Odele Beauty

Minneapolis, United States Founded: 2019 • Age: 7 yrs
Natural hair care products are offered through an internet-first brand.

About Odele Beauty

Odele Beauty is a company based in Minneapolis (United States) founded in 2019 by Britta Chatterjee, Shannon Kearney, and Lindsay Holden. Odele Beauty has raised $12 million across 4 funding rounds from investors including Stride Consumer Partners. Odele Beauty operates in a competitive market with competitors including Prose, Vegamour, Sol de Janeiro, Juice Beauty and Dae, among others.

  • Headquarter Minneapolis, United States
  • Founders Britta Chatterjee, Shannon Kearney, Lindsay Holden
  • Sectors
    Consumer
    Healthcare
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website odelebeauty.com
  • Social LinkedIn Facebook Instagram YouTube
Key Metrics

Apps and channels of Odele Beauty

its YouTube channel Odele Beauty has 167 subscribers and 21 videos.

Odele Beauty
YouTube 167 subscribers 21 videos Howto & Style
Open channel

Videos from Odele Beauty

The most watched videos on Odele Beauty's YouTube channel, Odele Beauty (167 subscribers). Click a video to play it here.

Odele Smoothing: Get Along With Your Hair
8.2M views
Odele Smoothing: Smooth It All Over
2.1M views
Odele Volumizing: Get a Lift and Get Along
1.6M views
Odele Volumizing: Get Along With Your Hair
1.2M views

More on Odele Beauty.

Funding Insights of Odele Beauty

Odele Beauty has successfully raised a total of $12M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $12M
  • Total Rounds 4
  • Last Round Seed β€” $3M
  • First Round $1M

    (Aug 2019)

  • Investors Count 1

All 4 funding rounds of Odele Beauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2025$3MSeed––
–
Nov 2023$6MSeed–Stride Consumer
–
Oct 2023$2MSeed––
–
Aug 2019$1MSeed––
–
Valuation history

1 investors in total: 1 institutional.

Investors in Odele Beauty

Odele Beauty has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Stride Consumer Partners.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Stride Consumer Partners is engaged in private equity investments for consumer brands.
–strideconsumer.comBoston, United States
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Investor details for Odele Beauty

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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People of Odele Beauty

3 people are tracked at Odele Beauty (3 in leadership).

NameRoleGroup
Britta Chatterjee
Co-FounderLeadership
Shannon Kearney
Co-FounderLeadership
Lindsay Holden
Co-FounderLeadership
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Complete people profiles for Odele Beauty

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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  • Team structure
  • Board tenure
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Timeline of Odele Beauty

3 dated milestones of Odele Beauty across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Odele Beauty is founded.
  2. Funding First funding round of $1.0M.
  3. Funding Latest funding round, Seed, of $3.0M.

Competitors of Odele Beauty

Odele Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Prose, Vegamour, Sol de Janeiro, Juice Beauty and Dae, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
prose.com2017Brooklyn, United States$32.35M233
Customized organic hair care products are provided through subscriptions.
vegamour.com2017Los Angeles, United States$80M–
Natural hair care products are offered via an internet-first brand.
soldejaneiro.com2015New York, United States$14.58M–
Brand of body care products
juicebeauty.com2005San Rafael, United States$27.11M66
Clean skincare and makeup solutions are offered by Juice Beauty.
daehair.com2019Phoenix, United States$10.6M29
Hair care products are offered by an internet-first vegan brand.
ceremonia.com2020New York, United States$13M–
Natural hair care products are offered online by Ceremonia.
reviveprocare.com2015Beverly Hills, United States––
Organic haircare products are sold via internet-first brand.
curlmix.com2015Chicago, United States–30
Online subscription box for women with curly hair
victoriabeckhambeauty.com2018New York, United States–12
Operates a direct-to-consumer brand offering multi-category organic beauty products.
kreyolessence.com2014Miami, United States$400,0007
Organic beauty products are offered online by Kreyol Essence.
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Detailed competitors of Odele Beauty

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of Odele Beauty

The website of Odele Beauty (odelebeauty.com) receives about 73K visits a month.

  • Monthly visits
    73K

    ▼ 39% vs previous month

Similar websites

Websites whose visitors overlap most with Odele Beauty. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
littleextralove.com
littleextralove.com
100%
–#1,934,739–
benaturalgirl.com
benaturalgirl.com
97%
–––
lolavie.com
92%
–#488,353View details
thegoodfill.co
thegoodfill.co
83%
–#1,382,507–
lgbeauty.com
lgbeauty.com
82%
–#199,886–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Odele Beauty

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Odele Beauty

Odele Opens a Storefront on Amazon
Beautypackaging β€’ 2 years ago
Odele secures private equity investment
Retaildive β€’ 2 years ago
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Complete news archive for Odele Beauty

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Odele Beauty

10 companies that operate in the same segment as Odele Beauty (Beauty & Personal Care Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online platform offering a wide range of baby, kids, and maternity products
2010Pune, Maharashtra, IndiaUSD 513.39 MUSD 911.07 M6,330
3M is recognized as a global leader in industrial innovation.
1902United States–USD 24.95 B74
Provider of FMCG conglomerate products
1837United States–USD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Baby products from multiple retailers are aggregated and browsed online.
2011Oakland, California, United StatesUSD 40.67 M––
Online platform for preschool management and parent updates is offered.
2014San Francisco, California, United StatesUSD 88.8 M––
Internet first brand offering wearable breast pumps
2013London, England, United KingdomUSD 157.63 M––
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
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Frequently Asked Questions about Odele Beauty

Odele Beauty was founded in 2019.

Odele Beauty is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.

Odele Beauty is a funded company, having raised a total of $12M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Aug 2019.

Odele Beauty was founded in 2019 in Minneapolis, United States, and is operated as an internet-first brand in the beauty sector. Natural hair care products, including shampoos, conditioners, salt sprays, stylers, hair oils, and gels, are provided via the online platform odelebeauty.com. The company focuses on direct-to-consumer sales of these items, with co-founders Britta Chatterjee, Shannon Kearney, and Lindsay Holden leading operations.

Odele Beauty's top competitors include Prose, Sol de Janeiro and Vegamour.

Odele Beauty has 1 investor. Key investors include Stride Consumer Partners.

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