About Pepper
Pepper is a company based in Denver (United States) founded in 2017 by Lia Winograd and Jaclyn Fu. It operates as a Direct-to-Consumer (D2C). Pepper has raised $2.1 million across 2 funding rounds from investors including Precursor Ventures, Break Trail Ventures and Moiz Ali. Pepper offers products and services including Lift Up Bra, Simply Smooth T-Shirt Bra, Signature All You Bra, and Pepper Icons Custom Pack. Pepper operates in a competitive market with competitors including ThirdLove, Skims, True&Co, Savage X Fenty and Spanx, among others.
- Total Equity Funding$2.1M (USD)
in 2 rounds
- Latest Funding Round$2M (USD), Seed
Apr 2020
- InvestorsPrecursor Ventures
& 4 more
Products & Services of Pepper
Pepper offers a comprehensive portfolio of products and services, including Lift Up Bra, Simply Smooth T-Shirt Bra, Signature All You Bra, and Pepper Icons Custom Pack.
Push up bra reimagined for small chests.
Designed to disappear under clothing seamlessly.
Everyday underwire plunge bra for comfort.
Complete top-drawer refresh in one pack.
Apps and channels of Pepper
its YouTube channel Pepper has 8.06K subscribers and 30 videos.
Videos from Pepper
The most watched videos on Pepper's YouTube channel, Pepper (8.06K subscribers). Click a video to play it here.
More on Pepper.
Funding Insights of Pepper
Pepper has successfully raised a total of $2.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.1M
- Total Rounds 2
- Last Round Seed — $2M
- First Round $100,000
(Jun 2018)
- Investors Count 5
All 2 funding rounds of Pepper with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $2M | Seed | – | Precursor Ventures, Break Trail Ventures | |
| Jun 2018 | $100,000 | Seed | – | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Pepper
Pepper has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Precursor Ventures, Break Trail Ventures and Moiz Ali.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in pre-seed and seed stages, focusing on founders. | – | precursorvc.com | - | |
An early-stage venture fund is operated by Break Trail Ventures. | – | breaktrailventures.com | Columbus, USA | |
Kokopelli Capital is focused on early-stage investments in regional startups. | – | kokopelli.vc | - | |
Entrepreneurship support is provided for NYU students and researchers. | 2010 | entrepreneur.nyu.edu | New York City, United States | |
MA Moiz Ali | - | – | unknown_0bcde1f918c34596b | - |
Investor details for Pepper
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Pepper
4 people are tracked at Pepper (4 in leadership).
| Name | Role | Group |
|---|---|---|
Lia Winograd | Co-Founder & COO | Leadership |
Jaclyn Fu | Co-Founder & CEO | Leadership |
Danica Cauffield | Senior Director Of Merchandising | Leadership |
Stephanie Lucidi | Director Of Finance | Leadership |
Complete people profiles for Pepper
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Pepper
3 dated milestones of Pepper across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Pepper is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Seed, of $2.0M.
Competitors of Pepper
Pepper operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ThirdLove, Skims, True&Co., Savage X Fenty and Spanx, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thirdlove.com | 2012 | San Francisco, United States | $98.6M | 146 | Internet-first brand of innerwear for women | |
| skims.com | 2019 | Culver, United States | $664M | 159 | Internet-first brand offers inner wears for men and woman | |
| trueandco.com | 2012 | San Francisco, United States | $6M | – | Online bra fitting and shopping are enabled via proprietary technology. | |
| savagex.com | 2017 | El Segundo, United States | $290M | – | Internet first brand of innerwear for men and women | |
| spanx.com | 2000 | Atlanta, United States | – | 187 | Internet first brand offering apparel wear for women | |
| honeylove.com | 2002 | San Francisco, United States | $13.15M | 4 | Women's inner-wear is provided online by Honeylove brand. | |
| shopcuup.com | 2018 | New York, United States | $18M | – | Innerwear for women is provided via an online-first brand. |
Detailed competitors of Pepper
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pepper
The website of Pepper (wearpepper.com) receives about 745.2K visits a month and ranks #49,682 among all websites worldwide, #2,442 in Beauty and Cosmetics.
- Monthly visits745.2K
▼ 15.9% vs previous month
- Unique visitors454.5K
per month
- Global rank#49,682
among all websites
- Category rank#2,442
Lifestyle · Beauty and Cosmetics
- Bounce rate32%
- Pages per visit4.4
- Average visit2 min 09 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Pepper. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 98% | 47.7M | #504 | View details | |
| savagex.com | 93% | 5.1M | #10,084 | View details | |
knix.ca | knix.ca | 90% | – | #48,565 | – |
| victoriassecret.com | 89% | 33.4M | #590 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pepper
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pepper
Complete news archive for Pepper
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pepper
10 companies that operate in the same segment as Pepper (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Pepper
Pepper was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Pepper is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Jaclyn Fu is the current CEO of Pepper. They have also founded this company.
Pepper is a funded company, having raised a total of $2.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jun 2018.
Pepper is engaged in the design and sale of bras, swimwear, and intimates specifically tailored for individuals with AA, A, and B cup sizes. The company operates in the apparel sector, focusing on solutions that eliminate cup gaps and provide flattering fits for small-chested bodies. Products are crafted with sustainable and ethical manufacturing practices to minimize environmental impact and empower women throughout the supply chain.
Pepper's top competitors include ThirdLove, Skims and Savage X Fenty.
Pepper offers Lift Up Bra, Simply Smooth T-Shirt Bra, Signature All You Bra, and Pepper Icons Custom Pack.
Pepper has 5 investors. Key investors include Precursor Ventures, Break Trail Ventures, Moiz Ali, Kokopelli Capital, and NYU Entrepreneurial Institute.
Pepper operates through Pepper Body, Inc..
The website of Pepper receives about 745 thousand visits a month and ranks #49,682 among all websites worldwide.