About Noise
Noise is a Retail company based in Gurugram (India) founded in 2014 by Gaurav Khatri and Amit Khatri. Noise is recognized as Indias leading smart wearable brand. It operates on a Direct-to-Consumer (D2C) model. Noise has raised $30 million across 2 funding rounds from investors including Bose. The company has 405 employees. Noise has completed 1 acquisition, including SocialBoat. Noise was last valued at $459.5 million in December 2023. Its chief executive is Gaurav Khatri. Its website gonoise.com draws about 5.7 million monthly visits. Its Indian entity Nexxbase Marketing Private Limited reported revenue of ₹1,066 Cr. Noise offers products and services including Smart Watches and ANC Earbuds. Its focus areas include Technology, Consumer Electronics and Wearables. Its competitors include Xiaomi, boAt, Nothing, Meizu and Indkal and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
Noise is established as a prominent brand in India, specializing in smart wearables. A wide range of smart watches with features like Alexa integration, AMOLED displays, and Bluetooth calling is offered. Various designs including round dials, metallic, and leather finishes are provided. Additionally, audio products such as ANC earbuds and gaming earbuds are included in the portfolio. Products are targeted at diverse demographics including men, women, and kids, with pricing tiers to suit different budgets. The focus is placed on consumer electronics within the wearable and audio technology sectors.
- Headquarters Gurugram, India
- Employees 405
- Founders Gaurav Khatri, Amit Khatri
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website gonoise.com
- Social LinkedIn X Facebook
- Legal Name Nexxbase Marketing Private Limited
- Date of Incorporation 24 Sep, 2009
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹1,066 Cr
FY 2025 · -24% YoY
- Net Profit₹3.22 Cr
FY 2025 · 0% margin
- EBITDA₹31.63 Cr
FY 2025 · 3% margin
- Total Equity Funding$30M (USD)
in 2 rounds
- Latest Funding Round$20M (USD), Series A
Apr 2025
- Investors
- Employee Count405
- Investments & Acquisitions
Associated legal entities of Noise
Noise operates through Nexxbase Marketing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nexxbase Marketing Private Limited CIN U51109HR2009PTC082744 | Active | 24 Sep 2009 | Gurgaon, Haryana | ₹1,066 Cr | 405 | 5 | View details |
Products & Services of Noise
Noise offers a comprehensive portfolio of products and services, including Smart Watches and ANC Earbuds.
Smart watches offered with various features and designs.
Earbuds provided with active noise cancellation technology.
Apps and channels of Noise
Noise publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Noise
Noise has successfully raised a total of $30M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30M
- Total Rounds 2
- Last Round Series A — $20M
- First Round $10M
(Dec 2023)
- Investors Count 1
All 2 funding rounds of Noise with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Dec 2023 | $459.5M | •••••••• |
Last known valuation $459.5M (Dec 2023). 1 investors in total: 1 institutional.
Investors in Noise
Noise has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Bose.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Audio products are manufactured and technologies are developed. | 1964 | bose.com | Framingham, United States |
Investor details for Noise
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Nexxbase Marketing Private Limited (Noise)
Nexxbase Marketing Private Limited is the primary company behind Noise. The board of Nexxbase Marketing Private Limited currently have 3 directors; the longest-serving is Amit Khatri, appointed in 2009. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amit Khatri DIN 02605227 | Director | 24 Sep 2009 | 17 yrs | Nexxbase Marketing Private Limited |
| Gaurav Khatri DIN 07611250 | Director | 09 Sep 2016 | 10 yrs 1 mo | Nexxbase Marketing Private Limited |
| Randolph Babamidele Kwame Rodrigues DIN 10442070 | Nominee Director | 24 Jan 2024 | 2 yrs 8 mo | Nexxbase Marketing Private Limited |
People of Noise
65 people are tracked at Noise (17 in leadership, 48 in team); the tracked headcount is 405.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Pranil Shah | Head, New Business Category | Leadership |
Utsav Malhotra | Chief Operating Officer | Leadership |
Smeer Chopra | Chief Financial Officer | Leadership |
Akash Agarwal | VP & Head Of International Business | Leadership |
Sudhir Mohan Gupta | Chief Mentor | Leadership |
Manas Jaiswal | VP And Head Of Product | Leadership |
Zohaib S. | Head - Corporate & Institutional Business | Leadership |
Adishiva Dixit | Head Of Business Finance | Leadership |
Shantanu Chauhan | Director - Marketing (brand & Growth) | Leadership |
Jaipal Singh | Chief Of Staff | Leadership |
Viswas Singh | Director - Enterprise & Partnership | Leadership |
Gurunath Devlekar | Maharashtra State Head | Leadership |
Swapnil Vats | Head - Luna Ring | Leadership |
Hemant Panwar | Director | Leadership |
Tishay Dutta | Associate Director | Leadership |
Mohammad Faraz Husain | Area Sales Marketing Manager | Team |
Rajesh Gangwar | New Product Development Manager | Team |
Saumya Somesh | PR And Corporate Communications Manager | Team |
45 more people are available in the full profile.
