Founded Year | Domain | Location | |
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Digital wealth management services are provided for investors.
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Founded Year | Domain | Location | |
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Nigel Wray |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by mmi Analytics
mmi Analytics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Achoo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Influencer data is tracked and analyzed for brand monitoring.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - mmi Analytics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Mmi Analytics Comparisons
Competitors of mmi Analytics
mmi Analytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Palantir, Quantexa, Intelligence Node, Faculty and ActiveViam, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Platform that provides data analysis and management solutions
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AI-powered data and decision intelligence solutions are provided for businesses.
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| domain | founded_year | HQ Location |
AI-powered analytics tools are offered for retail pricing strategies.
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Provider of a data science platform and AI services
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Cloud-based data analytics software for financial services is provided.
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| domain | founded_year | HQ Location |
Peak is recognized for providing AI software solutions focused on inventory and pricing optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mmi Analytics
Frequently Asked Questions about mmi Analytics
When was mmi Analytics founded?
mmi Analytics was founded in 2005 and raised its 1st funding round 17 years after it was founded.
Where is mmi Analytics located?
mmi Analytics is headquartered in Twickenham, United Kingdom.
Is mmi Analytics a funded company?
mmi Analytics is a funded company, having raised a total of $6.12M across 1 funding round to date. The company's 1st funding round was a Series A of $6.12M, raised on Jan 12, 2022.
How many employees does mmi Analytics have?
As of Mar 31, 2021, the latest employee count at mmi Analytics is 32.
What does mmi Analytics do?
mmi Analytics was founded in 2005 and is based in Twickenham, United Kingdom. Analytics solutions tailored to the beauty sector are offered through a platform that monitors and measures relationships between influencers and online retailers. Beauty industry data is utilized to develop targeted brand strategies. Online retail conversions, influencer marketing, and media approaches are optimized at the product level.
Who are the top competitors of mmi Analytics?
mmi Analytics's top competitors include Palantir, Quantexa and Intelligence Node.
What products or services does mmi Analytics offer?
mmi Analytics offers influencerIMPACT, mediaPRO, mediaSELECT, adCHECK, and pricePOINT.
How many acquisitions has mmi Analytics made?
mmi Analytics has made 1 acquisition, including Achoo.
Who are mmi Analytics's investors?
mmi Analytics has 5 investors. Key investors include Nutmeg, Belluscura, CARMA, Nigel Wray, and Lord Stanley Fink.