About Novica.com
Novica.com is a company based in Green Bay (United States) founded in 1999. Novica.com has raised $3 million across 1 funding round from investors including International Finance Corporation. Novica.com has completed 1 acquisition, including Roozt.com. Novica.com offers products and services including Jewelry, Home Decor, and Clothing. Novica.com operates in a competitive market with competitors including Tommy Bahama, Caavo, Arhaus, Brooklinen and Miliboo, among others.
- Headquarter Green Bay, United States
- SectorsConsumer
- Website novica.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Novica Arts And Handicrafts (India) Private Limited
- Date of Incorporation 24 Apr, 2000
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹10.46 Cr
FY 2024 · -22% YoY
- Net Loss-₹19.5 Lakh
FY 2024 · -2% margin
- EBITDA-₹17.1 Lakh
FY 2024 · -2% margin
- Total Equity Funding$3M (USD)
in 1 rounds
- Latest Funding Round$3M (USD), Series A
Jun 2003
- Investors
- Investments & Acquisitions
Associated legal entities of Novica.com
Novica.com operates through Novica Arts And Handicrafts (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Novica Arts And Handicrafts (India) Private Limited CIN U74999DL2000PTC105377 | Active | 24 Apr 2000 | New Delhi, Delhi | ₹10.5 Cr | – | 5 | View details |
Products & Services of Novica.com
Novica.com offers a comprehensive portfolio of products and services, including Jewelry, Home Decor, and Clothing.
Handmade jewelry from global artisans for personal adornment.
Artisan-crafted items like vases and sculptures for interior decoration.
Handmade apparel and accessories from various cultural traditions.
Apps and channels of Novica.com
its YouTube channel NOVICA has 98.2K subscribers and 30 videos.
Videos from Novica.com
The most watched videos on Novica.com's YouTube channel, NOVICA (98.2K subscribers). Click a video to play it here.
More on NOVICA.
Funding Insights of Novica.com
Novica.com has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Series A round of $3 million completed in June 2003. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Series A — $3M
- First Round $3M
(Jun 2003)
- Investors Count 1
All 1 funding rounds of Novica.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2003 | $3M | Series A | – | – |
1 investors in total: 1 institutional.
Investors in Novica.com
Novica.com has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include International Finance Corporation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | - |
Investor details for Novica.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Novica Arts And Handicrafts (India) Private Limited (Novica.com)
Novica Arts And Handicrafts (India) Private Limited is the primary company behind Novica.com. The board of Novica Arts And Handicrafts (India) Private Limited currently have 5 directors; the longest-serving is Robert Charles Milk, appointed in 2000. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Robert Charles Milk DIN 07360330 | Director | 09 Nov 2000 | 25 yrs 10 mo | Novica Arts And Handicrafts (India) Private Limited |
| Jose Antonio Echeverria Espinosa DIN 07360397 | Director | 30 Mar 2001 | 25 yrs 6 mo | Novica Arts And Handicrafts (India) Private Limited |
| Andrew Eric Milk DIN 07360368 | Director | 01 Mar 2002 | 24 yrs 7 mo | Novica Arts And Handicrafts (India) Private Limited |
| Anvita Malhotra DIN 00392717 | Director | 17 Mar 2004 | 22 yrs 6 mo | Novica Arts And Handicrafts (India) Private Limited |
| Sanjay Saxena DIN 00393062 | Director | 20 Jun 2005 | 21 yrs 3 mo | Novica Arts And Handicrafts (India) Private Limited |
People of Novica.com
8 people are tracked at Novica.com (6 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Pradeep Kumar | Head of Logistics | Leadership |
Katie Miller | VP, Love Goodly & Beauty at Novica.com | Leadership |
Roberto Milk | CEO & Co-Founder | Leadership |
José A. Cervantes | Senior Vice President of Sales and Operations | Leadership |
Andy Milk | COO | Leadership |
Charles Hachtmann | Co-Founder/CTO | Leadership |
Manish Khandelwal | Ecommerce Analyst | Team |
Richard Handley | Software Development Manager | Team |
Complete people profiles for Novica.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Novica.com
Figures of Novica Arts And Handicrafts (India) Private Limited, the primary company behind Novica.com, for FY 2024. Revenue was ₹10.46 Cr (-22% year on year). Net loss was -₹19.5 Lakh (-2% margin). EBITDA was -₹17.1 Lakh (-2% margin). Revenue has grown at a compounded annual rate of -7% over three years and -2% over five years.