Complete people profiles for Noise
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Financials of Noise
Figures of Nexxbase Marketing Private Limited, the primary company behind Noise, for FY 2025. Revenue was ₹1,066 Cr (-24% year on year). Net profit was ₹3.22 Cr (0% margin). EBITDA was ₹31.63 Cr (3% margin). Revenue has grown at a compounded annual rate of +10% over three years and +47% over five years.
- ₹1,066 CrRevenue · FY 2025 · -24% YoY
- ₹3.22 CrNet profit · 0% margin
- ₹31.63 CrEBITDA · 3% margin
- ₹10.7 LakhPaid-up capital
- 405Employees (provident fund records)
- +10%Revenue CAGR, 3 years
- +47%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Nexxbase Marketing Private Limited are on its company page.
Detailed financial statements for Noise
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Investments & Acquisitions by Noise
Noise has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SocialBoat.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fitness and wellness centers are operated via internet-first platforms. | socialboat.live | Gurugram, India | 2021 | May 2024 | •••• |
Complete acquisition details for Noise
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Verified entity values are shown only after access is granted.
Timeline of Noise
5 dated milestones of Noise across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Noise is founded.
- Funding First funding round of $10.0M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires SocialBoat.
- Funding Latest funding round, Series A, of $20.0M.
Competitors of Noise
Noise has 8 listed competitors in our database, 5 of them funded. They include Xiaomi, boAt, Nothing, Meizu and Indkal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mi.com | 2010 | Beijing, China | $1.45B | – | Multi-category consumer electronics are offered through an internet-first model. | |
| boat-lifestyle.com | 2016 | Gurugram, India | $206M | 501 | Personal audio products, wearables, and mobile accessories are retailed. | |
| nothing.tech | 2020 | London, United Kingdom | $450M | 56 | Multi-category electronics are provided by an internet-first brand. | |
| meizu.com | 2003 | Zhuhai, China | $958.36M | – | Multi-category consumer electronics are provided by an internet-first brand. | |
| indkal.com | 2020 | United States | $56.25M | 300 | Task management and project collaboration software is provided for teams. | |
| quboworld.com | 2018 | Delhi, India | – | 165 | Online platform offering a wide range of consumer electronics | |
| portronics.com | 2008 | Delhi, India | – | 128 | Sells electronic gadgets and accessories through online retail platforms. | |
| wingslifestyle.in | 2018 | India | – | 27 | Wireless earphones are sold via an internet-first brand model. |
Detailed competitors of Noise
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Noise
The website of Noise (gonoise.com) receives about 5.7M visits a month.
- Monthly visits5.7M
▲ 3.6% vs previous month
Websites whose visitors overlap most with Noise. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
croma.com | croma.com | 100% | – | #3,112 | – |
| tatacliq.com | 94% | 12.5M | #4,808 | View details | |
| 91mobiles.com | 94% | 18.3M | #2,453 | View details | |
| amazon.com | 90% | 2.7B | #9 | View details | |
| portronics.com | 87% | 2.7M | #18,831 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Noise
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Top companies in Consumer Electronics E-Commerce
10 companies that operate in the same segment as Noise (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore, Singapore, Singapore | USD 721.47 M | USD 22.94 B | 3,733 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, Beijing, China | USD 1.45 B | USD 63.71 B | 26,571 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | USD 398.5 M | 1,632 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | 487 | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 206 M | USD 366.28 M | 495 | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – |
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Related news about Noise
Complete news archive for Noise
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Frequently Asked Questions about Noise
Noise was founded in 2014 and raised its 1st funding round 9 years after it was founded.
Noise is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Gaurav Khatri is the current CEO of Noise. They have also founded this company.
Noise is a funded company, having raised a total of $30M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Dec 2023.
Noise has 405 employees.
The primary company behind Noise, Nexxbase Marketing Private Limited, reported revenue of ₹1,066 Cr for FY 2025, down 24% year on year.
Noise is established as a prominent brand in India, specializing in smart wearables. A wide range of smart watches with features like Alexa integration, AMOLED displays, and Bluetooth calling is offered. Various designs including round dials, metallic, and leather finishes are provided. Additionally, audio products such as ANC earbuds and gaming earbuds are included in the portfolio. Products are targeted at diverse demographics including men, women, and kids, with pricing tiers to suit different budgets. The focus is placed on consumer electronics within the wearable and audio technology sectors.
Noise offers Smart Watches and ANC Earbuds.
Noise has made 1 acquisition, including SocialBoat.
Noise has 1 investor. Key investors include Bose.
The valuation of Noise is $459.5M as of Dec 2023.