About NetSeer
NetSeer is a Media & Entertainment company based in Santa Clara (United States) founded in 2006, and was acquired by Inuvo in February 2017. Concept-based ad targeting solutions are offered to advertisers and publishers. NetSeer has raised $14.4 million across 2 funding rounds from investors including Inuvo, Mission Ventures and ONSET Ventures. The company has 31 employees. The company was acqui-hired. NetSeer offers products and services including IntentKey Platform and Audience Models. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is Inuvo Inc. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
NetSeer was founded in 2006 and is headquartered in Santa Clara, United States. The company operates in the advertising technology sector, providing concept-based targeting solutions that analyze user intent from web pages. A patented ConceptGraph intent engine is utilized to support ad performance across desktop, mobile, and video formats. Programmatic buying is integrated with page-level targeting, and a strategic alliance with Liveramp enables direct access to intent data for advertisers.
- Headquarters Santa Clara, United States
- Employees 31
- Stage Acquired
- SectorsMedia & Entertainment
- Website netseer.com
- Social LinkedIn X
- Acquired by Inuvo (Feb 2017)
- Legal Name Inuvo Inc.
Products & Services of NetSeer
NetSeer offers a comprehensive portfolio of products and services, including IntentKey Platform and Audience Models.
Platform for building and activating custom AI audiences from web data.
Tools to train and optimize models for targeted advertising campaigns.
Funding Insights of NetSeer
NetSeer has successfully raised a total of $14.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.3 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.4M
- Total Rounds 2
- Last Round Series A — $6.3M
- First Round $8.1M
(Jan 2009)
- Investors Count 2
All 2 funding rounds of NetSeer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | $6.3M | Series A | – | – | |
| Jan 2009 | $8.1M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in NetSeer
NetSeer has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Inuvo, Mission Ventures and ONSET Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm for early-stage startups | missionventures.com | San Diego, United States | ||
Early stage VC firm investing in the US | onset.com | Menlo Park, United States | ||
Privacy-based advertising solutions are delivered via AI platforms. | 2009 | inuvo.com | Clearwater, United States |
Investor details for NetSeer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of NetSeer
4 dated milestones of NetSeer across 11 years, from founding to its latest funding, stage changes and deals.
- Founded NetSeer is founded.
- Funding First funding round of $8.1M.
- Funding Latest funding round, Series A, of $6.3M.
- Exit Acquired by Inuvo.
Competitors of NetSeer
NetSeer has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of NetSeer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of NetSeer
Websites that share an audience with NetSeer (netseer.com).
Websites whose visitors overlap most with NetSeer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zdnet.com | 100% | 8.5M | #8,978 | View details | |
llnw.com | llnw.com | 93% | – | ||
| astak.com | 93% | View details | |||
| agfa.com | 93% | 83.3K | #599,461 | View details | |
| tokbox.com | 93% | 68.3K | #551,660 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for NetSeer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as NetSeer (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about NetSeer
NetSeer was founded in 2006 and raised its 1st funding round 3 years after it was founded.
NetSeer is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.
NetSeer is a funded company, having raised a total of $14.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.1M, raised on Jan 2009.
NetSeer has 31 employees.
NetSeer was founded in 2006 and is headquartered in Santa Clara, United States. The company operates in the advertising technology sector, providing concept-based targeting solutions that analyze user intent from web pages. A patented ConceptGraph intent engine is utilized to support ad performance across desktop, mobile, and video formats. Programmatic buying is integrated with page-level targeting, and a strategic alliance with Liveramp enables direct access to intent data for advertisers.
NetSeer's top competitors include mParticle, Choozle and Alliance Data.
NetSeer offers IntentKey Platform and Audience Models.
NetSeer has 3 investors. Key investors include Inuvo, Mission Ventures, and ONSET Ventures.
NetSeer operates through Inuvo Inc..
Yes. NetSeer was acquired by Inuvo in February 2017.