- ₹10.46 CrRevenue · FY 2024 · -22% YoY
- -₹19.5 LakhNet loss · -2% margin
- -₹17.1 LakhEBITDA · -2% margin
- ₹43 LakhPaid-up capital
- -7%Revenue CAGR, 3 years
- -2%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Novica Arts And Handicrafts (India) Private Limited are on its company page.
Detailed financial statements for Novica.com
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Novica.com
Novica.com has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Roozt.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Socially conscious brands are curated on an online members-only marketplace. | roozt.com | El Segundo, United States | 2010 | Jun 2014 | •••• |
Complete acquisition details for Novica.com
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Novica.com
3 dated milestones of Novica.com across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Novica.com is founded.
- Funding First funding round of $3.0M.
- Acquisition Acquires Roozt.com.
Competitors of Novica.com
Novica.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tommy Bahama, Caavo, Arhaus, Brooklinen and Miliboo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tommybahama.com | 1993 | Paradise, United States | – | – | Men's and women's apparel, beachwear, and home goods are retailed. | |
| caavo.com | 2015 | Milpitas, United States | $34.5M | 13 | Private label brand of universal remote controllers | |
| arhaus.com | 1986 | Cleveland, United States | – | 3,471 | Home improvement products including furniture and decor are manufactured. | |
| brooklinen.com | 2013 | New York, United States | $60M | – | Internet-first brand of home textiles | |
| miliboo.com | 2007 | Annecy, France | $8.6M | – | Contemporary furniture is manufactured and sold online by Miliboo. | |
| dormify.com | 2011 | Rockville, United States | $12.98M | 15 | Internet first brand offering home improvement products | |
| mgbwhome.com | 1989 | Denver, United States | – | – | Home furnishing products including furniture, lighting, and decor are manufactured. | |
| zgallerie.com | 1979 | Gardena, United States | – | 1,023 | Brand of home furnishing products | |
| theinside.com | 2017 | New York, United States | $2.6M | 11 | Home improvement products are sold via an internet-first customizable brand. | |
| hsn.com | 1981 | St. Petersburg, United States | – | 6,500 | Multi-channel retail platform for home goods and apparel is operated. |
Detailed competitors of Novica.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Novica.com
The website of Novica.com (novica.com) receives about 530.5K visits a month.
- Monthly visits530.5K
▼ 28.8% vs previous month
Websites whose visitors overlap most with Novica.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tenthousandvillages.com | 100% | 172.2K | #224,776 | View details | |
| magellantraders.com | 94% | – | #6,796,756 | View details | |
| serrv.org | 94% | – | #671,497 | View details | |
market.unicefusa.org | market.unicefusa.org | 82% | – | #385,087 | – |
| poshmark.com | 77% | 66.8M | #503 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Novica.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Novica.com
10 companies that operate in the same segment as Novica.com (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Novica.com
Novica.com was founded in 1999 and raised its 1st funding round 4 years after it was founded.
Novica.com is headquartered in Green Bay, United States. It is registered at Green Bay, Wisconsin, United States.
Novica.com is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Series A of $3M, raised on Jun 2003.
The primary company behind Novica.com, Novica Arts And Handicrafts (India) Private Limited, reported revenue of ₹10.46 Cr for FY 2024, down 22% year on year.
Novica.com was established in 1999 in Green Bay, United States, as an online marketplace in the artisan goods sector. Handmade items, including jewelry, apparel, and home decor, are sourced from local artists and listed daily. Shipping is managed by external partners, while gifting services are made available to customers. The platform operates primarily from the US, facilitating global access to these crafts.
Novica.com's top competitors include Arhaus, Brooklinen and Dormify.
Novica.com offers Jewelry, Home Decor, and Clothing.
Novica.com has made 1 acquisition, including Roozt.com.
Novica.com has 1 investor. Key investors include International Finance Corporation.
Novica.com operates through Novica Arts And Handicrafts (India) Private Limited.
The legal entities of Novica.com currently have 5 directors, including Anvita Malhotra, Jose Antonio Echeverria Espinosa, Andrew Eric Milk and others.
The website of Novica.com receives about 530 thousand visits a month.